ABB Strengths, Domain Expertise, and Key Differentiators
The Enterprise Software product group within ABB combines the strengths of recognized brands across the Asset Lifecycle with the unmatched expertise derived from ABB’s 50+ years in real-time control. As the only industrial enterprise software solution provider with a combined IT/OT offering, ABB and its select partner ecosystem work seamlessly to execute the solutions for most critical business objectives.
Continuing a history of innovation spanning more than 130 years, ABB strengthens the future of industrial digitalization with two clear value propositions: bringing electricity from any power plant to any plug and automating industries from natural resources to finished products.
ABB Ability, the portfolio of ABB’s digital solutions was commercially launched in March 2017. ABB Ability unifies and simplifies access to all of ABB’s digital solutions that are based on technology leadership, digital expertise, and specific industry know-how. ABB's Level 3 software solutions perfectly fit the ABB Ability digital offering.
ABB Recent Developments
In July 2020, ABB launches analytics software and services that combine operational data with engineering and IT data to deliver actionable intelligence. The ABB Ability Genix Industrial Analytics and AI Suite is a scalable advanced analytics platform with pre-built, easy-to-use applications and services. It collects, contextualizes, and converts operational, engineering, and information technology data into actionable insights that help industries improve operations, optimize asset management and streamline business processes safely and sustainably. Analyst studies suggest that industrial companies typically are able to use only 20 percent¹ of the data generated, which severely limits their ability to apply data analytics meaningfully. ABB’s new solution operates as a digital data convergence point where streams of information from diverse sources across the plant and enterprise are put into context through a unified analytics model. The application of artificial intelligence on this data produces meaningful insights for prediction and optimization that improve business performance.
Genix is composed of a data analytics platform and applications, supplemented by ABB services, that help customers decide which assets, processes, and risk profiles can be improved, and assists customers in designing and applying those analytics. Featuring a library of applications, customers can subscribe to a variety of analytics on demand, as business needs dictate, speeding up the traditional process of requesting and scheduling support from suppliers. Scalable from plant to enterprise, ABB Ability Genix supports a variety of deployments including cloud, hybrid, and on-premise. ABB Ability Genix leverages Microsoft Azure for integrated cloud connectivity and services through ABB’s strategic partnership with Microsoft.
A key component of ABB Ability Genix is the ABB Ability Edgenius Operations Data Manager which connects, collects, and analyzes operational technology data at the point of production. ABB Ability Edgenius uses data generated by operational technology such as DCS and devices to produce analytics that improve production processes and asset utilization. ABB Ability Edgenius can be deployed on its own, or integrated with ABB Ability Genix so that operational data is combined with other data for strategic business analytics. In April 2020, ABB Power Grids partnered with Sinopec Corp., China’s largest oil and petrochemical producer and provider, to improve energy efficiency with ABB’s Asset Performance Management (APM) solution. The digital software will leverage the industrial’s big data to drive more intelligent approaches to asset management, and further support the enterprise to make data-driven decisions on optimizing energy consumption.
ABB Mergers and Acquisitions (M&A) Activities
In July 2021, ABB has acquired ASTI Mobile Robotics Group (ASTI), a leading global autonomous mobile robot (AMR) manufacturer with a broad portfolio across all major applications enabled by the company’s software suite. This will expand ABB’s robotics and automation offering, making it the only company to offer a complete portfolio for the next generation of flexible automation. The acquisition, a key part of ABB’s external growth strategy, was signed on July 19 and is expected to close in mid-summer 2021. Both parties agreed not to disclose any details regarding the purchase price.
ABB Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying ABB applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of ABB and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified ABB Ability, ABB Ability Genix customers.
