Conga Strengths, Domain Expertise, and Key Differentiators
Founded in 2006 Conga Document Generation is a cloud-based document management solution for midsize to large enterprises. Its key features include digital document creation, collaboration and archiving. Conga helps users deliver communication by creating documents and sourcing relevant data. Teams can use the composer tool to create customized documents and embed media. The API allows users to combine data and merge data from external databases. Users can collaborate by setting up document templates and workflows and can access and sign documents remotely.
The Conga Suite, which includes Conga Composer, Conga Collaborate, Conga Contracts, Conga Grid, Conga Sign, Conga Orchestrate and Conga AI, drives segment-leading ROI by simplifying and automating intelligent data, documents, contracts, signing, and reporting outcomes.
Conga Recent Developments
In July 2020, Conga added new enhancements across its product suite, which helps organizations reach peak commercial performance by empowering them to move at the speed of their customers, increase agility in a dynamic market and tackle complexity with confidence. The company unveiled the updates at Reimagine 2020, its first event following the coming together of Conga and Apttus, at which the company’s executive team shared the combined company’s vision for customers and product roadmap.
In May 2020 Apttus and Conga have merged together, combining to help businesses on their digital transformation journey as they evolve operations, streamline workflows, and create and deliver digital documents, quotes, and contracts more effectively.
Apttus and Conga are committed to improving how people do business at a much larger scale with additional resources to deliver on that promise. As two customer-first organizations, Apttus and Conga both put the success of their customers front and center. Combined, the company is relentlessly focused on helping customers achieve digital transformation so they can work at the speed of their customers.
Conga Mergers and Acquisitions (M&A) Activities
In August 2021, - Conga acquired Contract Wrangler, a leader in applying AI and ML to understand the terms and obligations in contracts that impact revenue, risk and cost once the contract is executed. With the combination, companies of all sizes will be able to holistically manage all of their contracts, whether on the company’s or third-party paper, to manage risk while optimizing revenues.
In May 2020, Apttus acquired Conga and takes its name in $715m deal. The combined business becomes one of the biggest players in the Salesforce ecosystem, claiming more than 10,000 enterprise and mid-market customers who bring in annual revenues of $400 million — and adds a new twist to an already tortuous history.
Thoma Bravo, a private equity investment firm acquired a majority interest in Apttus, the global Middle Office leader in 2018. The transaction was closed in early October.
Conga Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Conga applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Conga and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Conga Composer, Conga Grid, and Conga Sign, Apttus Intelligent Middle Office Platform customers.
Conga Overview
Ownership: - Thoma Bravo
Number of Employees: 1400
Functional Markets: Collaboration, Content Management, CRM, eCommerce, SPM,
Key Verticals: Aerospace and Defense, Automotive, Banking and Financial Services, Communications, Construction and Real Estate, Consumer Packaged Goods, Distribution, Education, Government, Healthcare, Insurance, Leisure and Hospitality, Life Sciences, Manufacturing, Media, Non Profit, Oil, Gas and Chemicals, Professional Services, Retail, Transportation, Utilites,
Conga Key Enterprise and Cloud Applications
Conga Composer, Conga Grid, and Conga Sign, Apttus Intelligent Middle Office Platform
Conga Revenues, $M:
| Type/Year | 2019 | 2020 | YoY Growth, % |
|---|---|---|---|
| Total Revenues, $M | Subscribe | Subscribe | Subscribe |
| Enterprise Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
| Cloud Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Conga Revenue Breakdown By Type, $M:
| Type | License | Prof. Services | Hardware | Support & Maintenance | SaaS | PaaS | IaaS | Other (Non Enterprise Application Revenues) | Total |
|---|---|---|---|---|---|---|---|---|---|
