Aptos Strengths, Domain Expertise, and Key Differentiators
Aptos embraces a new business strategy and shifts to a Territory-Based structure. As Aptos continues to grow — increasing the number of employees and customers while deepening geographic penetration and product strength — it recognized the need to bring greater speed and agility to its localized operations in its three core markets: the Americas; Europe, the Middle East and Africa; and Asia-Pacific. With more autonomy, flexibility, and cohesion within each territory, Aptos regional general managers can be more responsive and best adapt their business processes to the customers they serve. This model will help avoid internal bottlenecks and empowers employees to deliver on customer needs throughout the entire lifecycle — from sales and implementation to renewal and beyond – ultimately increasing customer satisfaction.
In June 2015, Aptos announced its official launch as an independent company and new brand, following its spin-off from Epicor Software Corporation. Leveraging years of experience as a provider of technology and professional solutions for retailers, the new company will focus on "engaging customers differently" by delivering a singular commerce platform for seamless customer experiences. Aptos delivers all solutions via the Cloud to optimize efficiency and cost management. This includes stand-alone cloud-based POS leveraging the Amazon Web Services (AWS) Infrastructure as a Service platform. Additionally, Aptos offers on-premises solutions available for retailers who prefer traditional implementations.
Aptos solutions can be implemented on MicroStrategy`s BI platform making it ideal for retailers who need to get a formal BI strategy up and running quickly. Aptos is also a perfect fit for retailers who have a sophisticated data warehouse, are already using MicroStrategy and want to take their implementation to the next level. Joint customers include retailers such as Burlington Coat Factory, Destination XL, The Guitar Center, Hallmark Cards, Pacific Sunwear, Restoration Hardware, and Spencer`s.
Aptos Recent Developments
In May 2021, Aptos made strategic additions to its executive leadership team. David Bertolino has joined Aptos as Chief Financial Officer, Terry Geraghty has been named Chief Human Resources Officer and Jeremy Grunzweig has accepted the newly created role of Americas General Manager. All three individuals will report to Chief Executive Officer Pete Sinisgalli, who took the leadership spot at Aptos in November 2020.
In November 2020, Aptos appointed Pete Sinisgalli as the company’s Chief Executive Officer. With the appointment, Sinisgalli leads the now combined Aptos and Revionics organization following Aptos' acquisition of the AI-powered price optimization leader in September.
To help retailers address their most immediate challenges, Aptos unveiled four new product offerings that were developed to help retailers accelerate their post-pandemic recoveries. These Quick Start solutions offer rapid implementations and tackle some of retail’s thorniest issues, from managing unsold spring stock to fulfilling product at curbside to restarting global suppliers. Aptos’ Quick Start Solutions for COVID-19 Recovery: -Omnichannel Quick Start — BOPAC and BOSFS: enables retailers to roll out buy online, pick up at curbside (BOPAC), buy online, ship from store (BOSFS) and other popular omnichannel capabilities in a matter of weeks. -COVID-19 Planning Adjustments Quick Start: offers packaged solutions of development services, process flows and consulting to help retailers readjust their in-season and preseason plans with a variety of options to account for the pandemic’s impact and current reality. -Merchandise Financial Planning (MFP) Foundation: solution out of the box that supports critical financial planning functions, from strategic planning and budgeting all the way to in-season plan adjustments. -Supply Chain Management Quick Start: retailers can deploy a cloud-based supplier collaboration portal in just six weeks, offering full visibility to orders as well as streamlined communication with supply chain partners.
In January 2019, Aptos, Inc. revealed significant updates, integrations and innovations across its Singular Retail suite, the industry’s comprehensive, end-to-end portfolio of software applications designed exclusively for retailers. With its latest release, Aptos introduced major updates and functional enhancements across all solutions, including its best-in-class systems for point of sale, retail planning and order management.
In January 2018, Aptos launched its new cloud-native, microservices-based singular commerce platform. Earlier the same month, Aptos announced that its revenue has increased an astounding 83 percent since its spinoff from Epicor Software Corporation in June 2015.
Aptos Mergers and Acquisitions (M&A) Activities
In February 2021, Aptos acquired LS Retail, the Iceland-based software firm. LS Retail will operate as a stand-alone business unit within Aptos, and continue its focus on developing world-class unified commerce software solutions. LS Retail will operate as a stand-alone business unit within Aptos, continue its focus on developing unified commerce software solutions. The combination of Aptos and LS Retail creates a retail technology enterprise that is uniquely equipped to support retailers across all tiers, verticals, and geographies with advanced and innovative unified commerce solutions. LS Retail’s solutions, which are built on Microsoft technology, will continue to be sold, implemented and supported through a strategic global network of channel partners servicing more than 80,000 customer sites in over 140 countries.
In March 2020, affiliates of the Goldman Sachs Merchant Banking Division (“Goldman Sachs MBD”) have completed the acquisition of Aptos from funds advised by Apax Partners (the “Apax Funds”). The transaction was first announced in January 2020. Evercore acted as the exclusive financial advisor to Aptos on the transaction. With the strategic capital commitment from Goldman Sachs MBD, Aptos accelerated its investment in product innovation. This included fast-tracked roadmap advancements for its end-to-end retail solutions, including its applications for retail planning, point of sale and order management. Under Goldman Sachs MBD’s ownership, Aptos also expanded its local presence in strategic markets around the world including China. With a customer base that includes over 1,000 retail brands in 65 countries, the acquisition allowed Aptos to add personnel, resources, alliances and infrastructure to optimally serve retailers’ localized needs, while providing a proven and powerful foundation for retailers’ international expansion.