Ownership: - ABBN (SWX)
Number of Employees: 104420
ABB Key Enterprise and Cloud Applications
ABB Ability, ABB Ability Genix
ABB Revenues, $M:
|Type/Year||2020||2021||YoY Growth, %|
|Total Revenues, $M||Subscribe||Subscribe||Subscribe|
|Enterprise Applications Revenues, $M||Subscribe||Subscribe||Subscribe|
|Cloud Applications Revenues, $M||Subscribe||Subscribe||Subscribe|
* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
ABB Revenue Breakdown By Type, $M:
|Type||License||Prof. Services||Hardware||Support & Maintenance||SaaS||PaaS||IaaS||Other (Non Enterprise Application Revenues)||Total|
|% of Total Revenues||Subscribe||Subscribe||Subscribe||Subscribe||Subscribe||Subscribe||Subscribe||Subscribe||100%|
ABB Enterprise Applications Revenues By Functional Markets, $M:
ABB Enterprise Applications Revenues By Verticals, $M:
ABB Revenues By Region, $M
|Region||% of Total Revenues||2021 Total Revenues, $M||2021 Enterprise Applications Revenues, $M||2021 Cloud Applications Revenues, $M|
ABB Direct vs Indirect sales
|Region||Direct Sales||Indirect Sales||Total|
ABB Customers - Breakdown by Geo, Size, Vertical and Product
No. of ABB Customers: x
No. of ABB Enterprise Applications Customers: 1100
No. of ABB Cloud Customers: 10
No. of ABB Cloud Subscribers: 1100
Over 1,100 asset-intensive companies globally trust ABB Enterprise Software solutions to keep the lights on for the world’s largest cities & venues, predict asset failures to ensure reliability for millions of rail commuters, and align mining production and operations resources in pursuit of their commercial strategies.
Among ABB recent customer wins are Swaziland Electricity Company, Black Hills Corporation, Fortum, Ministry of Electricity in Iraq, Hunter Water in Australia, Jamaica Public Service, Électricité de France (EDF), American Electric Power, China National Nuclear Corporation, Ma’aden Gold and Base Metals Company, South African utility Eskom, Elektro-Slovenija, d.o.o., Wales & West Utilities, Eircom Group, Ambre Energy, Dubai Airport, Enerjisa Baskent Electricity Distribution Company, Allied Nevada Gold.
ABB Market Opportunities, M&A and Geo Expansions
In October 2018, ABB expanded into the world’s largest robotics market. ABB and the Shanghai municipal government signed a comprehensive strategic cooperation agreement focused on supporting industry, energy, transport and infrastructure in the region, and to support the “Made in Shanghai” manufacturing initiative.
Earlier in March, the same year ABB integrated the Baldor Electric Company name into its global ABB brand as a part of its Next Level strategy, which includes harmonizing different ABB-owned brands under the global ABB master brand.
In July 2017, ABB acquired B&R, the largest independent provider focused on product- and software-based, open-architecture solutions for machine and factory automation worldwide. ABB continued to shape its portfolio with the divestment of its high-voltage cables and cables accessories businesses to NKT Cables, completed in March 2017.
ABB Risks and Challenges
In October 2018, ABB apointed Zhiqiang Zhang as Managing Director of ABB in China. It can be challenging and risky for APAC region.
ABB Ecosystem, Partners, Resellers and SI
ABB in China was one of the company’s best performing operations in 2020 and this important market is continuing to grow. There has been strong growth in the country in the first quarter of this year, with an order increase of 34 percent (24 percent comparable). China is ABB’s second-largest market worldwide with more than 90 percent of sales from locally made products, solutions, and services. ABB is deeply rooted in China, with a full range of business activities including R&D, manufacturing, sales, and services, and 15,000 employees located in nearly 130 cities. Through this infrastructure, ABB is helping customers in China to maximize resource efficiency and contribute to a low-carbon future. With a wide range of digital solutions, ABB combines its deep domain expertise with connectivity and software innovation to empower real-time, data-driven decisions for smarter and more sustainable operations.
The Enterprise Software product group within ABB sells mainly through its direct sales force but it also uses resellers in certain markets such as EMEA & APAC.
Its channel partners and resellers include: Adapt IT, AMT Sybex, ATME Group, Beijing MingKangYongXin Tech & Service, DS Techwrite, EMSParamitra, ES-Lab, Fenten Oy, FM Group, IBS Expertise, Illustech CC, Inline Technologies, Integrated Services Group, Intertech, I-Teco, JKTech Pty Ltd, Komatsu, Landis+Gyr, and many others.
ABB Cloud Infrastructure Insights
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- ABB Public Cloud and Infrastructure (IaaS)
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Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
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