CDK Global Strengths, Domain Expertise, and Key Differentiators
With over 40 years of experience, CDK Global is a worldwide provider of automotive dealership solutions for auto dealers, including retailing, CRM, financing, parts and service, IT infrastructure, and dealership operations. Combined with data-driven intelligence, these solutions help automate and integrate important workflows across the dealership.
A spinoff from ADP, CDK covers the automotive dealer market with HR, payroll, and workforce management apps in addition to dealer management systems.
CDK Global Recent Developments
In August 2021, CDK Global, a worldwide retail automotive technology company, introduced CDK ServiceView, a video and communications tool powered by TruVideo for dealership service departments using CDK Service and Elead Service. It is designed to empower service technicians to record and send videos of vehicle inspections and communicate directly with customers regarding recommended maintenance and repairs on their vehicles.
In June 2021, CDK Global, a worldwide retail automotive technology company, launched CDK OnePay, a dealership-wide payment solution fueled by Global Payments, a leading worldwide provider of payment technology and software solutions. It is designed to help dealers create a frictionless customer experience with end-to-end seamless payment technologies and expanded payment options.
In March 2021, CDK Global Heavy Equipment, a worldwide provider of integrated information technology solutions to the heavy equipment retail industry, announced it will offer the Elead customer relationship management (CRM) solution to heavy equipment dealers with the ability to integrate it into the CDK IntelliDealer dealer management system (DMS). The integration provides agriculture and construction equipment dealers the industry’s first fully-integrated CRM solution within their existing DMS workflow, which will help strengthen customer relationships and deliver personalized experiences.
In August 2020, CDK launched BDC Pro, a new addition to its Elead ecosystem. BDC Pro provides a standardized 90-day lead nurturing program designed to manage the full cycle of internet leads for automotive dealerships that use Elead as their CRM provider.
In January 2019 CDK Global introduced a comprehensive and enhanced service model Customer Success designed to help dealers operate more effectively and build stronger relationships with customers while leveraging data to drive business improvements. Along with this enhanced customer-centric dealer service model and larger service team, CDK is launching a new Customer Success Dashboard which will link dealer business priorities and performance KPIs to adoption, service, and system usage information.
CDK Global Mergers and Acquisitions (M&A) Activities
In April 2022, CDK Global was acquired by Brookfield Business Partners, together with institutional partners (collectively “Brookfield”), for a total enterprise value of $8.3 billion.
In September 2021, CDK Global, a worldwide automotive retail technology company, has entered into a definitive agreement to acquire Salty Dot, Inc. (“Salty”), a convenient, mobile-first solution that helps consumers secure the insurance they need for their vehicle seamlessly without leaving the car-buying experience.
In June 2021, CDK Global, a worldwide retail automotive technology company, completed the acquisition of Palo Alto, Calif.-based Roadster, Inc. (“Roadster”), a digital sales platform that modernizes the way consumers buy vehicles and the process in which dealers sell them. The integration of Roadster assets and capabilities positions CDK to bring the first fully integrated, end-to-end retail solution to the automotive market and deliver on the promise of Modern Retailing.
In March 2021, Francisco Partners completed its acquisition of CDK Global International, a former division of CDK Global for $1.45 billion. CDK Global International has now been established as an independent business named Keyloop. The acquisition by FP, a global investment firm that specializes in technology businesses, represents its conviction that Keyloop is uniquely positioned to help those involved in the automotive sector, both dealers and OEMs, respond to major changes over the coming decade as they transform the automotive retail experience.
In February 2021, CDK Global, a worldwide retail automotive technology company, completed the acquisition of Austin-based Square Root. Founded in 2006, Square Root is the creator of CoEFFICIENT, which helps automotive original equipment manufacturer (OEM) field managers understand and act on unique data patterns and opportunities for retailers in their markets.
In April 2020, CDK Global sold its Digital Marketing Business to Ansira Partners. The CDK Digital Marketing Business has been rebranded as Sincro, a subsidiary of Ansira. The sale covers all Digital Marketing Business assets, including all advertising and website solutions.
In September 2018 CDK Global acquired ELEAD1ONE, a leading provider of fully integrated Customer Relationship Management (CRM) software solutions for automotive dealers. This combination of two industry leaders provides dealer customers with the best-in-class customer acquisition and retention platform.
CDK Global Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying CDK Global applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of CDK Global and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified CDK Drive, CDK Drive Flex, CDK Desking, Elead CRM, CDK New Lot Intelligence, CDK Connected Lot, CDK Credit, CDK Service customers.
