Acquia Strengths, Domain Expertise, and Key Differentiators
Acquia is a digital experience company that sells software and services that empower thousands of the most ambitious brands to create digital customer experiences. With open-source Drupal at its core, the Acquia Digital Experience Platform (DXP) enables marketers, developers, and IT operations teams to rapidly compose and deploy digital products and services that engage customers, enhance conversions and help businesses stand out.
Acquia Recent Developments
In February 2022, Acquia launched its new Drupal Cloud hosting solution for customers in the United Kingdom. A London data center provides in-country hosting for organizations impacted by Brexit who prefer their Drupal databases to remain in-country. This service is particularly attractive to UK government authorities or businesses working with the government.
In October 2021, Acquia made major updates to the Acquia Open Digital Experience Platform (DXP). These innovations are aimed at accelerating the development and optimization of composable digital experiences by bringing together the workflows of once-siloed digital marketing and development teams within a single platform.
In April 2021, Acquia announced that J.Crew is using Acquia’s Customer Data Platform (CDP), customer insights, and machine learning platform, to drive measurable performance improvements with the brand’s marketing campaigns.
In January 2021, Acquia unveiled Acquia Digital Commerce, a solution that enables marketers to unify data, content, commerce, and digital merchandising into a single data layer to deliver a seamless omnichannel experience across the customer lifecycle.
Acquia Mergers and Acquisitions (M&A) Activities
In September 2021, Acquia has acquired Widen, a cloud-native creator of digital asset management (DAM) and product information management (PIM) software.
In December 2019, Acquia acquired AgilOne, customer data platform CDP for enterprises, to further deliver on its vision of providing open digital experiences. AgilOne brings valuable new capabilities to Acquia’s Open Digital Experience Platform, which harnesses the power of customer data and artificial intelligence (AI) to understand, acquire, and engage with customers. Providing a single view of the customer, AgilOne helps marketers see immediate value through personal experiences across every channel. AgilOne will be available to Acquia customers as both a standalone offering and a part of the Acquia Open Marketing Cloud.
In September 2019, Vista Equity Partners, has acquired Acquia in a deal valued at $1 billion. At the end of 2019 in September, Acquia acquired the UK-based Cohesion, creator of DX8, the first enterprise-grade, low-code Drupal website builder.
In May 2019, Acquia acquired Mautic, creator of the open marketing automation and campaign management platform. In the future, Customers will automate, personalize, and measure the entire customer lifecycle across every channel, at every stage, and every interaction.
Acquia Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Acquia applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Acquia and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Acquia Cloud, Acquia Cloud Site Factory, Acquia Lighting, Acquia Digital Asset Management, Acquia Commerce, Acquia Lift, Acquia Journey. customers.
Acquia Overview
Ownership: - Vista Equity Partners
Number of Employees: 1400
Functional Markets: Content Management, CRM, eCommerce, HCM, PaaS,
Key Verticals: Automotive, Banking and Financial Services, Communication, Real Estate, Consumer Packaged Goods, Distribution, K49, Higher Education, Federal Government, State and Local Government, Public Safety, Healthcare, Life Insurance, P&C Insurance, Specialty Insurance, Leisure and Recreation, Hospitality, Life Sciences, Manufacturing, Media, Faith-Based Nonprofit, Youth and Elderly Care, Special Cause Nonprofit, Oil and Gas, Chemicals, Professional Services, Retail, Transportation, Utilities,
Acquia Key Enterprise and Cloud Applications
Acquia Cloud, Acquia Cloud Site Factory, Acquia Lighting, Acquia Digital Asset Management, Acquia Commerce, Acquia Lift, Acquia Journey.
