Bloomberg Among Apps Top 500

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Bloomberg Strengths, Domain Expertise, and Key Differentiators

As a provider of financial data and technology services, Bloomberg has provided clients an integrated and fully streamlined corporate treasury workflow. Buy-side financial institutions and corporate treasury professionals turn to Bloomberg for an array of tools that help them manage portfolio and risk, optimize workflow, enhance compliance, and lower operational risk. This includes multi-asset transparency and valuation, execution tools for FX, FI, money markets and commodities, hedge accounting and post-trade analysis, confirmation, matching, and settlement.

The Terminal also includes FXGO, which has the largest footprint of local banks around the world. The Bloomberg Terminal provides access to all the news, analytics, communications, charts, liquidity, functionalities, and execution services to put knowledge into action across asset classes.

AIM offers an integrated suite of solutions including decision support and portfolio management; pre-trade, post-execution and end-of-day compliance; order management, multi-asset class electronic trading and execution; and post-trade matching, settlement, reconciliation, performance measurement, and data aggregation and reporting.

In May 2018 Bloomberg launched a new price forecasting application for investment professionals powered by artificial intelligence (AI). The “Alpaca Forecast AI Prediction Matrix” is an application (app) that provides short-term market price forecasts for major markets such as USD/JPY, EUR/USD, AUD/JPY, CME Nikkei 225 Futures Index and US 10-year treasury bonds, using Bloomberg’s Market Data Feed (B-PIPE).

Developed jointly with AlpacaJapan, a startup that specializes in AI solutions for financial trading, the app uses a cutting-edge deep learning engine to analyze tick data at a speed and volume beyond the ability of the human eye. AlpacaJapan’s AI technology recognizes patterns in the waves of price movements instantly, making market predictions possible. The Alpaca Forecast AI Prediction Matrix is available on the Bloomberg App Portal, a function on the Bloomberg Terminal that offers subscribers access to a range of specialty applications across asset classes. The Bloomberg App Portal is powered by Bloomberg data and news, with apps developed by software companies, financial institutions, academics, and other third parties.

Analysts and portfolio managers can find apps for data analysis and visualization, news and research, portfolio management, risk analysis, technical analysis, as well as pricing and valuation. Institutional clients can also use the Bloomberg App Portal to deploy proprietary software tools to their own employees and clients.

In April 2018, Bloomberg launched the Bloomberg E-Bond trading and market surveillance system, a new electronic trading system for Mauritian government bonds. Developed by Bloomberg, in collaboration with the Bank of Mauritius and the local market-maker community, as an innovative trading system for fixed income securities, the Bloomberg E-Bond platform provides electronic trading and market surveillance tools for participants in Mauritius’ fixed income market, including primary dealers, investors, and market authorities. The adoption of the Bloomberg E-Bond system follows the launch last year of Bloomberg’s Auction System (BAS) in Mauritius. BAS is part of Bloomberg’s FIT (Fixed Income Trading) offering and allows government agencies and financial institutions to perform their auction tenders with dealers who submit their bids via Bloomberg.

The combination of Bloomberg’s Auction System and the E-Bond Trading Platform provides a full solution for a developing market. Bloomberg Tax Leased Assets is a cloud-based lease accounting software solution that helps companies track and manage all lease asset types, including operating and finance leases, provide complex calculations for right-of-use (ROU) assets and lease liabilities, classify their leases, and generate advanced reports for financial statement presentation and more. Centralizing lease data is one of the most critical and time-consuming compliance activities.

With Bloomberg Tax Leased Assets, clients can support ASC 842 compliance by storing existing and new leases, whether a low value, short term, or long term, and easily centralize and import FASB lease accounting data, and more. The Bloomberg Professional service provides access to all the news, analytics, communications, charts, liquidity, functionalities, and execution services to put knowledge into action across asset classes.

AIM offers an integrated suite of solutions including decision support and portfolio management; pre-trade, post-execution and end-of-day compliance; order management, multi-asset class electronic trading and execution; and post-trade matching, settlement, reconciliation, performance measurement, and data aggregation and reporting.

Bloomberg Trading Solutions Connectivity & Integration (TSCI) delivers open connectivity, technology products, and integration services to create seamless workflows across different systems, minimize operational risk, the lower total cost of ownership, and manage overall enterprise needs.

Bloomberg Recent Developments

In January 2020 Bloomberg Media launched Bloomberg Green, a new multiplatform editorial brand focused on climate change news, analysis, and solutions. Bloomberg Green includes a new website featuring a global, interactive climate data dashboard, a daily email newsletter, a podcast, and a magazine. It will also include integration across digital video, QuickTake by Bloomberg, Bloomberg Television, Bloomberg TV+, Bloomberg Radio, and Bloomberg Live events. Bloomberg Green went live today on BloombergGreen.com and on the Bloomberg Terminal.

