Cisco Systems Among Cloud Top 500

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Cisco Systems Strengths, Domain Expertise, and Key Differentiators

Cisco designs and sells a broad range of technologies that have been powering the Internet since 1984. Across networking, security, collaboration, applications, and the cloud, Cisco is integrating intent-based technologies to help customers manage more users, devices and things connecting to their networks, enabling the company to provide customers with a highly secure, intelligent platform for their digital business. Cisco’s Collaboration Cloud portfolio includes WebEx for cloud-based collaboration as well as other applications for customer service and support. The products are available as a cloud/hosted service from Cisco or its partners and service providers.

Cisco Systems Recent Developments

In May 2018, Cisco Systems agreed to buy an AI-driven business intelligence startup Accompany for $270 million. The firm offers an AI-driven relationship intelligence platform for finding new prospects, navigating the selling process, and strengthening relationships.

Cisco announced innovative solutions that will help customers embrace a new age of wireless connectivity. Wi-Fi 6 (also known as 802.11ax), the new standard for Wi-Fi networks, is redefining what’s possible for businesses — powering a new era of immersive wireless experiences and the connecting of billions of things. Cisco is also extending the industry’s most extensive campus networking portfolio by delivering a campus core switch purpose-built for cloud-scale networking. By coupling powerful automation and analytics software with a complete array of next-generation switches, access points, and controllers for the campus, Cisco enables the industry’s only end-to-end, wireless-first architecture. Cisco is rolling out several products and partnerships so that businesses can deliver a genuinely unplugged and uninterrupted experience.

Cisco Systems Mergers and Acquisitions (M&A) Activities

In the last two years, Cisco picked up CloudCherry for Customer Experience Management, Voicea for meeting transcription, July Systems for engagement. In October 2017, Cisco Systems acquired Broadsoft for $1,9 Billion to further entrench itself in the cloud communication and collaboration area. In January 2017, Cisco acquired AppDynamics, a company that monitors application performance, for $3,7 billion. The acquisition came just one day before AppDynamics was set to IPO. In 2016, Cisco acquired several companies. Among them are Springpath, the startup whose technology is used in Cisco's HyperFlex Systems, CloudLock, a privately held cloud security company founded in 2011 by three Israeli military veterans, for $293 million, CloudLock, a privately held cloud security company founded in 2011 by three Israeli military veterans, for $293 million.

In August 2020, Cisco completed the acquisition of ThousandEyes. ThousandEyes’ internet and cloud intelligence platform expands visibility and insights into the digital delivery of applications and services over the internet and the cloud. ThousandEyes enables organizations to visualize any network as if it was their own, quickly surface actionable insights, and collaborate and solve problems with service providers. Cisco’s strength in network and application performance, combined with visibility into the internet enabled by ThousandEyes, now allows customers to have an end-to-end view into the digital delivery of applications and services over the internet. This combination enables customers to pinpoint deficiencies and improve network and application performance across enterprise and cloud networks. Cisco will incorporate ThousandEyes capabilities across Cisco’s core Enterprise Networking and Cloud, and AppDynamics portfolios.

Cisco Systems Customers in ARTW Customer Database

Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Cisco Systems applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Cisco Systems and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Cisco Infinite Video Platform, Cisco Spark, Cisco WebEx, Energy Management Suite, Metacloud, customers.

Cisco Systems Key Enterprise and Cloud Applications

Cisco Infinite Video Platform, Cisco Spark, Cisco WebEx, Energy Management Suite, Metacloud,

Cisco Systems Revenues, $M:

Type/Year20182019YoY Growth, %
Total Revenues, $M Subscribe Subscribe Subscribe
Enterprise Applications Revenues, $M Subscribe Subscribe Subscribe
Cloud Applications Revenues, $M Subscribe Subscribe Subscribe

* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.

