Acquia Strengths, Domain Expertise, and Key Differentiators
Acquia is a digital experience company that sells software and services for Web publishers and e-commerce businesses.
Acquia main offerings are its open cloud platform, developer tools and support for Drupal, the open-source content management platform that unifies content, community, and commerce.
Acquia uses AWS in a variety of ways, such as managing and provisioning the IT infrastructure necessary to host its customers’ websites and web applications.
Acquia's govCMS marked its first full year of operation with more than double the number of government agencies and institutions participating than initially estimated.
Acquia Recent Developments
In June 2019, Acquia lunched Acquia Lift, the only personalization tool optimized for Drupal, available as a no-code application to help marketers quickly and easily optimize customer experiences. The new product was unveiled at Acquia Engage Europe, where attendees got a first look at Acquia’s data-driven personalization solution. The latest release of Acquia Lift addresses this challenge head-on with a unified and marketer-ready interface, allowing users to execute all profile management, segmentation, and personalization activities in a single place.
In May 2019, Acquia acquired Mautic, (creator of the open marketing automation and campaign management platform). Together, Acquia and Mautic form open alternative to expensive, closed, stagnant marketing clouds, expanding Acquia’s vision to offer the industry's first Open Digital Experience Platform. Customers can now automate, personalize, and measure the entire customer lifecycle – across every channel, at every stage, and every interaction.
Acquia Mergers and Acquisitions (M&A) Activities
In December 2019, Acquia acquired AgilOne, (customer data platform CDP for enterprises), to further deliver on its vision of providing open digital experiences.
AgilOne brings valuable new capabilities to Acquia’s Open Digital Experience Platform, which harnesses the power of customer data and artificial intelligence (AI) to understand, acquire, and engage with customers. Providing a single view of the customer, AgilOne helps marketers see immediate value through personal experiences across every channel. AgilOne will be available to Acquia customers as both a standalone offering and a part of the Acquia Open Marketing Cloud.
In September 2019, Vista Equity Partners, which likes to purchase undervalued tech companies and turn them around for a hefty profit, has purchased web content management and digital experience company Acquia in a deal valued at $1 billion.
Also in September Acquia acquired the UK-based Cohesion, creator of DX8, the first enterprise-grade, low-code Drupal website builder. With this acquisition, This acquisition allows Acquia to continue simplifying the way organizations of all sizes build, style, and design websites. Using Cohesion DX8 will be a complete game-changer for many; it will enable organizations to launch Drupal websites much faster, while still offering unprecedented creative freedom, brand consistency, and governance for digital marketers and content authors.
Acquia Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Acquia applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Acquia and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Acquia Cloud, Acquia Cloud Site Factory, Acquia Lighting, Acquia Digital Asset Management, Acquia Commerce, Acquia Lift, Acquia Journey. customers.
Number of Employees: 900
Key Verticals: Aerospace and Defense, Automotive, Banking and Financial Services, Communication, Construction, Real Estate, Consumer Packaged Goods, Distribution, K12, Higher Education, Federal Government, State and Local Government, Public Safety, Healthcare, Life Insurance, P&C Insurance, Specialty Insurance, Leisure and Recreation, Hospitality, Life Sciences, Manufacturing, Media, Special Cause Nonprofit, Oil and Gas, Professional Services, Retail, Transportation, Utilities,
Acquia Key Enterprise and Cloud Applications
Acquia Cloud, Acquia Cloud Site Factory, Acquia Lighting, Acquia Digital Asset Management, Acquia Commerce, Acquia Lift, Acquia Journey.
Acquia Revenues, $M:
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* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Acquia Revenue Breakdown By Type, $M:
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Acquia Enterprise Applications Revenues By Functional Markets, $M:
Acquia Enterprise Applications Revenues By Verticals, $M:
Acquia Revenues By Region, $M
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Acquia Direct vs Indirect sales
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Acquia Customers - Breakdown by Geo, Size, Vertical and Product
No. of Acquia Customers: 4000
No. of Acquia Enterprise Applications Customers: 4000
No. of Acquia Cloud Customers: 4000
No. of Acquia Cloud Subscribers: 4 million
More than 4,000 organizations are transforming their digital businesses with Acquia’s open cloud platform. Among its customers are Intuit, Warner Music Group, and Stanford University, Twitter, Mercedes Benz, Intuit, Warner Music Group, Stanford University, American Institute of Architects, Aruba Tourism Authority, Bush Brothers & Company, Clarion Events, Feld Entertainment, Outside Magazine, Oxfam International, Trinity Broadcasting Network, and Varnish Software.
Key customers in the Asia Pacific include Flight Centre, Foxtel, TransLink and Earth Hour.
Acquia added hundreds of new customers, including more than 325 enterprise customers since the beginning of 2018.
Acquia provides a platform for Drupal, the world’s most widely adopted web content management system for enterprises.
Overall new subscription bookings grew 33 per cent year over year, with strong demand across the enterprise, midmarket, public sector, education, and nonprofits.
