Cision Among Apps Top 500

130 E Randolph St. 7th Floor

Chicago, IL, 60601, USA

+1 312-922-2400


Cision Recent Developments

Acquired PR Newswire in 2015

Cision Overview

Ownership: Private - x

Employees: 2000

Functional Market: ERP Services and Operations Management,

Key Verticals: Media, ,

Cision Key Enterprise & Cloud Applications

Cision Communication Cloud, Cision Government Relations & PAC Software, Cision PR Software, Help A Reporter, PRWeb,

SCORES Analysis

Cision Strengths

In 2014, private equity firm GTCR Canyon Holdings merged Cision and Vocus into a single entity under the brand Cision, creating one of the largest Cloud applications vendors for PR agencies and marketing professionals.

PR and marketing professionals use Cision’s products to help manage all aspects of their campaigns in a single platform – from identifying key media and influencers to connecting with audiences; monitoring traditional and social media; and analyzing outcomes. Journalists, bloggers, and other influencers use Cision’s tools to research story ideas, track trends, and maintain their public profiles.

Cision also provides a full suite of tools to help organizations to create, amplify and analyze their branded content.

Cision offers its customers access to a database with over 1.6 million media contacts, editorial opportunities including journalists, bloggers, freelancers and social influencers in more than 200 countries. Vocus specializes in cloud marketing automation applications for a variety of companies and public sector organizations.

Vocus focuses on delivering role-based products for those holding marketing, public relations and government relations positions. In 2013 Cision announced a strategy update and new financial targets.

The heart of the strategy is the continued transformation of Cision to a cloud–based PR software subscription business.

Its future will be based on the outcome of a bidding war between its rival Meltwater and a group of institutional investors including private equity firm GTCR.

Subscribe to read more about Cision

  • Key differentiators
  • Domain Expertise
  • Product portfolio
  • Solution scope

Cision Revenues, $M:

Type/Year 2015 2016 YoY Growth, %
Total Revenues, $M Subscribe Subscribe Subscribe
Enterprise Applications Revenues, $M Subscribe Subscribe Subscribe
Cloud Applications Revenues, $M Subscribe Subscribe Subscribe

* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.

Cision Revenue Breakdown By Type, $M:

Type License Services Hardware Support & Maintenance SaaS
% of Total Revenues Subscribe Subscribe Subscribe Subscribe Subscribe
Revenues, $M Subscribe Subscribe Subscribe Subscribe Subscribe

Cision Revenues By Region, $M

Region % of Total Revenues 2016 Total Revenues, $M 2016 Enterprise Applications Revenues, $M 2016 Cloud Applications Revenues, $M
Americas Subscribe Subscribe Subscribe Subscribe
EMEA Subscribe Subscribe Subscribe Subscribe
APAC Subscribe Subscribe Subscribe Subscribe
Total Subscribe Subscribe Subscribe Subscribe

Cision Direct vs Indirect sales

Region Direct Sales Indirect Sales Total
Type % Subscribe Subscribe Subscribe
Revenues, $M Subscribe Subscribe Subscribe

Cision Customers

No. of Customers: Subscribe

No. of Enterprise Applications Customers: Subscribe

No. of Cloud Customers: Subscribe

No. of Cloud Subscribers: Subscribe

Don't Miss our Customer Database

Subscribe to read more about Cision

  • Reference wins across regions
  • Customer Size segments
  • Customer wins momentum

Cision Opportunities

Subscribe to read more about Cision

  • Market Opportunities at the vertical and subvertical levels
  • Mergers and Acquisitions (M&A), Funding
  • Geo Expansions

Cision Risks

Subscribe to read more about Cision

  • Ability to handle internal and external risk and challenges

Cision Ecosystem

Subscribe to read more about Cision

  • Health of ecosystem
  • Network Effects of BPO, ISV, SI
  • VAR Partners
  • Direct vs Indirect sales

Cision Cloud Infrastructure Insights

Subscribe to read more about Cision

  • Cloud Infrastructure (IaaS)
  • Cloud Platform (PaaS)
  • Cloud Application delivery (SaaS)
  • Data Center (Hosting)

Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.

Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).

For additional information on our methodologies, here's the link:


Copyright © 2018, APPS RUN THE WORLD