Acquia Revenues, $M:
| Type/Year | 2020 | 2021 | YoY Growth, % |
|---|---|---|---|
| Total Revenues, $M | Subscribe | Subscribe | Subscribe |
| Enterprise Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
| Cloud Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Acquia Revenue Breakdown By Type, $M:
| Type | License | Prof. Services | Hardware | Support & Maintenance | SaaS | PaaS | IaaS | Other (Non Enterprise Application Revenues) | Total |
|---|---|---|---|---|---|---|---|---|---|
| % of Total Revenues | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | 100% |
| Revenues, $M | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe |
Acquia Enterprise Applications Revenues By Functional Markets, $M:
Acquia Enterprise Applications Revenues By Verticals, $M:
Acquia Revenues By Region, $M
| Region | % of Total Revenues | 2021 Total Revenues, $M | 2021 Enterprise Applications Revenues, $M | 2021 Cloud Applications Revenues, $M |
|---|---|---|---|---|
| Americas | Subscribe | Subscribe | Subscribe | Subscribe |
| EMEA | Subscribe | Subscribe | Subscribe | Subscribe |
| APAC | Subscribe | Subscribe | Subscribe | Subscribe |
| Total | Subscribe | Subscribe | Subscribe | Subscribe |
Acquia Direct vs Indirect sales
| Region | Direct Sales | Indirect Sales | Total |
|---|---|---|---|
| Type % | Subscribe | Subscribe | Subscribe |
| Revenues, $M | Subscribe | Subscribe | Subscribe |
Acquia Customers - Breakdown by Geo, Size, Vertical and Product
List of Verified Acquia Customers
No. of Acquia Customers: x
No. of Acquia Enterprise Applications Customers: x
No. of Acquia Cloud Customers: x
No. of Acquia Cloud Subscribers: 4 million
Acquia's open approach makes it easier for customers to add new functionality and components or fast-forward into a fully digital experience platform, depending on their level of maturity. Thousands of organizations are transforming their digital businesses with Acquia. Additionally, Acquia has welcomed 700 customers from Widen. Among their customers are Clarks, J.Crew, Lululemon, MCM, NBC Universal, Pegasystems, Roots, Shake Shack, Stanley Black & Decker, uTest, Vericel, and many others.
Acquia Market Opportunities, M&A and Geo Expansions
In May 2022, Acquia expanded its Authority to Operate (ATO) under the Federal Risk and Authorization Management Program (FedRAMP) managed by the U.S. General Services Administration. The expansion boosts Acquia’s status as the only commercial provider of cloud services for creating and deploying digital experiences based on Drupal to meet the U.S. government’s requirements for the security and protection of federal information.
In February 2021, Acquia appointed Steven Hayes as the company’s new General Manager for Asia Pacific & Japan. Given his prior experience in SAP, where he led customer experience solutions for Asia Pacific & Japan, Aquia believes that his experience will be invaluable as they accelerate their work helping global brands get incredible returns from investments in Drupal and create compelling digital experiences. As General Manager, Hayes will be responsible for growing and accelerating both sales and the partner network business in the region, which includes Australia, Japan, New Zealand, Singapore, Thailand, Hong Kong, and the rest of Southeast Asia.
With the acquisition of Widen in 2021, Acquia extends its leadership in managing web applications. With access to an integrated platform under one roof, Acquia customers will benefit from being able to add rich content such as: images, videos, PDFs to any digital customer experience. For them, it's important to offer their customers a fully integrated DAM and PIM as part of their DXP solution. After evaluating all the potential options, Acquia chose Widen as the best fit because the company is growing quickly and has extremely satisfied customers, and most importantly, the technology can be fully integrated with Acquia DXP.
Acquia Risks and Challenges
Expanding its product portfolios in other functional markets could be a key for ongoing success.
Acquia Ecosystem, Partners, Resellers and SI
Acquia’s partner ecosystem consists of over 600 partners, which includes digital agencies, systems integrators, web development companies, and consultancies that deliver a wide range of services to complement Acquia's DXP across global markets, including the Americas, EMEA, and Asia. Among their global partners are: Accenture, Capgemini, CI&T, Dentsu Isobar, Digitas/Publicis Sapient, EPAM, IBM iX, Bounteous, MRM McCann, VMLY&R, Wipro, Wunderman Thompson, and many others.
In June 2022, Acquia partnered with the integration and workflow automation platform Workato to power enterprise connectivity to Acquia Customer Data Platform (CDP). Through out-of-the-box connectors, organizations can integrate Acquia CDP with hundreds of external cloud services via secure, enterprise-grade APIs.
In October 2021, Acquia launched the Acquia Practice Certification program. Acquia Practice Certification signifies proven technical and implementation expertise, helping customers identify partners who have extensive track records of success with Acquia solutions. Certifications are offered for Drupal Cloud, Marketing Cloud and, for partner organizations that deliver transformative digital experiences on both clouds, Acquia Open DXP.
Acquia Cloud Infrastructure Insights
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- Acquia Public Cloud and Infrastructure (IaaS)
- Acquia Platform (PaaS)
- Acquia Application Delivery
- Acquia Private Cloud and Data Centers
Research Methodology
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
For additional information on our methodologies, here's the link:
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