CDK Global Strengths, Domain Expertise, and Key Differentiators
A spinoff from ADP, CDK covers the automotive dealer market with HR, payroll and workforce management apps in addition to dealer management systems.
CDK Global Recent Developments
In January 2019 CDK Global introduced a comprehensive and enhanced service model – Customer Success – designed to help dealers operate more effectively and build stronger relationships with customers while leveraging data to drive business improvements.
The new customer-centric service model includes the addition of a specialized organization dedicated to dealer success, technology to provide insights for better decision making and expanded service hours.
In addition to the existing CDK global dealer service team, the core of the new model is the deployment of a dedicated team of Customer Success Advocates and Performance Management Team. This entire team is committed to helping dealers optimize the use of their CDK-provided systems to obtain better business results. The charter of these Customer Success Advocates is to proactively work with dealers at every step of the customer relationship, aligning to their business priorities and helping unlock more value for the dealer.
Along with this enhanced customer-centric dealer service model and larger service team, CDK is launching a new Customer Success Dashboard which will link dealer business priorities and performance KPIs to adoption, service, and system usage information.
With proactive and expert help from a dedicated Customer Success Advocate, a dealer can know quickly where to focus efforts and personnel to fully unlock the value of their existing dealer systems to achieve business results. The new expanded service delivery model with Customer Success Advocates and the Customer Success Dashboard will be provided as part of the CDK customer relationship; there will be no added charge for these services.
While it is currently being piloted by several dealers, a full rollout of this enhanced dealer service model will begin in mid-year and continue in a phased approach until all of CDK dealer customers are served by the model.
In May 2017, CDK Global unveiled that they have entered into a definitive agreement to acquire Auto/Mate, a privately held company that provides a suite of DMS (Dealer Management Systems) products and solutions to over 1000 new car dealership sites.
CDK Global Mergers and Acquisitions (M&A) Activities
In September 2018 CDK Global acquired ELEAD1ONE, a leading provider of fully integrated Customer Relationship Management (CRM) software solutions for automotive dealers.
This combination of two industry leaders provides our dealer customers with the best-in-class customer acquisition and retention platform.
ELEAD1ONE’s innovative CRM, service and call center solutions delivered through an integrated service platform complements the focus CDK places on delivering business-essential solutions with an outstanding experience for dealers. The acquisition is expected to be modestly dilutive to earnings in fiscal 2019 and accretive to earnings by fiscal 2020.
CDK will provide additional information about the acquisition along with updated guidance when it reports FY2019 Q1 results.
CDK Global Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying CDK Global applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of CDK Global and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified CDK Dealership, customers.
CDK Global Overview
Ownership: - CDK
Number of Employees: 8500
Key Verticals: Automotive,
CDK Global Key Enterprise and Cloud Applications
CDK Global Revenues, $M:
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* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
CDK Global Revenue Breakdown By Type, $M:
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CDK Global Enterprise Applications Revenues By Functional Markets, $M:
CDK Global Enterprise Applications Revenues By Verticals, $M:
CDK Global Revenues By Region, $M
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CDK Global Direct vs Indirect sales
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CDK Global Customers - Breakdown by Geo, Size, Vertical and Product
No. of CDK Global Customers: 28000
No. of CDK Global Enterprise Applications Customers: 28000
No. of CDK Global Cloud Customers: x
No. of CDK Global Cloud Subscribers: x
CDK Global provide DMS and other integrated technology solutions to over 28,000 Auto, Truck, Motorcycle, Marine, Recreational and Heavy Equipment dealers around the world.
CDK Global Market Opportunities, M&A and Geo Expansions
In April 2018, CDK Global acquired Progressus Media, a specialty provider of mobile advertising solutions for dealerships, agencies, and automotive marketing companies.
The acquisition adds complementary technology and capabilities to the CDK Advertising business, for which the company has recently appointed Jen Cole vice president and general manager. Progressus’ team, technology, and products will accelerate growth in social media channels, as the company’s Social Suite ad tech is integrated into the CDK automotive marketing solution set.
CDK Global Risks and Challenges
CDK's move to the Cloud is a work in progress.
CDK Global Ecosystem, Partners, Resellers and SI
In September 2018 CDK Global has partnered with Nuspire, a state-of-the-science managed network security service provider for some of the largest companies around the world, to provide auto dealerships with a Network Protect solution to help provide ultimate network security at every dealership. A complete security solution, Network Protect provides dealerships with security event visibility that helps meet industry compliance requirements and includes log management, network monitoring, and analysis.
Driven by next-generation SIEM and a highly skilled team of security engineers working around the clock, the Network Protect solution will provide the monitoring and diligence needed for compliance, real security, and peace of mind.
Lyft, a growing ride-share company in the United States, and CDK Global, partnered to provide auto dealers with a state-of-the-art customer transportation solution.
CDK Global Cloud Infrastructure Insights
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Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
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