CDK Global Overview
Ownership: - Nasdaq: CDK
Number of Employees: 6500
Functional Markets: Analytics and BI, Collaboration, Content Management, CRM, eCommerce, ERP Financial, ERP Services and Operations Management, HCM, PPM, Procurement, SPM, SCM,
Key Verticals: Automotive,
CDK Global Key Enterprise and Cloud Applications
CDK Drive, CDK Drive Flex, CDK Desking, Elead CRM, CDK New Lot Intelligence, CDK Connected Lot, CDK Credit, CDK Service
CDK Global Revenues, $M:
| Type/Year | 2020 | 2021 | YoY Growth, % |
|---|---|---|---|
| Total Revenues, $M | Subscribe | Subscribe | Subscribe |
| Enterprise Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
| Cloud Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
CDK Global Revenue Breakdown By Type, $M:
| Type | License | Prof. Services | Hardware | Support & Maintenance | SaaS | PaaS | IaaS | Other (Non Enterprise Application Revenues) | Total |
|---|---|---|---|---|---|---|---|---|---|
| % of Total Revenues | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | 100% |
| Revenues, $M | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe |
CDK Global Enterprise Applications Revenues By Functional Markets, $M:
CDK Global Enterprise Applications Revenues By Verticals, $M:
CDK Global Revenues By Region, $M
| Region | % of Total Revenues | 2021 Total Revenues, $M | 2021 Enterprise Applications Revenues, $M | 2021 Cloud Applications Revenues, $M |
|---|---|---|---|---|
| Americas | Subscribe | Subscribe | Subscribe | Subscribe |
| EMEA | Subscribe | Subscribe | Subscribe | Subscribe |
| APAC | Subscribe | Subscribe | Subscribe | Subscribe |
| Total | Subscribe | Subscribe | Subscribe | Subscribe |
CDK Global Direct vs Indirect sales
| Region | Direct Sales | Indirect Sales | Total |
|---|---|---|---|
| Type % | Subscribe | Subscribe | Subscribe |
| Revenues, $M | Subscribe | Subscribe | Subscribe |
CDK Global Customers - Breakdown by Geo, Size, Vertical and Product
List of Verified CDK Global Customers
No. of CDK Global Customers: 30000
No. of CDK Global Enterprise Applications Customers: 30000
No. of CDK Global Cloud Customers: x
No. of CDK Global Cloud Subscribers: x
CDK Global provide DMS and other integrated technology solutions to over 30,000 Auto, Truck, Motorcycle, Marine, Recreational and Heavy Equipment dealers around the world. The CDK Global Dealership Management System was installed on nearly 15,000 sites.
CDK Global Market Opportunities, M&A and Geo Expansions
In December 2020, CDK Global, a worldwide retail automotive technology company, announced Eric Guerin will join the Company as executive vice president and chief financial officer (CFO) on January 18. The appointment of Guerin enabled Joe Tautges to complete his transition to the role of chief operating officer (COO). In his role, Guerin is responsible for driving the Company’s financial strategy, growth opportunities, and performance to ensure they are pursued efficiently, profitably, and with minimal risks.
In December 2020, CDK Global, a worldwide retail automotive technology company, announced that David Hahn has joined the company as chief information security officer (CISO). He also became a member of the executive leadership team. In his role, Hahn is responsible for developing a global strategy and executing the roadmap for managing technology risk and information security across the company’s IT, product engineering, and research and development departments.
In November 2020, CDK Global, a worldwide retail automotive technology company, announced that Kirsten Garen has joined the company as chief information officer (CIO). She also became a member of the executive leadership team. In her role, Garen is responsible for executing the IT strategy to drive innovation and operational excellence in support of the customers, partners, and employees of CDK Global.
In February 2020, CDK Global started a new collaboration with Microsoft to drive dealer and developer-led innovation in the automotive retail industry. Powered by the open and agnostic Fortellis Automotive Commerce Exchange platform integrated with the Microsoft Power Platform, the collaboration will focus on creating capabilities dealers and developers can use to build differentiating solutions and enhance integration within existing dealership systems.
CDK Global Risks and Challenges
In March 2021, Francisco Partners completed its acquisition of CDK Global International, a former division of CDK Global for $1.45 billion. CDK Global International has now been established as an independent business named Keyloop. The acquisition by FP, a global investment firm that specializes in technology businesses, represents its conviction that Keyloop is uniquely positioned to help those involved in the automotive sector, both dealers and OEMs, respond to major changes over the coming decade as they transform the automotive retail experience.
Recent changes in top leadership roles, such as CFO, COO, CIO, and CISO, within CDK Global, might lead to changes in the company's strategy and goals.
CDK's performance is expected to be uneven at best because of dealer closures and bankruptcies through much of 2020. That will be offset by choppy recovery efforts under way at some of its larger customers that are now more intent than ever to adopt digital car-buying experience for the general public still fearful of alternatives like public transportation.
Considering the growing popularity of electric vehicles especially from upstarts to highflyers like Tesla, CDK's long-term outlook is mixed as it relies heavily on dealer management systems, something that electric vehicle makers are aiming to do without because of their direct-to-consumer selling approach.
CDK Global Ecosystem, Partners, Resellers and SI
In May 2020, CDK Global partnered with Tethr It Now to offer heavy equipment dealers access to virtual and instant customer support.
In February 2020, CDG Global launched the new CDK Drive Repair Order application programming interface (API) on the Fortellis Automotive Commerce Exchange platform. The innovative Repair Order API connects across multiple third-party service vendors and leverages the capabilities of the CDK Drive dealership management system (DMS) so that dealers can safely and securely open and edit service repair orders within the DMS.
The CDK Partner Program now numbers more than 500 partner companies and 800 unique applications auto dealers can use to run their businesses. As part of the CDK ecosystem, the CDK Partner Program provides data and workflow integration to a wide range of third parties, OEMs and dealers.
CDK Global Cloud Infrastructure Insights
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- CDK Global Public Cloud and Infrastructure (IaaS)
- CDK Global Platform (PaaS)
- CDK Global Application Delivery
- CDK Global Private Cloud and Data Centers
Research Methodology
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
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