CDK Global Strengths, Domain Expertise, and Key Differentiators
A spinoff from ADP, CDK covers the automotive dealer market with HR, payroll and workforce management apps in addition to dealer management systems.
CDK Global Recent Developments
In August 2020, CDK launched BDC Pro, a new addition to its Elead ecosystem. BDC Pro provides a standardized 90-day lead nurturing program designed to manage the full cycle of internet leads for automotive dealerships that use Elead as their CRM provider.
In January 2019 CDK Global introduced a comprehensive and enhanced service model Customer Success designed to help dealers operate more effectively and build stronger relationships with customers while leveraging data to drive business improvements. Along with this enhanced customer-centric dealer service model and larger service team, CDK is launching a new Customer Success Dashboard which will link dealer business priorities and performance KPIs to adoption, service, and system usage information.
CDK Global Mergers and Acquisitions (M&A) Activities
In April 2020, CDK Global sold its Digital Marketing Business to Ansira Partners. The CDK Digital Marketing Business has been rebranded as Sincro, a subsidiary of Ansira. The sale covers all Digital Marketing Business assets, including all advertising and website solutions.
In September 2018 CDK Global acquired ELEAD1ONE, a leading provider of fully integrated Customer Relationship Management (CRM) software solutions for automotive dealers. This combination of two industry leaders provides dealer customers with the best-in-class customer acquisition and retention platform.
CDK Global Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying CDK Global applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of CDK Global and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified CDK Dealership Management System customers.
CDK Global Overview
Ownership: - CDK
Number of Employees: 9000
Functional Markets: Customer Relationship Management, eCommerce, ERP Financial Management, ERP Services and Operations Management, Human Capital Management, Procurement, Sales Performance Management, Supply Chain Management,
Key Verticals: Automotive,
CDK Global Key Enterprise and Cloud Applications
CDK Dealership Management System
CDK Global Revenues, $M:
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* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
CDK Global Revenue Breakdown By Type, $M:
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CDK Global Enterprise Applications Revenues By Functional Markets, $M:
CDK Global Enterprise Applications Revenues By Verticals, $M:
CDK Global Revenues By Region, $M
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CDK Global Direct vs Indirect sales
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CDK Global Customers - Breakdown by Geo, Size, Vertical and Product
No. of CDK Global Customers: 28000
No. of CDK Global Enterprise Applications Customers: 28000
No. of CDK Global Cloud Customers: x
No. of CDK Global Cloud Subscribers: x
CDK Global provide DMS and other integrated technology solutions to over 28,000 Auto, Truck, Motorcycle, Marine, Recreational and Heavy Equipment dealers around the world. The CDK Global Dealership Management System was installed on nearly 15,000 sites.
CDK Global Market Opportunities, M&A and Geo Expansions
In February 2020, CDK Global started a new collaboration with Microsoft to drive dealer and developer-led innovation in the automotive retail industry. Powered by the open and agnostic Fortellis Automotive Commerce Exchange platform integrated with the Microsoft Power Platform, the collaboration will focus on creating capabilities dealers and developers can use to build differentiating solutions and enhance integration within existing dealership systems.
CDK Global Risks and Challenges
CDK's performance is expected to be uneven at best because of dealer closures and bankruptcies through much of 2020. That will be offset by choppy recovery efforts under way at some of its larger customers that are now more intent than ever to adopt digital car-buying experience for the general public still fearful of alternatives like public transportation.
Considering the growing popularity of electric vehicles especially from upstarts to highflyers like Tesla, CDK's long-term outlook is mixed as it relies heavily on dealer management systems, something that electric vehicle makers are aiming to do without because of their direct-to-consumer selling approach.
CDK Global Ecosystem, Partners, Resellers and SI
In May 2020, CDK Global partnered with Tethr It Now to offer heavy equipment dealers access to virtual and instant customer support.
In February 2020, CDG Global launched the new CDK Drive Repair Order application programming interface (API) on the Fortellis Automotive Commerce Exchange platform. The innovative Repair Order API connects across multiple third-party service vendors and leverages the capabilities of the CDK Drive dealership management system (DMS) so that dealers can safely and securely open and edit service repair orders within the DMS.
The CDK Partner Program now numbers more than 500 partner companies and 840 unique applications auto dealers can use to run their businesses. As part of the CDK ecosystem, the CDK Partner Program provides data and workflow integration to a wide range of third parties, OEMs and dealers.
CDK Global Cloud Infrastructure Insights
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Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
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