Bloomberg delivers solutions across the corporation focusing on Corporate Finance, Treasury, Corporate Development/Strategy, Investor Relations, Risk Management, and Supply Chain. Bloomberg has a full enterprise offering for corporate treasury offering a front to back workflow for hedging and capital markets with integration into TMS systems and ERPs. In the treasury space, Bloomberg has recently developed the Shell Subsidiary Staging Portal and created TMS partnerships with FIS Quantum/Integrity, MCC Soft - Diapson, and Salmon Software.

Bloomberg also enhanced the Commodity Electronic Trading platform, Corporate Cashflow/Earnings at Risk Module, updated the Hedge Accounting Module for both IFRS9 and new FASB Accounting Rules, and improved Regulatory Reporting for FX Trading (DTCC and EMIR) and the Lease Accounting Solutions for Corporates.

In Investor Relations, Bloomberg manages Investor Profiles & Targets, a Contact Relationship Management (CRM) and Holdings Analysis Portal, and provides access to Bloomberg Intelligence – Company & Industry Intelligence.

In Corporate strategy, Bloomberg has recently improved Long-Term Industry Outlooks for Disruptive Technologies & Energy Supply Chain, Bloomberg Community Network Events, a Document & Transcript Analyzer, our Investment Research and Collaboration Tools, and Supply Chain & Credit Risk Analytics. Bloomberg primarily leverages its terminal business to increase wallet share among customers by offering them extensions for treasury and risk management, particularly in the areas of hedge accounting and managing counterparty risks.

In July 2018 Semarang – Universitas Diponegoro (Undip), one of Indonesia’s top universities, and Bloomberg, the global financial information and technology company, opened the first Bloomberg Finance Lab in Indonesia. Universitas Diponegoro joins more than 800 universities worldwide with Bloomberg Terminals or Finance Labs. The new facility in the university’s school of business will have 12 Bloomberg Terminals for business and economics undergraduates and postgraduates.

The Bloomberg Terminal is a software platform that provides real-time and historical data, market-moving news, and analytics to help leading business and financial professionals worldwide make better-informed investment decisions. The service also features execution platforms for every asset class, research, and a global network to communicate securely and reliably. The Bloomberg Finance Lab will help undergraduate and graduate students build the skills needed for a career in finance. Students will also have access to Bloomberg Market Concepts (BMC), an e-learning certification course, and CFAPRO, a database that maps the CFA Institute Candidate Body of Knowledge to over 387 relevant Bloomberg Terminal functions.

Bloomberg Customers in ARTW Customer Database

Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Bloomberg applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Bloomberg and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Bloomberg Terminal, Bloomberg Tax Leased Assets, Bloomberg Trade Order Management Solutions (TOMS), Multi-Asset Risk System (MARS) customers.

Bloomberg Overview

Ownership: - x

Number of Employees: 19500

Functional Markets: Collaboration, Sales Performance Management, Treasury and Risk Management,

Key Verticals: Banking and Financial Services,

Bloomberg Key Enterprise and Cloud Applications

Bloomberg Terminal, Bloomberg Tax Leased Assets, Bloomberg Trade Order Management Solutions (TOMS), Multi-Asset Risk System (MARS)

Bloomberg Revenues, $M:

Type/Year 2018 2019 YoY Growth, %
Total Revenues, $M Subscribe Subscribe Subscribe
Enterprise Applications Revenues, $M Subscribe Subscribe Subscribe
Cloud Applications Revenues, $M Subscribe Subscribe Subscribe

* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.

Bloomberg Revenue Breakdown By Type, $M:

Type License Services Hardware Support & Maintenance SaaS
% of Total Revenues Subscribe Subscribe Subscribe Subscribe Subscribe
Revenues, $M Subscribe Subscribe Subscribe Subscribe Subscribe

Bloomberg Revenues By Region, $M

Region % of Total Revenues 2019 Total Revenues, $M 2019 Enterprise Applications Revenues, $M 2019 Cloud Applications Revenues, $M
Americas Subscribe Subscribe Subscribe Subscribe
EMEA Subscribe Subscribe Subscribe Subscribe
APAC Subscribe Subscribe Subscribe Subscribe
Total Subscribe Subscribe Subscribe Subscribe

Bloomberg Direct vs Indirect sales

Region Direct Sales Indirect Sales Total
Type % Subscribe Subscribe Subscribe
Revenues, $M Subscribe Subscribe Subscribe

Bloomberg Customers - Breakdown by Geo, Size, Vertical and Product

List of Verified Bloomberg Customers


No. of Bloomberg Customers: 325000

No. of Bloomberg Enterprise Applications Customers: 325000

No. of Bloomberg Cloud Customers: 325000

No. of Bloomberg Cloud Subscribers: 325000


Bloomberg has more than 325,000 Bloomberg Terminal customers. Over 90% of the Fortune 500 are Bloomberg customers. Users include corporate finance and treasury groups, buy-side institutions, hedge funds, and proprietary trading desks who conduct cash and risk management activities on a regular basis as part of their trade execution business process.

