Aptos Strengths, Domain Expertise, and Key Differentiators
In June 2015, Aptos announced its official launch as an independent company and new brand, following its spin-off from Epicor Software Corporation. Leveraging years of experience as a provider of technology and professional solutions for retailers, the new company will focus on "engaging customers differently" by delivering a singular commerce platform for seamless customer experiences. Aptos delivers all solutions via the Cloud to optimize efficiency and cost management. This includes stand-alone cloud-based POS leveraging the Amazon Web Services (AWS) Infrastructure as a Service platform. Additionally, Aptos offers on-premises solutions available for retailers who prefer traditional implementations.
Aptos solutions can be implemented on MicroStrategy`s BI platform making it ideal for retailers who need to get a formal BI strategy up and running quickly. Aptos is also a perfect fit for retailers who have a sophisticated data warehouse, are already using MicroStrategy and want to take their implementation to the next level. Joint customers include retailers such as Burlington Coat Factory, Destination XL, The Guitar Center, Hallmark Cards, Pacific Sunwear, Restoration Hardware, and Spencer`s.
Aptos Recent Developments
To help retailers address their most immediate challenges, Aptos unveiled four new product offerings that were developed to help retailers accelerate their post-pandemic recoveries. These Quick Start solutions offer rapid implementations and tackle some of retail’s thorniest issues, from managing unsold spring stock to fulfilling product at curbside to restarting global suppliers. Aptos’ Quick Start Solutions for COVID-19 Recovery:
-Omnichannel Quick Start — BOPAC and BOSFS: enables retailers to roll out buy online, pick up at curbside (BOPAC), buy online, ship from store (BOSFS) and other popular omnichannel capabilities in a matter of weeks.
-COVID-19 Planning Adjustments Quick Start: offers packaged solutions of development services, process flows and consulting to help retailers readjust their in-season and preseason plans with a variety of options to account for the pandemic’s impact and current reality.
-Merchandise Financial Planning (MFP) Foundation: solution out of the box that supports critical financial planning functions, from strategic planning and budgeting all the way to in-season plan adjustments.
-Supply Chain Management Quick Start: retailers can deploy a cloud-based supplier collaboration portal in just six weeks, offering full visibility to orders as well as streamlined communication with supply chain partners.
In January 2019, Aptos, Inc. revealed significant updates, integrations and innovations across its Singular Retail suite, the industry’s comprehensive, end-to-end portfolio of software applications designed exclusively for retailers. With its latest release, Aptos introduced major updates and functional enhancements across all solutions, including its best-in-class systems for point of sale, retail planning and order management.
In January 2018, Aptos launched its new cloud-native, microservices-based singular commerce platform. Earlier the same month, Aptos announced that its revenue has increased an astounding 83 percent since its spinoff from Epicor Software Corporation in June 2015.
Aptos Mergers and Acquisitions (M&A) Activities
In August 2020, Aptos entered into a definitive agreement to acquire Revionics, a provider of science-based pricing, promotion and competitive insight for innovative global retailers. The acquisition is expected to close in September 2020. Featuring advanced AI and machine learning capabilities, Revionics’ cloud-based price optimization solutions will serve as a powerful and natural extension to Aptos’ Merchandise Lifecycle Management suite, allowing retailers to optimize every aspect of the product lifecycle.
In March 2020, affiliates of the Goldman Sachs Merchant Banking Division (“Goldman Sachs MBD”) have completed the acquisition of Aptos from funds advised by Apax Partners (the “Apax Funds”). The transaction was first announced in January 2020. Evercore acted as the exclusive financial advisor to Aptos on the transaction. With the strategic capital commitment from Goldman Sachs MBD, Aptos accelerated its investment in product innovation. This included fast-tracked roadmap advancements for its end-to-end retail solutions, including its applications for retail planning, point of sale and order management. Under Goldman Sachs MBD’s ownership, Aptos also expanded its local presence in strategic markets around the world including China. With a customer base that includes over 1,000 retail brands in 65 countries, the acquisition allowed Aptos to add personnel, resources, alliances and infrastructure to optimally serve retailers’ localized needs, while providing a proven and powerful foundation for retailers’ international expansion.
Aptos Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Aptos applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Aptos and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Aptos Cloud, customers.
