Asana Among Apps Top 500

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Asana Strengths, Domain Expertise, and Key Differentiators

Asana is a SaaS company in the emerging work management category. Sitting at the center of content, collaboration, and communication, Asana eliminates the 'work about work' to empower teams to focus on the work that matters.

Asana Recent Developments

In October 2021, Asana rolled out Enterprise Work Graph, a new suite of tools to help organizations stay on top of cross-team objectives while maintaining enterprise-grade security and controls. The new product is based on Asana's proprietary Work Graph data model. It aligns teams around goals, coordinates workflows and provides visibility into the status of projects.

In July 2020, Asana released Asana Goals, a flexible goal-tracking system that bridges the gap between company strategy and work execution. Asana Goals provides organizational leaders with a single source of truth for setting, tracking, and managing their company goals to ensure teams are working on the company’s most important work, no matter where they’re located.

In March 2020, Asana launched new Do Not Disturb feature for its work management tool. The feature is targeted at workers who are more likely to work from home in the current COVID-19 pandemic crisis. In itself this is a fairly simplistic feature. Asana are enabling users to set a do not disturb on their profile for others to see. They are allowed to set a schedule for when they are not working. Users can select their hours of work and which days that they are working.

Asana Customers in ARTW Customer Database

Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Asana applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Asana and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Asana, customers.

Asana Key Enterprise and Cloud Applications


Asana Revenues, $M:

Type/Year 2020 2021 YoY Growth, %
Total Revenues, $M Subscribe Subscribe Subscribe
Enterprise Applications Revenues, $M Subscribe Subscribe Subscribe
Cloud Applications Revenues, $M Subscribe Subscribe Subscribe

* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.

Asana Revenue Breakdown By Type, $M:

Type License Prof. Services Hardware Support & Maintenance SaaS PaaS IaaS Other (Non Enterprise Application Revenues) Total
% of Total Revenues Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe 100%
Revenues, $M Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe

Asana Revenues By Region, $M

Region % of Total Revenues 2021 Total Revenues, $M 2021 Enterprise Applications Revenues, $M 2021 Cloud Applications Revenues, $M
Americas Subscribe Subscribe Subscribe Subscribe
EMEA Subscribe Subscribe Subscribe Subscribe
APAC Subscribe Subscribe Subscribe Subscribe
Total Subscribe Subscribe Subscribe Subscribe

Asana Direct vs Indirect sales

Region Direct Sales Indirect Sales Total
Type % Subscribe Subscribe Subscribe
Revenues, $M Subscribe Subscribe Subscribe

Asana Customers - Breakdown by Geo, Size, Vertical and Product

List of Verified Asana Customers

No. of Asana Customers: 107000

No. of Asana Enterprise Applications Customers: 107000

No. of Asana Cloud Customers: 107000

No. of Asana Cloud Subscribers: x

Asana has more than 107,000 paying organizations and millions of free organizations across 190 countries. Additional high growth markets for Asana include the UK, EMEA, Australia, and Japan. Among Asana customers are Uber, Airbnb, National Geographic, Sephora, Panera, Viessmann, AB-InBev and many others.

Asana Market Opportunities, M&A and Geo Expansions

The outbreak of the coronavirus has transformed how businesses operate, with the majority forced to transition to a remote working model. Collaboration tools will be crucial in adapting to this new way of doing business. Asana offers more than 200 integrations to its customers, designed to help enterprise customers deploy and manage software more effectively at scale.

Asana Risks and Challenges

Asana is staking its future on companies that strive but often fail to put a crimp on asynchronous communication like email. More change management may be needed to turn that culture around.

Asana Ecosystem, Partners, Resellers and SI

Asana has solutions and technology partners. Some of their partners are: CloudWürdig, Bridgeflow, Nubalia, SwedByte, ITnsify, DSK Cloud and others.

Asana Cloud Infrastructure Insights

Subscribe to read more about:

  • Asana Public Cloud and Infrastructure (IaaS)
  • Asana Platform (PaaS)
  • Asana Application Delivery
  • Asana Private Cloud and Data Centers

Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.

Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).

For additional information on our methodologies, here's the link: Us

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