Bloomberg Market Opportunities, M&A and Geo Expansions

Since the financial crisis, Bloomberg has invested heavily in new technologies with the goal of boosting the value of its Financial Products division, which is responsible for the Bloomberg Terminal business.

Over the past several years, Bloomberg has embarked on aggressive product development in order to make available enhanced services from trading to analytics and from straight-through processing to investment decision support, rendering the use of competing for single-purpose and best-of-breed applications obsolete. The recent addition of a robust hedge accounting tool, confirmation and matching for FX, and money market fund trading have enabled Bloomberg to deepen its relationships with corporate treasury groups.

In October 2018 Harvest Fund and Bloomberg jointly partnered to accelerate the fund manager’s global expansion plans. By relying on Bloomberg’s financial information and technology innovation, Harvest Fund will enhance its investment research capabilities and advance its data-driven asset management business.

Founded in 1999, Harvest Fund is one of China’s first asset management companies, managing CNY950 billion in assets as of year-end 2017. To support the firm’s path of international expansion, Harvest Fund sought to partner with a solution provider that could scale to meet future demands across the investment lifecycle as Harvest Fund grows its global ecosystem. They chose to expand their relationship with Bloomberg, having worked together for more than a decade on portfolio management, risk control, compliance, workflow optimization, and more.

To support its international business development initiatives, Harvest Fund will use Bloomberg’s global real-time and reference data sets, including economics, fund, equity, bond, and corporate fundamentals. Harvest Fund will also employ Bloomberg’s comprehensive suite of multi-asset analytical tools and seamless trading technologies to strengthen its equity and bond investment research capabilities, as well as work with Bloomberg on order management, research management, data integration and distribution, and indices.

Bloomberg Risks and Challenges

Bloomberg Professional service, remains a proprietary technology solution, which is seeing increased competition from an array of financial information, Big Data analytics, Cloud applications as well as social media tools, not to mention its chief rival Thomson Reuters, which for years has been seeking to replace Bloomberg terminal with its own information services.

Its Cloud strategy is also a mixed blessing given its direct connection to customers through its terminal business whereas it continues to enjoy unimpeded access to these users. Some of these financial institutions have invested in the development of messaging and collaboration microservices over private or public Cloud in order to rein in rising costs of maintaining their terminals.

Going forward, a significant portion of Bloomberg’s growth in the TRM space will depend on displacing existing, well-known competitors in the market spaces they have traditionally owned. In addition, Bloomberg has to step up mobile development in order to stay relevant with a new generation of traders and financial professionals who are more comfortable with tools like Twitter for chats and microblogs, functions that are not too different from the chat service on the Bloomberg terminal. Despite the outsize influence of the Bloomberg terminal business, its recent performance has decelerated as a wave of cloud solutions for trading and regulatory solutions have started to erode its entrenched presence among financial institutions.

Bloomberg Ecosystem, Partners, Resellers and SI

In September 2018, Bloomberg, and Saudi Research and Marketing Group (SRMG), the Middle East’s biggest publishing group to launched Bloomberg Al Arabiya, a new multi-platform Arabic-language business and financial news service, Bloomberg and SRMG announced that the news service has been renamed to Bloomberg Asharq. The two companies unveiled the platform’s logo, which incorporates Arabic characters with Bloomberg’s global brand recognition. Bloomberg Asharq will be headquartered in the U.A.E., with the main operation in the Dubai International Financial Centre (DIFC).

In Dubai, the DIFC’s Gate Village 11 development, The Exchange, with views of the iconic Gate, will serve as the main hub for the new platform. Bloomberg Asharq will also have a major presence in Abu Dhabi, Riyadh, and Cairo, with studios in each city, along with extensive presence and coverage in key regional and global capitals. The Bloomberg Asharq team will be managed by SRMG, which also publishes more than 12 publications, including the popular daily Asharq Al-Awsat, Arab News, Aleqtisadiah and many others, with support from Bloomberg’s extensive financial and economic content and market data as well as news from its 2,700 journalists and analysts globally.

Bloomberg Asharq platforms will provide Arabic-speaking audiences around the world with news and analysis on the companies, markets, economies, social and political developments shaping the Middle East. This includes a 24/7 television and radio network and a dedicated digital platform, Bloomberg Businessweek magazine in Arabic and a conference and live events series.

Bloomberg Cloud Infrastructure Insights

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Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.


Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).


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