Blackbaud Among Apps Top 500

Blackbaud Strengths, Domain Expertise, and Key Differentiators

Blackbaud is a cloud software company powering social good. Serving the entire social good community; nonprofits, foundations, companies, education institutions, healthcare organizations and individual change agents, Blackbaud connects and empowers organizations to increase their impact through cloud software, services, expertise and data intelligence. The Blackbaud portfolio is tailored to the unique needs of vertical markets, with solutions for fundraising and CRM, marketing, advocacy, peer-to-peer fundraising, corporate social responsibility, school management, ticketing, grantmaking, financial management, payment processing and analytics. Serving the industry for more than three decades, Blackbaud is headquartered in Charleston, South Carolina, and has operations in the United States, Australia, Canada, Costa Rica and the United Kingdom.

Blackbaud Recent Developments

In November 2021, Blackbaud teamed up with marketing technology company Campaign Monitor to integrate its email marketing solution with Blackbaud’s fundraising and donor management software solution, Blackbaud Raiser’s Edge NXT. This integration creates an automated email marketing solution designed for the needs and goals of nonprofits and social good organizations.

In February 2020, Blackbaud introduced its integrated payment solution Blackbaud Merchant Services to the Asia Pacific. Blackbaud Merchant Services is an end-to-end payment processing solution that has already helped social good organisations around the world raise billions of dollars. This launch follows the successful rollout of Blackbaud's fully integrated payment solution as part of its global cloud strategy in both North America and Europe.

Blackbaud Merchant Services offers one transaction rate for American Express, Mastercard and Visa cards issued in Asia Pacific and internationally. The new solution also provides customers in Australia and New Zealand with a streamlined and simplified payment solutions platform, which fully integrates into its leading cloud CRM solutions, including Blackbaud CRM, Blackbaud Raiser's Edge NXT and Blackbaud eTapestry; Blackbaud Checkout, which drives greater digital conversion rates; industry-specific APIs; and integration with leading partner applications including Evergiving. Additionally, the payment functionality includes digital wallets, giving supporters a choice of payment options and making online giving even easier.

Blackbaud Merchant Services supports disbursements in multiple currencies, including Australian, U.S. and Canadian dollars, British pounds sterling and euros. New Zealand dollars will be added in the near future.

Blackbaud Mergers and Acquisitions (M&A) Activities

In January 2019, Blackbaud acquired YourCause, a corporate social responsibility and employee engagement software. YourCause stands out as an innovative, flexible and scalable software provider with a diverse customer portfolio, including Fortune 500 companies and small businesses alike. Eight million people can currently engage with YourCause's solution, which processes more than $245,000 in donations every business hour and has coordinated, tracked and rewarded more than 30 million volunteer hours for its customers.

In May 2018, Blackbaud, acquired Reeher, the industry leader in fundraising performance management for higher education. Reeher drives fundraising effectiveness and increased impact by equipping individual fundraisers and their teams with the tools and insight they need to assess their performance, as well as benchmark it within their own institution and more broadly. Reeher's customized predictive models also help institutions analyze and score the giving behaviors and characteristics of their constituents to identify and target the highest-potential prospects.

Blackbaud Customers in ARTW Customer Database

Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Blackbaud applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Blackbaud and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Blackbaud Raiser’s Edge NXT, customers.

Blackbaud Key Enterprise and Cloud Applications

Blackbaud Raiser’s Edge NXT,

Blackbaud Revenues, $M:

Type/Year	2020	2021	YoY Growth, %
Total Revenues, $M	Subscribe	Subscribe	Subscribe
Enterprise Applications Revenues, $M	Subscribe	Subscribe	Subscribe
Cloud Applications Revenues, $M	Subscribe	Subscribe	Subscribe

* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.

Blackbaud Revenue Breakdown By Type, $M:

Blackbaud Enterprise Applications Revenues By Functional Markets, $M:

Split by Functional Markets	% of Total Revenues	2021 Enterprise Apps Revenues, By Functional Markets, $M
Analytics and BI	Subscribe	Subscribe
Collaboration	Subscribe	Subscribe
Content Management	Subscribe	Subscribe
Customer Relationship Management	Subscribe	Subscribe
eCommerce	Subscribe	Subscribe
Enterprise Performance Management	Subscribe	Subscribe
ERP Financial Management	Subscribe	Subscribe
ERP Services and Operations Management	Subscribe	Subscribe
Human Capital Management	Subscribe	Subscribe
IT Service Management	Subscribe	Subscribe
PLM/Engineering	Subscribe	Subscribe
Project Portfolio Management	Subscribe	Subscribe
Procurement	Subscribe	Subscribe
Sales Performance Management	Subscribe	Subscribe
Supply Chain Management	Subscribe	Subscribe
Treasury and Risk Management	Subscribe	Subscribe
Total	Subscribe	Subscribe