Ownership: - Goldman Sachs Group
Number of Employees: 1400
Functional Markets: Analytics and BI, Customer Relationship Management, eCommerce, Enterprise Performance Management, ERP Services and Operations Management, Product LifeCycle Management and Engineering, Supply Chain Management,
Key Verticals: Retail,
Aptos Key Enterprise and Cloud Applications
Aptos Revenues, $M:
|Type/Year||2018||2019||YoY Growth, %|
|Total Revenues, $M||Subscribe||Subscribe||Subscribe|
|Enterprise Applications Revenues, $M||Subscribe||Subscribe||Subscribe|
|Cloud Applications Revenues, $M||Subscribe||Subscribe||Subscribe|
* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Aptos Revenue Breakdown By Type, $M:
|Type||License||Services||Hardware||Support & Maintenance||SaaS|
|% of Total Revenues||Subscribe||Subscribe||Subscribe||Subscribe||Subscribe|
Aptos Enterprise Applications Revenues By Functional Markets, $M:
Aptos Enterprise Applications Revenues By Verticals, $M:
Aptos Revenues By Region, $M
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Aptos Direct vs Indirect sales
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Aptos Customers - Breakdown by Geo, Size, Vertical and Product
No. of Aptos Customers: 1500
No. of Aptos Enterprise Applications Customers: 1500
No. of Aptos Cloud Customers: x
No. of Aptos Cloud Subscribers: x
Aptos's cloud-based Aptos Enterprise Order Management solution continued to gain adoption, with 85 percent of new Aptos customers in 2017, selecting Aptos Enterprise Order Management to orchestrate complex omnichannel journeys. For the fiscal year 2017, Aptos and its partners collaborated on a record-high 165 client projects.
Until the 1H 2017, Aptos's CRM solutions had 175 brands as clients including IHL Group, Paper Source, Vestis Retail Group, Purdys Chocolatier, Nike, VH Corporation, LVMN Moet Hennessy, Ross Stores, Foot Locker, Jones Group and many others.
Aptos Market Opportunities, M&A and Geo Expansions
In January 2019, Aptos, Inc. partnered with Burgeon Co., Ltd in China. As part of the agreement, Burgeon will further reinforce Aptos’ presence in China by providing professional services, training, as well as knowledge transfer and technical support to Aptos’ customers throughout the region. Since its establishment, Burgeon has been focusing on the research, development and services of software systems for the fashion industry by offering best-in-class solutions to power numerous international and domestic brands and facilitating their transformational journey. Currently, Burgeon has established close business relations with over 2000 international and domestic customers.
In July 2017, Aptos acquired TXT Retail, a provider of end-to-end merchandise lifecycle management solutions for the apparel, luxury, specialty, and general retail sectors. The acquisition is expected to close September 2017 subject to customary closing conditions and will combine Aptos’ best in class customer engagement and inventory management solutions with TXT Retail’s best of breed merchandise lifecycle management suite. The extended solution footprint will address retailers’ most critical business objectives: accelerating omnichannel transformations while cultivating customer loyalty in a time when “right product, right place, right time” has reached new urgency in competing against Amazon.
Aptos Risks and Challenges
In April 2018, Aptos announced the hiring of Jeff Laborde as finance leader. Laborde, who is based in Atlanta, will report to Aptos CEO and culture leader Noel Goggin and serve on the company`s executive leadership team.
In September 2017, Vicki Catrell was assigned as Retail Transformation Officer. After a number of ownership changes over the past few years, Aptos may have to find ways to instill stability across its customers and partner ecosystem.
In addition, the emphasis should be on driving synergy across its recently acquired products such as Quantisense and ShopVisible.
Aptos Ecosystem, Partners, Resellers and SI
In June 2019, Aptos, Inc. revealed its first PLM go-live in South Korea. MCM Worldwide, the global luxury travel and accessories brand, has successfully implemented Aptos PLM in its design function across all markets. Aptos PLM is providing MCM with a streamlined view of its collection life cycle and is generating benefits including increased automation and coordination, enhanced design and development processes with greater efficiency, as well as improved buying. MCM partnered with Aptos to drive operational efficiencies across the business to reduce product and material proliferation, enabling the brand to optimize the buying process of components and materials.
In January 2019, STF Group, a women’s fashion brand in Latin America, leveraged the Aptos Store point of sale solution across its 300+ stores in Colombia, Mexico, Costa Rica, Panama, Chile, Ecuador, Guatemala and Peru. STF Group will deploy the solution in the cloud across its three apparel brands: Studio F, ELA and Top One. With Aptos Store, STF Group will offer its customers a seamless, personalized and efficient experience across channels. The solution, implemented with the support of local strategic partner Netlogistik, will empower STF Group to conduct meaningful customer interactions, optimize checkouts, and improve store management and operations while increasing sales and customer satisfaction.
In 2018, over 30 percent of Aptos's global implementations were delivered by partners such as AJB Software, APG Cash Drawer, Ascent Enterprise Solutions, Avalara, Aydept, Boston Retail Partners, Bsquare, Capgemini, Capstone, Chase Paymentech, Epson, Experian, HP, Ingenico, MicroStrategy, Pitney Bowes and many others.
Aptos Cloud Infrastructure Insights
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- Aptos Public Cloud and Infrastructure (IaaS)
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Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
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