Cleverbridge Strengths, Domain Expertise, and Key Differentiators
Cleverbridge provides e-commerce and subscription management solutions for monetizing digital goods, online services, and SaaS. Its cloud-based e-commerce platform simplifies recurring billing, optimizes the customer experience and offers comprehensive global compliance and payment capabilities. Leveraging Cleverbridge expertise, technology and services, B2C and B2B clients acquire more customers, improve retention and grow their revenue in international markets.
Cleverbridge Recent Developments
In March 2019 Cleverbridge launched on Salesforce AppExchange. With Cleverbridge for Salesforce, companies are able to quickly connect their CRM (and other front-end and back-end systems) with the Cleverbridge Subscription Commerce platform to automate renewals, reduce churn, improve sales efficiency and deliver a global-ready online storefront for business buyers.
In June 2018, Cleverbridge launched its new Performance Marketing Platform, which will leverage Partnerize's partner and affiliate marketing solution. The platform enables advertisers to onboard, track, optimize and pay any type of publisher for advertising their products or services.
The Performance Marketing Platform combines Partneriz's partner marketing solution with Cleverbridge's strategic marketing, campaign execution, and creative services expertise, resulting in a platform that helps clients boost online traffic, brand recognition and recurring revenue.
Cleverbridge Mergers and Acquisitions (M&A) Activities
In April 2021, Funds advised by EMH Partners, based in Munich, have agreed to acquire 65% of the shares of cleverbridge AG. EMH and cleverbridge have agreed that EMH will acquire the majority shareholding in cleverbridge AG alongside the management team and founders.
Cleverbridge Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Cleverbridge applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Cleverbridge and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Cleverbridge, customers.
Cleverbridge Overview
Ownership: - x
Number of Employees: 300
Functional Markets: CRM, eCommerce, ERP Financial,
Key Verticals: Aerospace and Defense, Automotive, Banking and Financial Services, Communication, Construction, Real Estate, Consumer Packaged Goods, Distribution, Healthcare, Life Insurance, P&C Insurance, Specialty Insurance, Leisure and Recreation, Hospitality, Life Sciences, Manufacturing, Media, Oil and Gas, Chemicals, Professional Services, Retail,
Cleverbridge Key Enterprise and Cloud Applications
Cleverbridge,
Cleverbridge Revenues, $M:
| Type/Year | 2020 | 2021 | YoY Growth, % |
|---|---|---|---|
| Total Revenues, $M | Subscribe | Subscribe | Subscribe |
| Enterprise Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
| Cloud Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Cleverbridge Revenue Breakdown By Type, $M:
| Type | License | Prof. Services | Hardware | Support & Maintenance | SaaS | PaaS | IaaS | Other (Non Enterprise Application Revenues) | Total |
|---|---|---|---|---|---|---|---|---|---|
| % of Total Revenues | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | 100% |
| Revenues, $M | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe |
Cleverbridge Enterprise Applications Revenues By Functional Markets, $M:
Cleverbridge Enterprise Applications Revenues By Verticals, $M:
Cleverbridge Revenues By Region, $M
| Region | % of Total Revenues | 2021 Total Revenues, $M | 2021 Enterprise Applications Revenues, $M | 2021 Cloud Applications Revenues, $M |
|---|---|---|---|---|
| Americas | Subscribe | Subscribe | Subscribe | Subscribe |
| EMEA | Subscribe | Subscribe | Subscribe | Subscribe |
| APAC | Subscribe | Subscribe | Subscribe | Subscribe |
| Total | Subscribe | Subscribe | Subscribe | Subscribe |
Cleverbridge Direct vs Indirect sales
| Region | Direct Sales | Indirect Sales | Total |
|---|---|---|---|
| Type % | Subscribe | Subscribe | Subscribe |
| Revenues, $M | Subscribe | Subscribe | Subscribe |
Cleverbridge Customers - Breakdown by Geo, Size, Vertical and Product
List of Verified Cleverbridge Customers
No. of Cleverbridge Customers: x
No. of Cleverbridge Enterprise Applications Customers: x
No. of Cleverbridge Cloud Customers: x
No. of Cleverbridge Cloud Subscribers: x
In March 2021, cleverbridge has expanded its partnership with 2020. 2020 is the world’s leading provider of applications and enterprise solutions dedicated to interior design, space planning, and furniture manufacturing. With hundreds of thousands of customers, 2020 relies on cleverbridge to provide the support, technology and expertise used as part of the transformation of its transactional business model.
Cleverbridge provides a customized, multi-channel e-business solution to more than 300 international corporations like Acronis, Avira, Dell, Malwarebytes, Systweak, Lamantine, NovaStor, SPAMfighter, TopTenReviews, and Parallels, supporting their traditional, SaaS and subscription-based e-commerce needs.
Cleverbridge Market Opportunities, M&A and Geo Expansions
In September 2021, cleverbridge, welcomed two new members to its executive team: Chief Customer Officer Happy Luther and Chief Technology Officer Radu Immenroth. Happy and Radu join the cleverbridge executive team alongside Craig, Chief Financial Officer Dr. Michael Spaeth and Senior Vice President of Marketing Dr. Thomas Rosendahl. Former CTO and Co-Founder Martin Trzaskalik has stepped down from the executive team but is staying on as a senior advisor.
In May 2018, Cleverbridge opened a new office in Taipei, Taiwan. Along with Cleverbridge's Tokyo office, the Taipei office enables the company to better support its growing Asia-Pacific client base and help global clients successfully sell online in the complex, fast-growing region.
Cleverbridge Risks and Challenges
Cleverbridge may see some pricing pressures as eCommerce vendors such as Alibaba flex their muscle across the Asia Pacific market.
Cleverbridge Ecosystem, Partners, Resellers and SI
In April 2018, Cleverbridge partnered with global cross-channel digital marketing provider ExactTarget. The seamless integration between the ExactTarget Email Marketing Solution and the Cleverbridge e-commerce platform enables clients to more effectively create, deploy and track promotional and transactional emails based on customer data.
Cleverbridge Cloud Infrastructure Insights
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- Cleverbridge Public Cloud and Infrastructure (IaaS)
- Cleverbridge Platform (PaaS)
- Cleverbridge Application Delivery
- Cleverbridge Private Cloud and Data Centers
Research Methodology
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
For additional information on our methodologies, here's the link:
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