New subscription customers include Tata Steel, Rodan & Fields, Fannie Mae, the Office of Justice Programs.
Acquia Market Opportunities, M&A and Geo Expansions
In July 2020, Acquia launched Acquia Open Digital Experience Platform (DXP). The Acquia Open DXP is powered by Acquia Marketing Cloud and Acquia Drupal Cloud, a unified solution that unlocks the value of data and content so organizations can rapidly create new digital experiences. Marketers and developers now have a single, easy-to-use platform to build, personalize, and orchestrate multi-experience customer journeys across all modes of customer interaction, such as touchscreens, chat, voice, and more.
In June 2020, Digital experience company Acquia launched Acquia CMS Migrate, a new solution that helps organizations migrate their data from any content management system (CMS) to Drupal 9 quicker and more cost-efficiently. It is the only solution designed to make migrations to Drupal 9 five times faster, while minimizing risk, compared to traditional website re-platforming projects that typically take up to 12 months.
Launched today, Drupal 9 is built to handle more data at higher volumes, integrate easily with other platforms, and lower the barriers to entry for new Drupal users. As more organizations look to adopt Drupal 9, Acquia CMS Migrate can help them upgrade sites quickly and easily, so they can take advantage of the latest innovations. As the largest Drupal contributor, Acquia has unique technical expertise in Drupal 9.
The Acquia Open DXP integrates acquired technologies including AgilOne, Mautic, and Cohesion into his portfolio to create a platform to drive digital transformation, said Mike Sullivan, CEO of Acquia. Acquia open approach makes it easier for customers to add new functionality and components as they grow, or fast-forward into a fully digital experience platform, depending on their level of maturity.
In October 2018 Acquia and Elastic Path partnered to help brands realize the opportunities for open source content management and headless commerce solutions.
This partnership will enable global brands and merchants to take control of the customer journey and deliver highly personalized, content-rich experiences across touchpoints.
Global brands today face an imperative to deliver a seamless experience. No matter the channel or touchpoint, the brand feel should be the same for every customer.
Silos and disconnection create friction and barriers to earning business, trust, and loyalty.
Both Elastic Path and Acquia are committed to giving their customers the freedom to create a unified brand experience with headless commerce and content technology, open platforms, and APIs that bring the world of commerce and marketing technology together.
Acquia and Elastic Path are collaborating to make it easier to build contextual commerce into any digital experience.
Their partnership consists of joint marketing and sales initiatives for 2019, to support customers that want a solution that combines the leading open source content management system Drupal and Elastic Path’s leading enterprise API-first headless commerce platform.
Acquia has been an AWS customer for the last six years and Acquia runs nearly 10,000 boxes on the Amazon EC2 classic service.
Acquia Risks and Challenges
The investment in Acquia by Amazon.com raises the prospects that the CMS vendor could become the linchpin for the giant retailer to deliver a next-generation customer experience - not necessarily for the main Amazon site, but rather its B2B operation Amazon Business.
Whatever the case, Acquia's close ties with Amazon.com could be a double-edged sword as some of its customers may fear getting too close to a vendor that is funded by one of the most feared retailers on the planet.
Acquia Ecosystem, Partners, Resellers and SI
In June 2020, Acquia and Kibo (cloud commerce), today announced a strategic partnership to deliver frictionless commerce to retailers. Together, the two companies will empower brands to easily create robust headless e-commerce experiences using a unified customer view, and scalably optimize engagement across the customer journey with shoppable content.
In April 2020, Acquia Appoints New Leadership Team Members John Mandel comes to Acquia as the Head of Engineering, executive Robert Former assumes the role of Chief Information Security Officer (CISO); and former SAP executive Kevin Cochrane will serve as Senior Vice President of Product Marketing. The announcement comes on the heels of the company’s appointment of Chris Doggett as Chief Revenue Officer in February 2020.
In June 2019, Acquia opened a new office based in Pune, India, expanding the company’s presence in the country and Asia Pacific region. Taking this next step in its global growth strategy, Acquia looks to bolster its partner network and expand its global customer footprint.
Acquia plans to grow its staff across multiple departments in its new Pune location, further establishing India as a global delivery centre for customer success and product development.
In November 2018 Acquia partnered with BigCommerce, a leading cloud commerce platform.
BigCommerce recently launched a headless commerce solution called BigCommerce Commerce-as-a-Service to complement its "traditional" commerce solutions.
Acquia's partnership with BigCommerce will centre around this Commerce-as-a-Service solution to enable customers to take advantage of headless commerce architectures while leveraging Drupal and Acquia to power content-rich shopping experiences.
With BigCommerce and Acquia, brands can use a commerce-as-a-service approach to quickly build an online store and oversee product management and transactional data.
The front-end of the commerce experience will be powered by Drupal, built and managed using the Acquia Platform, and personalized with Acquia Lift.
Acquia provides an open cloud platform and SaaS applications for the delivery of govCMS from a data centre in Australia.
Acquia Cloud Infrastructure Insights
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