Avalara Among Cloud Top 500

255 South King Street Suite 1800

Seattle, WA, 98104, United States

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Avalara Strengths, Domain Expertise, and Key Differentiators

Avalara helps businesses of all sizes get tax compliance right. Alvalara's has more than 1,000 signed partner integrations with business applications that span all platforms, including enterprise resource planning (ERP), eCommerce, point of sale (POS), mobile (smartphone applications), compliance (tax returns), and customer relationship management (CRM) systems. Avalara also provides an Application Programming Interface (API) and software development kit (SDK) for customized integrations to virtually any platform. Avalara AvaTax integrates with software systems like Salesforce, Epicor, Netsuite, Sage, Microsoft, and others.

Avalara Recent Developments

In September 2021, Avalara launched an array of new tax compliance automation products and services designed specifically for accountants. The launch was timed for the opening of Avalara’s annual user conference, Crush. Avalara for Accountants provides accounting professionals with the technology to simplify and streamline their tax compliance practice, including sales tax returns preparation and filing automation options; license research, preparation, and management; sales tax expert advice.

In July 2020, Avalara introduced new capabilities to help sellers manage cross-border tax compliance. The new offering builds on Avalara’s range of technological solutions available to improve the cross-border compliance experience for businesses. Avalara’s cross-border solution consists of Avalara AvaTax Cross-Border and Avalara Item Classification, providing users with an integrated approach or stand-alone offerings to address the complex processes of classifying products and calculating custom duties and import taxes. Avalara’s cross-border offerings give online retailers a bundled solution that helps automate critical cross-border compliance processes, including item classification as well as customs duty and import tax calculations.

Avalara launched LandedCost, which enables small and mid-market eCommerce merchants to determine in real-time the duties, taxes, cost of goods sold and shipping costs for all global commerce transactions.

In June 2018, Avalara made its public market debut on NYSE under the ticker symbol "AVLR".

Avalara Mergers and Acquisitions (M&A) Activities

In November 2021, Avalara acquired 3CE Technologies, a commodity classification company headquartered in Montreal. 3CE's technology automates the process of identifying and mapping codes for cross-border transactions. The acquisition will enable Avalara to make it easier to sell anywhere in the world across new industries and use cases.

In October 2021, Avalara acquired two companies. The first one being - Track1099, the Stanford, California-based e-filing company, and the second one, later in October, CrowdReason LLC, a property tax software company headquartered in Carrollton, Texas. The acquisition of Track1099 will help Alvara businesses manage IRS form filing requirements, and the acquisition of the property tax compliance software developer CrowdReason will boost Avalara’s document management, tax content, and property tax returns offerings.

In 2021, Avalara acquired DAVO Technologies, Business Licenses, Transaction Tax Resources, and INPOSIA Solutions.

In December 2020, Alvara purchased Impendulo Limited, a London-based provider of insurance tax compliance solutions. Impendulo gives Avalara access to the global insurance compliance business, a new market that could benefit from automation technology.

In February 2019, Avalara acquired Seattle startup Indix to boost the product description database. Founded in 2013, by the former longtime Microsoft executive Sanjay Parthasarathy, Indix developed an intelligence platform that helps businesses analyze and visualize product information across various industries. Avalara intends to use the Indix AI to maintain and expand its already massive tax content database, which includes international product codes and classifications; taxability rules; exemption conditions; tax holidays; jurisdictions; boundaries; tax rates; thresholds and registration, compliance, and return preparation and filing requirements.

Avalara Customers in ARTW Customer Database

Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Avalara applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Avalara and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Avalara Platform, Avalara Compliance Cloud, Avalara AvaTax, Avalara Returns, Avalara CertCapture customers.

Avalara Key Enterprise and Cloud Applications

Avalara Platform, Avalara Compliance Cloud, Avalara AvaTax, Avalara Returns, Avalara CertCapture

Avalara Revenues, $M:

Type/Year20202021YoY Growth, %
Total Revenues, $M Subscribe Subscribe Subscribe
Enterprise Applications Revenues, $M Subscribe Subscribe Subscribe
Cloud Applications Revenues, $M Subscribe Subscribe Subscribe

* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.

