Cision Strengths, Domain Expertise, and Key Differentiators
Cision is a provider of earned media management software and insights to public relations and marketing communications professionals. Cision's software allows modern communicators to target key influencers, distribute strategic content, track and measure meaningful impact through text and images. Cision's goal is to help its customers be more innovative with images and multimedia-rich stories.
Cision Recent Developments
In October 2020, Cision launched Cision Connect – a brand new relationship management solution for PR and communications professionals. With Cision Connect, users can now tap into a network of over 1.1 billion social influencers, journalists, media outlets and opportunities all in one place. Cision Connect is built on the foundation of Cision’s media and influencer database to help communicators effectively target, pitch and build stronger relationships with the media.
In May 2020, Cision launched Article-Level Data, allowing communicators to further understand how audiences consume earned media. The new features allow granular reporting of true-reach at an individual article-level, enabling communicators to better identify journalists and publications, craft more relevant stories, conduct market research, and measure their efforts using the same performance benchmarks as owned and paid media.
In June 2018, Cision unveiled a new Social Influencer Discovery module for Cision Communications Cloud that enables comms pros to identify and develop relationships with social media influencers to gain earned media coverage on social channels. This feature makes Cision the first in the industry to offer a fully integrated comms platform that completely aligns both traditional media and dynamic social influencer capabilities.
Cision Mergers and Acquisitions (M&A) Activities
In June 2021, Cision announced that it is closing on its acquisition of digital consumer intelligence company Brandwatch today. The deal pairs Cision's long-time leadership in media intelligence with Brandwatch's AI and machine learning technology and deep social listening. Today is also marked by the launch of a new embedded Brandwatch app on Cision's platforms and enhanced social media analysis across its offerings.
In January 2020, Cision Ltd was acquired by an affiliate of Platinum Equity in an all cash transaction valued at approximately $2.7 billion. As of January 31, 2020, Cision is a privately held company.
In January 2019, Cision has acquired Digital PR platform provider TrendKite. Based in Austin, Texas, TrendKite harnesses artificial intelligence and analytics to help brands understand the effect communications programs have on corporate reputation, website traffic, and business outcomes. TrendKite is led by CEO Erik Huddleston, an industry veteran with a stellar track record solving CMOs' most challenging problems through innovative technology.
The following month in 2019 Cision has acquired Falcon.io, a leading social media company with offices in New York, Copenhagen, Sofia, Berlin, Melbourne, and Budapest. Falcon.io provides brands with insights into their global content strategy and the management of comprehensive social media marketing programs through publishing, engagement, listening, advertising and measurement.
Cision Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Cision applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Cision and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Cision Communication Cloud, Cision Government Relations & PAC Software, Cision PR Software, Help A Reporter, PRWeb, customers.
Cision Overview
Ownership: - Platinum Equity
Number of Employees: 4800
Functional Markets: Collaboration, Content Management, CRM, ERP Services and Operations Management,
Key Verticals: Automotive, Banking and Financial Services, Communication, Construction, Real Estate, Consumer Packaged Goods, Distribution, Healthcare, Life Insurance, P&C Insurance, Specialty Insurance, Leisure and Recreation, Hospitality, Life Sciences, Manufacturing, Media, Special Cause Nonprofit, Oil and Gas, Chemicals, Professional Services, Retail, Transportation, Utilities,
Cision Key Enterprise and Cloud Applications
Cision Communication Cloud, Cision Government Relations & PAC Software, Cision PR Software, Help A Reporter, PRWeb,
Cision Revenues, $M:
| Type/Year | 2020 | 2021 | YoY Growth, % |
|---|---|---|---|
| Total Revenues, $M | Subscribe | Subscribe | Subscribe |
| Enterprise Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
| Cloud Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Cision Revenue Breakdown By Type, $M:
| Type | License | Prof. Services | Hardware | Support & Maintenance | SaaS | PaaS | IaaS | Other (Non Enterprise Application Revenues) | Total |
|---|---|---|---|---|---|---|---|---|---|
| % of Total Revenues | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | 100% |
| Revenues, $M | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe |
Cision Enterprise Applications Revenues By Functional Markets, $M:
Cision Enterprise Applications Revenues By Verticals, $M:
Cision Revenues By Region, $M
| Region | % of Total Revenues | 2021 Total Revenues, $M | 2021 Enterprise Applications Revenues, $M | 2021 Cloud Applications Revenues, $M |
|---|---|---|---|---|
| Americas | Subscribe | Subscribe | Subscribe | Subscribe |
| EMEA | Subscribe | Subscribe | Subscribe | Subscribe |
| APAC | Subscribe | Subscribe | Subscribe | Subscribe |
| Total | Subscribe | Subscribe | Subscribe | Subscribe |
Cision Direct vs Indirect sales
| Region | Direct Sales | Indirect Sales | Total |
|---|---|---|---|
| Type % | Subscribe | Subscribe | Subscribe |
| Revenues, $M | Subscribe | Subscribe | Subscribe |
Cision Customers - Breakdown by Geo, Size, Vertical and Product
List of Verified Cision Customers
No. of Cision Customers: 100000
No. of Cision Enterprise Applications Customers: x
No. of Cision Cloud Customers: x
No. of Cision Cloud Subscribers: x
Over the past hundred years, Cision has helped more than 100,000 customers worldwide get their stories out. Among its clients are Allianz of America Corp., American Medical Association, Guinness World Records, DeVry Education Group, Kohl's, Kellogg's and Sony.
