Alibaba Among Apps Top 500

969 West Wen Yi Road Yu Hang District

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Alibaba Strengths, Domain Expertise, and Key Differentiators

Alibaba Group Holding, also known as Alibaba Group is a Chinese multinational technology company specializing in e-commerce, retail, Internet, and technology. Founded in1999 Alibaba Group provides consumer-to-consumer (C2C), business-to-consumer (B2C), and business-to-business (B2B) sales services via web portals, as well as electronic payment services, shopping search engines, and cloud computing services. It owns and operates a diverse portfolio of companies around the world in numerous business sectors. Major businesses in its ecosystem include Taobao Marketplace, Tmall, Freshippo, AliExpress, Lazada, Alibaba.com, 688.com, Ele.me, Youku, DingTalk, Alimama, Alibaba Cloud, and Cainiao Network.

Alibaba Recent Developments

In October 2021, Alibaba Cloud announced plans to set up data centers in South Korea and Thailand in 2022, to assist local enterprises in their digital innovation journey, in addition to unveiling a slew of products and solutions. Local businesses in South Korea of all sizes will be able to deploy mission-critical workloads while enjoying more reliable and secure cloud services with lower latency. While for Thailand, the data center will offer products and solutions that are in line with Thailand 4.0 - the Thai government’s 20-year strategy to promote digital innovation and the development of sustainable technologies.

Alibaba Mergers and Acquisitions (M&A) Activities

At the end of 2019, Alibaba Cloud acquired Terminus, a Chinese software provider founded in 2012 with a strong focus on addressing the needs of retail, procurement, and supply chain functions. The acquisition of Terminus has given Alibaba Cloud an attractive application PaaS solution that it can take to market and help to boost cloud adoption in China. While the Terminus PaaS solution is hosted in Alibaba Cloud and included as part of the cloud portfolio, the platform is positioned as a multi-cloud product that can support any public and private cloud.

Alibaba Customers in ARTW Customer Database

Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Alibaba applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Alibaba and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Alibaba Cloud customers.

Alibaba Key Enterprise and Cloud Applications

Alibaba Cloud

Alibaba Revenues, $M:

Type/Year 2020 2021 YoY Growth, %
Total Revenues, $M Subscribe Subscribe Subscribe
Enterprise Applications Revenues, $M Subscribe Subscribe Subscribe
Cloud Applications Revenues, $M Subscribe Subscribe Subscribe

* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.

Alibaba Revenue Breakdown By Type, $M:

Type License Prof. Services Hardware Support & Maintenance SaaS PaaS IaaS Other (Non Enterprise Application Revenues) Total
% of Total Revenues Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe 100%
Revenues, $M Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe

Alibaba Revenues By Region, $M

Region % of Total Revenues 2021 Total Revenues, $M 2021 Enterprise Applications Revenues, $M 2021 Cloud Applications Revenues, $M
Americas Subscribe Subscribe Subscribe Subscribe
EMEA Subscribe Subscribe Subscribe Subscribe
APAC Subscribe Subscribe Subscribe Subscribe
Total Subscribe Subscribe Subscribe Subscribe

Alibaba Direct vs Indirect sales

Region Direct Sales Indirect Sales Total
Type % Subscribe Subscribe Subscribe
Revenues, $M Subscribe Subscribe Subscribe

Alibaba Customers - Breakdown by Geo, Size, Vertical and Product

List of Verified Alibaba Customers


No. of Alibaba Customers: 1.18 billion

No. of Alibaba Enterprise Applications Customers: x

No. of Alibaba Cloud Customers: x

No. of Alibaba Cloud Subscribers: x


Annual active consumers of the Alibaba Ecosystem across the world reached approximately 1.18 billion for the 12 months ended June 2021. This includes 912 million consumers in China and 265 million consumers overseas served by Lazada, AliExpress, Trendyol and Daraz.

Alibaba Market Opportunities, M&A and Geo Expansions

Alibaba Cloud provides cloud computing services to online businesses and Alibaba's own e-commerce ecosystem. It offers a complete suite of cloud services to customers worldwide, including elastic computing, database, storage, network virtualization services, large-scale computing, security, management and application services, big data analytics, a machine learning platform and IoT services.

In October 2021, Alibaba Cloud unveiled Tingwu, an AI-powered meeting assistant, alongside a new version of its cloud computer. The solutions are tailored for the new world of work and address surging demand from corporate users looking to work remotely with more automated support, a trend accelerated by the pandemic. Tingwu is an AI-powered meeting assistant developed by the Speech Lab of Alibaba DAMO Academy (DAMO), the global research initiative by Alibaba Group. The technology works by converting the content of spoken meetings into written minutes in real time with up to 98%* accuracy, delivering an efficient experience for users.

In June 2021 Alibaba Cloud launched an Alibaba Cloud Innovation Center in Kuala Lumpur, Malaysia to provide a conducive environment for startups to grow in Malaysia and beyond. The cloud leader will work with Malaysian local partner Handsprofit to bring local expertise to the innovation center, ensuring its smooth operation with strong local connections. The company also hopes to train 30,000 local professionals in the coming fiscal year in Malaysia to strengthen its local talent development commitment.

At the beginning of 2021, Alibaba Cloud launched its third data center in Indonesia. The move is in response to the fast-growing demand from its Indonesian customers, many of whom are increasingly adopting the cloud and rapidly progressing their digital transformation strategies. The expansion comes after Alibaba Cloud Indonesia built its first datacentre in 2018, with the second datacentre constructed in 2019. Upon completion of the third, Alibaba Cloud will have 64 availability zones across 21 regions worldwide.

Alibaba Risks and Challenges

Global expansion, outside of the Asia-Pacific region, together with the biggest IaaS and PaaS providers AWS, Microsoft, Google, and IBM could be a good challenge for Alibaba Cloud provider.

Alibaba Ecosystem, Partners, Resellers and SI

During the fiscal year 2020, Alibaba Cloud invested US$283 million to empower global partners and accelerate joint innovations in the post-pandemic era. The investment aims to bring its partners up to speed with digitalisation capabilities and create joint products and solutions to benefit even more customers across all sectors. Alibaba Cloud is working with close to 10,000 global partners serving more than 350,000 business customers worldwide. With a strong determination to help partners succeed, Alibaba Cloud has invested heavily in research and development, enabling partners to integrate their products and services on Alibaba Cloud’s infrastructure platform, so that customers can benefit from the joint solutions for faster time to market. In support of the “to-be-integrated” initiative, to date, together with partners such as MongoDB, Intel, VMware, Salesforce, SAP, Red Hat and Fortinet, Alibaba Cloud has created more than 500 joint solutions catering to industries such as new retail, fintech, manufacturing, media and entertainment.

Alibaba Cloud Infrastructure Insights

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  • Alibaba Public Cloud and Infrastructure (IaaS)
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Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.


Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).


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