Avalara Revenue Breakdown By Type, $M:

TypeLicenseProf. ServicesHardwareSupport & MaintenanceSaaSPaaSIaaSOther (Non Enterprise Application Revenues)Total
% of Total Revenues Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe 100%
Revenues, $M Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe

Avalara Revenues By Region, $M

Region% of Total Revenues2021 Total Revenues, $M2021 Enterprise Applications Revenues, $M2021 Cloud Applications Revenues, $M
Americas Subscribe Subscribe Subscribe Subscribe
EMEA Subscribe Subscribe Subscribe Subscribe
APAC Subscribe Subscribe Subscribe Subscribe
Total Subscribe Subscribe Subscribe Subscribe

Avalara Direct vs Indirect sales

RegionDirect SalesIndirect SalesTotal
Type % Subscribe Subscribe Subscribe
Revenues, $M Subscribe Subscribe Subscribe

Avalara Customers - Breakdown by Geo, Size, Vertical and Product

List of Verified Avalara Customers

No. of Avalara Customers: 30000

No. of Avalara Enterprise Applications Customers: 30000

No. of Avalara Cloud Customers: x

No. of Avalara Cloud Subscribers: x

As of January 2021, Avalara had 14.890 active core customers, and more than 30.000 customers together with its subsidiaries. Among Avalara customers are Watchguard Technologies, Game Ready, Chempoint, Backwoods Inc., Crocs, Christian Louboutin, Proceq USA, David Yurman, Retail Services Inc., Northern Tool + Equipment, Nashville Wire, Life is good, Walton Signage, BookPal, BlueMarlinChronicles.com, George Street Photo&Video, Awanas Club International, Miner Corporation, Cinder Block, Case Logic, All In Merchandise, ANC Sports, Apex Learning, Inc., Beyond Health, Breitling USA, Brokk, Inc., Burkhart Dental Supply Company, CB Engineering Pacific, CORE Security Technologies, Lia Sophia, iParadigms, Furniture Row, FleetMatics, New Age Industrial, Northwest Shipping Room Supply, Twisted Pair Solutions, Component Distributors, Isilon Systems, LLC, ESET North America, Ganz, Integra Technologies International, Inc., Surfire Industries, Peisner Johnson&Company, LLP, AgilCommerce, and Natural Health Trends Corp., CROCS, PrimeSource Building Products, Inc., Tidel Engineering, Argus Software, Mohawk Rubber Sales, Nora Systems, Inc., Data Source, Inc and others.

Avalara Market Opportunities, M&A and Geo Expansions

While Avalara started by selling primarily to mid-market and small businesses, growth opportunity and customer need had expanded their reach into enterprise and emerging small businesses. To grow in these areas and expand beyond the mid-market, Avalara is investing in specialized go-to-market strategies for sales and marketing unique to each of the segments. In addition to reaching highly targeted enterprise and mid-market prospects, Avalara's marketing investments and activities generate interest from large numbers of emerging and small businesses that also are burdened by transaction tax compliance requirements. Avalara's is on the right path expanding its footprint into small businesses, this is vital because it establishes customer relationships that may become more valuable to the company over time as these customers grow, and also provides a potential barrier to entry from competitors that may seek to build market share by targeting the small business segment.

At Avalara, they realize that they have a significant opportunity to expand their suite of solutions and serve more businesses operating outside of the United States. Currently, they support transaction tax compliance in Canada, Europe, South America, and Asia. In 2020, they launched new or enhanced products for cross-border customs duties and import taxes and advanced our solutions for VAT and GST. The strategic plan is to continue investing in these geographies, while also expanding their solutions and growing the sales force to expand into new regions.

Avalara Risks and Challenges

Avalara acquisitions of, and investments in, other businesses, products, or technologies may not yield the expected benefits, and their inability to successfully integrate acquisitions may negatively impact the business, financial condition, and results of operations. Since 2018, they have acquired beverage alcohol tax, cross-border transaction solutions, European insurance premium tax, and business licensing, as well as artificial intelligence technology and expertise, and will likely make additional acquisitions of, or investments in businesses, products, content, and technologies in the future. There are significant risks of such a massive acquisition spree, besides the possibility of failing the integrations, are not realizing the anticipated benefits and incurring substantial debt for financing the acquisitions.

Avalara Ecosystem, Partners, Resellers and SI

The latest Avalara integration partners include: AbanteCart by Belavier Commerce is a shopping cart or eCommerce platform for small to medium-size merchants with enterprise-grade features.

Avalara has 22 offices around the world and customers in 95 countries. The offices are in the USA, the UK, Germany, Luxembourg, Belgium, Turkey, Italy, France, Romania, India, and Brazil.

Avalara has built an extensive partnership network. Their partners range from software publishers and developers to resellers, financial services providers, CPA experts, and technology partners. With Avalara products, partners can offer customers cloud-based transaction tax solutions. Some of Avalara's partners are Epicor, Sage, Netsuite, Microsoft, Armanino, Blytheco, Intacct, Intuit, Peisner Johnson&Company, LLP, Syspro, Grant Thornton, McGladrey, Zuora, SAP, Magento, Hybris Software, Infor.

Avalara Cloud Infrastructure Insights

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Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.

Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).

For additional information on our methodologies, here's the link:

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