In July 2017, Aptos acquired TXT Retail, a provider of end-to-end merchandise lifecycle management solutions for the apparel, luxury, specialty, and general retail sectors. The acquisition is expected to close September 2017 subject to customary closing conditions and will combine Aptos’ best in class customer engagement and inventory management solutions with TXT Retail’s best of breed merchandise lifecycle management suite. The extended solution footprint will address retailers’ most critical business objectives: accelerating omnichannel transformations while cultivating customer loyalty in a time when “right product, right place, right time” has reached new urgency in competing against Amazon.
Aptos Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Aptos applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Aptos and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Aptos ONE customers.
Ownership: - Goldman Sachs Group
Number of Employees: 1450
Key Verticals: Retail,
Aptos Key Enterprise and Cloud Applications
Aptos Revenues, $M:
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* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Aptos Revenue Breakdown By Type, $M:
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Aptos Enterprise Applications Revenues By Functional Markets, $M:
Aptos Enterprise Applications Revenues By Verticals, $M:
Aptos Revenues By Region, $M
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Aptos Direct vs Indirect sales
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Aptos Customers - Breakdown by Geo, Size, Vertical and Product
No. of Aptos Customers: 1000
No. of Aptos Enterprise Applications Customers: 1000
No. of Aptos Cloud Customers: x
No. of Aptos Cloud Subscribers: x
In 2020 and 2021, Aptos and Revionics won and renewed, respectively, some significant clients, among which Prenatal Retail, Cultura, Prince retail, Northern Tool + Equipment, The SM Store, CRC Sports, Threegun, GOLDEN ABC, Eigerindo, Sally Beauty, Apotek Hjartat, Crocs, Yamamay, Zadig & Voltaire, New Balance, Haber, MCM Worldwide. Some of the new customers present a breakthrough for Aptos expanding its presence in new geographical regions, such as South America, Indonesia, Philippines, South Korea, and others.
Revionics’ customer base includes many of the world’s top retailers including Tier 1 brands across grocery, discount, drug, convenience, sporting goods, general merchandise, hardware and specialty retail, such as Ahold Delhaize, DICK'S Sporting Goods, Douglas Holding AG, Family Dollar, Home Depot Mexico, Leroy Merlin Brasil, Love’s Travel Stops, Rimi Baltic and Tractor Supply Co.
Until the 1H 2017, Aptos's CRM solutions had 175 brands as clients including IHL Group, Paper Source, Vestis Retail Group, Purdys Chocolatier, Nike, VH Corporation, LVMN Moet Hennessy, Ross Stores, Foot Locker, Jones Group and many others.
Aptos Market Opportunities, M&A and Geo Expansions
In September 2020, Aptos acquired Revionics. Featuring advanced AI and machine learning capabilities, Revionics' cloud-based price optimization solutions will serve as a powerful and natural extension to Aptos' Merchandise Lifecycle Management suite, allowing retailers to optimize every aspect of the product lifecycle. By bringing these product sets together, retailers can integrate all stages of merchandise planning to maximize value throughout the product lifecycle. Revionics’ proven price optimization solutions are a strong complement to Aptos’ end-to-end retail planning platform. Producing tremendous optimism about what the combination of the organizations will mean for their customers and their ability to win in the marketplace,
Aptos Risks and Challenges
The changes in the top leadership, combined with the acquisitions and the subsequent merger can create unpredictable situations and uncertainty in the business operations. The consolidation of two independent enterprises is inevitably complex, costly, and time-consuming process. The new management of Aptos will be required to devote significant administrative attention and resources to integrate the business practices and operations with Revionics.
Aptos Ecosystem, Partners, Resellers and SI
Aptos has 16 offices around the globe.
Aptos has developed a significant ecosystem network with implementation partners, hardware partners, development and integration partners. Their partners are Accenture, Adyen, amazon pay, APG cash drawer, ascent, Aurus, Avalara, Blue Star, burgeon, Capstone, Charles Hudson, Chase, Cognizant, Columbus Consulting, Computec, Databyte, Echidna, ELO, Epson, Esperian, FlexEngage, HP, Ingenico Group, MicroStrategy, Opayo, Pitney Bowes, Red Iron, Retail Consulting Partners, RIBA-AYDEPT, ScanSource, Tech Data, Zebra Technologies, Toshiba, Trust Payments, Verifone, Vertex and ZenSar.
In January 2019, Aptos, Inc. partnered with Burgeon Co., Ltd in China. As part of the agreement, Burgeon will further reinforce Aptos’ presence in China by providing professional services, training, as well as knowledge transfer and technical support to Aptos’ customers throughout the region. Since its establishment, Burgeon has been focusing on the research, development and services of software systems for the fashion industry by offering best-in-class solutions to power numerous international and domestic brands and facilitating their transformational journey. Currently, Burgeon has established close business relations with over 2000 international and domestic customers.
In 2018, over 30 percent of Aptos's global implementations were delivered by partners such as AJB Software, APG Cash Drawer, Ascent Enterprise Solutions, Avalara, Aydept, Boston Retail Partners, Bsquare, Capgemini, Capstone, Chase Paymentech, Epson, Experian, HP, Ingenico, MicroStrategy, Pitney Bowes and many others.
Aptos Cloud Infrastructure Insights
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Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
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