Blackbaud Enterprise Applications Revenues By Verticals, $M:

Split by Verticals	% of Total Revenues	2021 Enterprise Apps Revenues, By Verticals, $M
Aerospace and Defense	Subscribe	Subscribe
Automotive	Subscribe	Subscribe
Banking and Financial Services	Subscribe	Subscribe
Communication	Subscribe	Subscribe
Construction and Real Estate	Subscribe	Subscribe
Consumer Packaged Goods	Subscribe	Subscribe
Distribution	Subscribe	Subscribe
Education	Subscribe	Subscribe
Government	Subscribe	Subscribe
Healthcare	Subscribe	Subscribe
Insurance	Subscribe	Subscribe
Leisure and Hospitality	Subscribe	Subscribe
Life Sciences	Subscribe	Subscribe
Manufacturing	Subscribe	Subscribe
Media	Subscribe	Subscribe
Non Profit	Subscribe	Subscribe
Oil, Gas and Chemicals	Subscribe	Subscribe
Professional Services	Subscribe	Subscribe
Retail	Subscribe	Subscribe
Transportation	Subscribe	Subscribe
Utilities	Subscribe	Subscribe
Total	Subscribe	Subscribe

Blackbaud Revenues By Region, $M

Region	% of Total Revenues	2021 Total Revenues, $M	2021 Enterprise Applications Revenues, $M	2021 Cloud Applications Revenues, $M
Americas	Subscribe	Subscribe	Subscribe	Subscribe
EMEA	Subscribe	Subscribe	Subscribe	Subscribe
APAC	Subscribe	Subscribe	Subscribe	Subscribe
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Blackbaud Direct vs Indirect sales

Region	Direct Sales	Indirect Sales	Total
Type %	Subscribe	Subscribe	Subscribe
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Blackbaud Customers - Breakdown by Geo, Size, Vertical and Product

List of Verified Blackbaud Customers

No. of Blackbaud Customers: 45000

No. of Blackbaud Enterprise Applications Customers: x

No. of Blackbaud Cloud Customers: x

No. of Blackbaud Cloud Subscribers: x

Blackbaud has over 45,000 global customers including nonprofits, foundations, companies, education institutions, healthcare organizations and other social good entities. There are millions of users of Blackbaud's solutions in more than 100 countries.

Among Blackbaud customers are: The University of Warwick, National Fallen Firefighters Foundation, YIVO, Active Minds, Energy Outreach Colorado, Life Rolls On, Prostate Cancer Foundation, AID Atlanta, Plan Canada, YWCA of Calgary, Boy Scouts of America, The Newseum, Spectrum Health, Dragonfly Forest, Inc., and many others.

Blackbaud Market Opportunities, M&A and Geo Expansions

In January 2019, Blackbaud acquired YourCause, which positions Blackbaud as a global leader in corporate social responsibility and employee engagement technology. One-third of Fortune 500 companies trust Blackbaud as their CSR technology partner, and in 2019 alone, YourCause solutions processed over $1 billion dollars in donations and grants which benefited over 170,000 social good organizations. In the year since the acquisition, Blackbaud has fully integrated YourCause's administrative functions into its global centers of excellence and expanded the sales team to fuel what is already a fast-growing business within the company. Its TAM now stands at over $10 billion, and they remain active in the evaluation of opportunities to further expand its addressable market through acquisitions and internal product development.

Blackbaud Risks and Challenges

Despite its outsized presence in the nonprofit vertical, Blackbaud estimates that it has barely scratched the surface. The vertical is made up of millions of nonprofit organizations around the world with as much as $1 trillion of fees that they generate for services they provide. With the acquisition of MyCharity in Ireland, Blackbaud expects considerable growth in the EMEA region.

Blackbaud Ecosystem, Partners, Resellers and SI

Blackbaud updated its Blackbaud Marketplace platform. The Blackbaud Marketplace offers a curated selection of applications that are purpose-built to extend and enhance the impact of Blackbaud solutions. The Blackbaud Marketplace allows partner organizations and a rapidly growing ecosystem of external developers to create new, unique solutions that integrate with existing Blackbaud products. The number of apps listed in the Blackbaud Marketplace has nearly doubled in 2020.

Among its partners are ACME Technologies, ACS Technologies, ActionSprout, ADP, ADVIZOR Solutions, Almabase, Aluminati, Amazon Web Services, AppZocial, Apsona, AvidExchange, bfRed, and many others.

Blackbaud Cloud Infrastructure Insights

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• Blackbaud Public Cloud and Infrastructure (IaaS)
• Blackbaud Platform (PaaS)
• Blackbaud Application Delivery
• Blackbaud Private Cloud and Data Centers

Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.

Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).

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