Axon Enterprise Strengths, Domain Expertise, and Key Differentiators
Axon is a market-leading provider of law enforcement technology solutions. Today, Axon CEWs are in use in more than 18,000 agencies globally and our other Axon family of products are in use by more than 5,000 agencies. Axon is developing hardware and software products that advance the long term objectives of obsoleting the bullet, reducing social conflict, and enabling a fair and effective justice system.
Axon Enterprise Recent Developments
In June 2021, Axon, a provider of connected public safety technologies, announced that its next-generation Fleet 3 in-car video system is now shipping to customers. Built from the ground up with ethics in mind, the in-car video system features Axon’s AI-powered ALPR service along with real-time situational awareness through Axon Respond for Devices, fundamentally raising the bar on what agencies should expect from in-car video systems. Axon has partnered with industry leaders Flock Safety, Cradlepoint, and Airgain to make the Fleet 3 solution a reality.
Axon is a conducted electrical weapons development and innovative secured digital evidence management solutions company.
Axon Enterprise Mergers and Acquisitions (M&A) Activities
In August 2021, Axon, a provider of connected public safety technologies, announced it has acquired My90, which collects anonymized community feedback to generate actionable insights to help police agencies improve trust, safety and equity. Kona Shen and Mustafa Abdul-Hamid founded My90 in 2016 to give communities a secure line of feedback to public safety agencies that could foster community trust and understanding. Since 2016, My90 expanded its services to help individual officers deliver anonymous feedback to department leadership. My90 maintains privacy and anonymity when displaying results via interactive dashboards, which are now available on the Axon Network.
Axon Enterprise Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Axon Enterprise applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Axon Enterprise and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Axon Records, Axon Evidence, Axon Commander, Axon Standards, Axon Performance, Redaction Assistant, Axon Auto-Transcribe, MY90 customers.
Axon Enterprise Overview
Ownership: - NASD: AAXN
Number of Employees: 2148
Axon Enterprise Key Enterprise and Cloud Applications
Axon Records, Axon Evidence, Axon Commander, Axon Standards, Axon Performance, Redaction Assistant, Axon Auto-Transcribe, MY90
Axon Enterprise Revenues, $M:
|Type/Year||2020||2021||YoY Growth, %|
|Total Revenues, $M||Subscribe||Subscribe||Subscribe|
|Enterprise Applications Revenues, $M||Subscribe||Subscribe||Subscribe|
|Cloud Applications Revenues, $M||Subscribe||Subscribe||Subscribe|
* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Axon Enterprise Revenue Breakdown By Type, $M:
|Type||License||Prof. Services||Hardware||Support & Maintenance||SaaS||PaaS||IaaS||Other (Non Enterprise Application Revenues)||Total|
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Axon Enterprise Enterprise Applications Revenues By Functional Markets, $M:
Axon Enterprise Enterprise Applications Revenues By Verticals, $M:
Axon Enterprise Revenues By Region, $M
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Axon Enterprise Direct vs Indirect sales
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Axon Enterprise Customers - Breakdown by Geo, Size, Vertical and Product
No. of Axon Enterprise Customers: 17000
No. of Axon Enterprise Enterprise Applications Customers: x
No. of Axon Enterprise Cloud Customers: x
No. of Axon Enterprise Cloud Subscribers: x
Of the approximately 18,000 law enforcement agencies in the US, Axon has a customer relationship with approximately 17,000. Axon has dedicated sales representatives for the 1,200 largest agencies, which account for 70% to 80% of patrol officers. The remaining agencies are served via their telesales team as well as distributors.
Axon Enterprise Market Opportunities, M&A and Geo Expansions
In September 2021, Axon appointed a new SVP of Marketing, Kathryn Smith, to their leadership team. Kathryn joins Axon from Skullcandy, where she led global marketing efforts, developing and implementing their international expansion. Over the past decade, Kathryn has scaled global brands across consumer tech and sporting goods.
Cloud-based digital evidence management system, Axon Evidence, competes with both cloud-based platforms and on-premises based systems designed by third-parties or in-house by an agency's technology staff.
Axon Enterprise Risks and Challenges
The primary competitive factors in this market include a device’s accuracy, effectiveness, safety, cost, ease of use, and exceptional customer experience. Axon is aware of competitors providing competing CEW products primarily in international markets. The development of CEWs, devices, sensors, and software is a complex and time-consuming process. Delays in product development schedules may adversely affect our revenues and cash flows.
Axon Enterprise Ecosystem, Partners, Resellers and SI
Axon's direct sales force and strong customer relationships represent key strategic advantages. The majority of revenues are generated via direct sales, including online stores, although they do leverage distribution partners and third-party resellers.
Axon Enterprise Cloud Infrastructure Insights
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- Axon Enterprise Public Cloud and Infrastructure (IaaS)
- Axon Enterprise Platform (PaaS)
- Axon Enterprise Application Delivery
- Axon Enterprise Private Cloud and Data Centers
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
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