Vocus has nearly 17,000 subscription customers in different industries including financial and insurance, technology, healthcare and pharmaceutical and retail and consumer products, as well as government agencies, not-for-profit organizations and educational institutions. Among its customers are Pedersen Worldwide, Diamond Nexus, DuPont Company, Oneida Ltd., Menus That Talk, Cincomf, National Crime Prevention Council, California Wine Clu, Telluride, The National Human Genome Research Institute, Paint the Moon Photography, Flottman Company, ExpertBail, POS Supply Solutions, Humane Society of the United States, Purple Communications, Vedante, Washingtonian Magazine, Miracle Method, Kids Help Phone, Convoy of Hope, Beacon Hotel, Terri Lee, Los Angeles County, Bankers Toolbox, Convergent Wealth Advisors, Creative Outlook on Life, Diamond Nexus, Euronews, Karl Strauss Brewing, Network Automation, Standard Aero, The Children's Hospital of Philadelphia, The United Way Worldwide, Universities Space Research Association, Vinci, Vitesse Consulting and Washington Nationals, Ann Inc., Avaya, Centegra Health Systems, Comscore, Datex, Cosmopolit Home, J.Rene, Hyatt Regency Paris Etoile, Lehigh University, Nexcom, Organic Valley, Resource One Credit Union, Thompson Creek Windows, Troon Golf, Adeptia, Dish Network, Dole Packaged Foods, Eurotalk, GoDaddy, Investor's Business Daily, Kunzler, Lululemon Athletica, Mila Publishing, National Cancer Institute, SimplifyMD, US Environmental Protection Agency, University of Maryland and Valeo.
Cision Market Opportunities, M&A and Geo Expansions
Cision expanded its current product offering, making available global print content from more than 100 countries to the 7 million+ sources it currently monitors in the Next Generation Communications Cloud. Cision customers are now able to get print clips from regions across the world including Europe, Africa, Latin and Central America, Caribbean, Asia, and Middle East. Learn more about global print content and Cision media monitoring here.
In July 2018, Cision acquired the technical assets of Berlin-based ShareIQ. The ShareIQ platform is based on patent-pending technology that discovers, analyzes and indexes original pieces of visual content, as well as shared and republished copies of specific images.
With the addition of ShareIQ technology to the Cision Communications Cloud, Cision becomes the first earned media platform in the industry to monitor, analyze and attribute value to both text and visual content. In December 2017, Cision acquired PRIME Research, a leading global provider of media measurement and analysis services. By adding PRIME to its portfolio, Cision will expand its comprehensive data-driven offerings that help communications professionals identify influencers, craft meaningful campaigns, and attribute business value to those efforts.
Also In the same month, Cision acquired CEDROM-SNi, a Montre al-based firm specializing in digital media monitoring solutions. The acquisition allows CEDROM customers to benefit immediately from Cision's complementary product offerings, including the Cision Communications Cloud and the CNW news distribution network. The acquisition will also provide Cision's existing global customer base with enhanced access to thousands of sources of media content from print, radio, television, web and social media, helping them better understand and quantify the impact of their communications and media coverage in both Canada and France.
Cision Risks and Challenges
After the acquisition of Cision in January, and going private, the company made four key leadership changes. Prasant Gondipalli is now serving as Chief Financial Officer, Cision veteran Nicole Guillot has been promoted to Chief Operating Officer, Maggie Lower has filled the position of Chief Marketing Officer, and Liam Power has also joined Cision as Head of Distribution, a new leadership position created for Cision's global distribution business.
It seems the company is changing it's old ways, and time will tell if it goes in a positive direction.
Cision Ecosystem, Partners, Resellers and SI
Cision mainly partners with media companies, and the two help each other reach media and consumers by distributing the latest news releases, videos, infographics and other multimedia content.
Cision Cloud Infrastructure Insights
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- Cision Public Cloud and Infrastructure (IaaS)
- Cision Platform (PaaS)
- Cision Application Delivery
- Cision Private Cloud and Data Centers
Research Methodology
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
For additional information on our methodologies, here's the link:
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