Avalara Among Cloud Top 500

255 South King Street Suite 1800

Seattle, WA, 98104, United States

1 206-826-4900



Avalara Strengths, Domain Expertise, and Key Differentiators

Founded in 2004, Avalara has helped thousands of customers manage indirect taxes. Avalara's web-based solution seamlessly integrates into more than 200 accounting and business applications that span all platforms, including enterprise resource planning (ERP), eCommerce, point of sale (POS), mobile (smart phone applications), compliance (tax returns), and customer relationship management (CRM) systems. Avalara also provides an Application Programming Interface (API) and software development kit (SDK) for customized integrations to virtually any platform.

Avalara AvaTax integrates with 100+ leading software systems including: Salesforce, Epicor, Netsuite, Sage, Microsoft and others.

Avalara Recent Developments

In July 2020 Avalara Iitroduced new capabilities to help sellers manage cross-border tax compliance. The new offering builds on Avalara’s range of technological solutions available to improve the cross-border compliance experience for businesses. Avalara’s cross-border solution consists of Avalara AvaTax Cross-Border and Avalara Item Classification, providing users with an integrated approach or stand-alone offerings to address the complex processes of classifying products and calculating custom duties and import taxes. Avalara’s cross-border offerings give online retailers a bundled solution that helps automate critical cross-border compliance processes, including item classification as well as customs duty and import tax calculations.

Avalara launched LandedCost, which enables small and mid-market eCommerce merchants to determine in real-time the duties, taxes, cost of goods sold and shipping costs for all global commerce transactions.

Avalara Mergers and Acquisitions (M&A) Activities

Tax automation company Avalara acquires Seattle startup Indix to boost the product description database.

Founded in 2013 by former longtime Microsoft executive Sanjay Parthasarathy, Indix developed an intelligence platform that helps businesses analyze and visualize product information across various industries. The company had raised more than $30 million from investors.

Avalara Customers in ARTW Customer Database

Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Avalara applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Avalara and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Avalara Cloud Sales Tax, customers.

Avalara Key Enterprise and Cloud Applications

Avalara Cloud Sales Tax,

Avalara Revenues, $M:

Type/Year20182019YoY Growth, %
Total Revenues, $M Subscribe Subscribe Subscribe
Enterprise Applications Revenues, $M Subscribe Subscribe Subscribe
Cloud Applications Revenues, $M Subscribe Subscribe Subscribe

* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.

Avalara Revenue Breakdown By Type, $M:

TypeLicenseServicesHardwareSupport & MaintenanceSaaS
% of Total Revenues Subscribe Subscribe Subscribe Subscribe Subscribe
Revenues, $M Subscribe Subscribe Subscribe Subscribe Subscribe

Avalara Revenues By Region, $M

Region% of Total Revenues2019 Total Revenues, $M2019 Enterprise Applications Revenues, $M2019 Cloud Applications Revenues, $M
Americas Subscribe Subscribe Subscribe Subscribe
EMEA Subscribe Subscribe Subscribe Subscribe
APAC Subscribe Subscribe Subscribe Subscribe
Total Subscribe Subscribe Subscribe Subscribe

Avalara Direct vs Indirect sales

RegionDirect SalesIndirect SalesTotal
Type % Subscribe Subscribe Subscribe
Revenues, $M Subscribe Subscribe Subscribe

Avalara Customers - Breakdown by Geo, Size, Vertical and Product

List of Verified Avalara Customers

No. of Avalara Customers: 30000

No. of Avalara Enterprise Applications Customers: 30000

No. of Avalara Cloud Customers: x

No. of Avalara Cloud Subscribers: 1 million

Among Avalara 10.000 customers are Watchguard Technologies, Game Ready, Chempoint, Backwoods Inc., Crocs, Christian Louboutin, Proceq USA, David Yurman, Retail Services Inc., Northern Tool + Equipment, Nashville Wire, Life is good, Walton Signage, BookPal, BlueMarlinChronicles.com, George Street Photo&Video, Awanas Club International, Miner Corporation, Cinder Block, Case Logic, All In Merchandise, ANC Sports, Apex Learning, Inc., Beyond Health, Breitling USA, Brokk, Inc., Burkhart Dental Supply Company, CB Engineering Pacific, CORE Security Technologies, Lia Sophia, iParadigms, Furniture Row, FleetMatics, New Age Industrial, Northwest Shipping Room Supply, Twisted Pair Solutions, Component Distributors, Isilon Systems, LLC, ESET North America, Ganz, Integra Technologies International, Inc., Surfire Industries, Peisner Johnson&Company, LLP, AgilCommerce, and Natural Health Trends Corp., CROCS, PrimeSource Building Products, Inc., Tidel Engineering, Argus Software, Mohawk Rubber Sales, Nora Systems, Inc., Data Source, Inc and others.

Avalara Market Opportunities, M&A and Geo Expansions

In June 2020 Avalara released its artificial intelligence (AI)-based tax classification tool designed to reduce the time spent classifying products and taxability.

Avalara's new AI tool specifically allows Avalara AvaTax users to quickly and efficiently classify their products or services to aid in taxability determinations for their U.S. domestic product catalogs. Avalara’s AI-driven tool helps users determine the right tax code in AvaTax for a product or service by using simple search terms and an easy, interactive Q&A experience. This enables businesses to:

Improve accuracy of tax classification across channels. Users can answer contextual questions to easily determine the correct tax codes for products, which reduces confusion and inaccuracy throughout the classification process.

Decrease turnaround time for product classification. AI streamlines the product classification process, reducing the time needed to consult human tax experts. If a customer still needs support, Avalara’s GoLive and customer support teams are trained to leverage the new tool to streamline product classification for customers.

In May 2018, Avalara has publicly filed a registration statement on Form S-1 with the U.S. Securities and Exchange Commission (the “SEC”) relating to a proposed initial public offering of its common stock.

In June 2018, Avalara made its public market debut on NYSE under the ticker symbol "AVLR".

Avalara Risks and Challenges

Avalara appears to be in a better position than its competitors like Sovos, formerly Taxware, because of its first mover advantage in the Cloud. Sustaining its growth will be more difficult as competition heats up.

Avalara Ecosystem, Partners, Resellers and SI

The latest Avalara integration partners include: AbanteCart by Belavier Commerce is a shopping cart or eCommerce platform for small to medium-size merchants with enterprise-grade features.

Avalara partners are: Epicor, Sage, Netsuite, Microsoft, Armanino, Blytheco, Intacct, Intuit, Peisner Johnson&Company, LLP, Syspro, Grant Thornton, McGladrey, Zuora, SAP, Magento, Hybris Software, Infor.

Avalara Cloud Infrastructure Insights

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  • Avalara Public Cloud and Infrastructure (IaaS)
  • Avalara Platform (PaaS)
  • Avalara Application Delivery
  • Avalara Private Cloud and Data Centers

Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.

Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).

For additional information on our methodologies, here's the link:

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