Cisco Systems Revenue Breakdown By Type, $M:

TypeLicenseServicesHardwareSupport & MaintenanceSaaS
% of Total Revenues Subscribe Subscribe Subscribe Subscribe Subscribe
Revenues, $M Subscribe Subscribe Subscribe Subscribe Subscribe

Cisco Systems Revenues By Region, $M

Region% of Total Revenues2019 Total Revenues, $M2019 Enterprise Applications Revenues, $M2019 Cloud Applications Revenues, $M
Americas Subscribe Subscribe Subscribe Subscribe
EMEA Subscribe Subscribe Subscribe Subscribe
APAC Subscribe Subscribe Subscribe Subscribe
Total Subscribe Subscribe Subscribe Subscribe

Cisco Systems Direct vs Indirect sales

RegionDirect SalesIndirect SalesTotal
Type % Subscribe Subscribe Subscribe
Revenues, $M Subscribe Subscribe Subscribe

Cisco Systems Customers - Breakdown by Geo, Size, Vertical and Product

List of Verified Cisco Systems Customers


No. of Cisco Systems Customers: 1000000

No. of Cisco Systems Enterprise Applications Customers: x

No. of Cisco Systems Cloud Customers: x

No. of Cisco Systems Cloud Subscribers: x


Cisco customers include Kohn Pedersen Fox, TalktoCanada.com, World Vision International, Powerwave Technologies, University of Notre Dame, Grote Industries, Issues Central, Seagate Technolgy, Heidelberger, World Wildlife Fund, and others.

Cisco Systems Market Opportunities, M&A and Geo Expansions

Cisco acquired CloudCherry, a Customer Experience Management (CEM) company that provides predictive analytics, rich customer journey mapping, and sophisticated survey capabilities. Together, Cisco and CloudCherry will help companies transform their contact centers from delivering reactive care to providing predictive support and move from isolated customer interactions to cohesive, engaging experiences for improved business outcomes.

In May 2020, Cisco and Brazil’s Ministry of Science, Technology, Innovations, and Communications (MCTIC) signed a Memorandum of Understanding (MoU) that outlines a program and investment that will boost skills development and digital transformation in Brazil. Participating in the virtual event were Brazil’s Minister Marcos Pontes, Executive Secretary Julio Semeghini, Secretary of Entrepreneurship and Innovation, Paulo Alvim, and Secretary of Telecommunications Vitor Menezes, joined by Cisco Global Innovation Officer Guy Diedrich, Cisco Senior Vice President and Brazil Country Sponsor John Kern, Cisco President Latin America & SVP in the Americas Jordi Botifoll, and Cisco Brazil Country Manager Laercio Albuquerque.

Cisco Systems Risks and Challenges

The pandemic has sparked a rush toward video conferencing and CIsco's Webex has been trying to keep up with the immense popularity of Zoom in a market that should have been the unquestionable domain of Cisco. Now Cisco, which went after the high-end video conferencing market with its TelePresence systems and lost it way, is confronted with a host of Cloud-based, ubiquitous and free offerings from Google Meet to 8x8. Then there is the threat of Zoom, which rivals Cisco's market cap despite its tender age of not more than 10 years old.

Cisco Systems Ecosystem, Partners, Resellers and SI

With over 10,000 partnerships in over 65 countries, the Cisco Academy program operates in many exotic locations. Cisco relies on direct and channel sales for its collaboration products. Its channel partners include systems integrators, service providers, other resellers, and distributors. Among Cisco partners are Vocus Communications, CompuCom Systems, Inc., CDW, Accenture, Adapt, AT&T, IBM, ABS Technology, Acuative, Acuntia, Adara Technologies Inc., Absolut Info Systems, Alestra, Almaviva, AMC Technology, Anittel, ANS, AOS, Atlantic Digital, Black Box, BT, Bynet, CableCom, and many others.

In June 2020, Telenor and Cisco signed the third iteration of the Joint Purpose Agreement between the companies, outlining areas where they will strengthen focus together including security, 5G, Open vRAN, B2B expansion, distributed cloud and furthering Telenor Group’s digital transformation to support its flexible working hours approach. The companies are continuing the exploration of new 5G architectures and have started an Open vRAN trial at Telenor headquarters in Norway to further investigate using a virtualized, open infrastructure to improve cost efficiency for service rollouts.

Cisco Systems Cloud Infrastructure Insights

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Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.


Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).


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