| % of Total Revenues | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | 100% |
| Revenues, $M | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe |
Conga Enterprise Applications Revenues By Functional Markets, $M:
Conga Enterprise Applications Revenues By Verticals, $M:
Conga Revenues By Region, $M
| Region | % of Total Revenues | 2020 Total Revenues, $M | 2020 Enterprise Applications Revenues, $M | 2020 Cloud Applications Revenues, $M |
|---|---|---|---|---|
| Americas | Subscribe | Subscribe | Subscribe | Subscribe |
| EMEA | Subscribe | Subscribe | Subscribe | Subscribe |
| APAC | Subscribe | Subscribe | Subscribe | Subscribe |
| Total | Subscribe | Subscribe | Subscribe | Subscribe |
Conga Direct vs Indirect sales
| Region | Direct Sales | Indirect Sales | Total |
|---|---|---|---|
| Type % | Subscribe | Subscribe | Subscribe |
| Revenues, $M | Subscribe | Subscribe | Subscribe |
Conga Customers - Breakdown by Geo, Size, Vertical and Product
List of Verified Conga Customers
No. of Conga Customers: 11000
No. of Conga Enterprise Applications Customers: 11000
No. of Conga Cloud Customers: x
No. of Conga Cloud Subscribers: 1 million
Conga's global teams support 11,000+ customers across more than 85 countries. Some of Conga customers are InZone Industries Ltd., Allianz Care, Brightpearl, Autism CRC, State of Utah and many others.
More than 630 corporate customers use Apttus, representing millions of salespeople worldwide. Some of them are: Neopost USA, GlobalFoundries, Pay Pal, Citrix, Healthwise, G&K Services, FIS, Trimble and many more.
Conga Market Opportunities, M&A and Geo Expansions
In January 2021, Conga appointed Grant Peterson as Chief Product Officer. Peterson will be responsible for transforming Conga’s Commercial Operations Suite into an all-encompassing platform for commercial operations, while leveraging the company’s strengths and differentiators to maximize growth and market share.
In March 2020 Conga begun offering nonprofit organizations with free access to its eSignature solution for Salesforce, Conga Sign. As companies and nonprofits navigate the rapidly evolving business climate in response to the COVID-19 pandemic, Conga is committed to providing tools and technology to keep business moving so they can stay focused on the essential work they do.
In February 2020, Apttus partnered with Netcompany, an international company headquartered in Copenhagen, Denmark. Apttus will leverage Netcompany’s pure-play IT services and consultative selling approach to ensure swift delivery of its Quote-to-Cash solution, and drive rapid adoption of digital transformation in both the private and public sectors.
Conga Risks and Challenges
The product innovation, update, and development is at potential stagnation, while the company is focused more on expanding its acquisition portfolio of companies.
Conga Ecosystem, Partners, Resellers and SI
In March 2021, Zilliant announced that it will be joining forces with Conga. Through the partnership, both Zilliant and Conga customers will benefit from complex pricing optimization and a smooth, error-free process when it comes to configuring complex products and services, delivering accurate quotes, and creating deals with the most up-to-date product and pricing information. With this integration, Conga CPQ customers can leverage Zilliant’s optimal pricing recommendations. This will streamline the discounting and approvals process so that customers can improve quote turnaround time and ultimately increase profitability.
In March 2020, Apttus partnered with HighPoint, an IQVIA company, a global IT services company with a rich history of delivering advice, implementation, and outsourcing services to the Healthcare and Life Sciences (HLS) industries. Apttus and HighPoint, an IQVIA company, have successfully delivered HLS tech projects and programs in the past in Europe.
Its partners include system integrators who implement complementary products such as Salesforce1. Recent partners include Siemens, Carahsoft and others.
Among its Implementation partners are: Deloitte, PWC, Accenture, Bluewolf, Statera, Cloud Sherpas, Manof IT, Cognizant, Summa Technologies, Inc, TATA Consultancy Services, Keste, Tech Mahindra.
Its Technology partners include companies that have high-value applications with strong product synergy or co-marketing leverage: Adobe, Docusign, Jitterbit, Microsoft, Seal, Xactly, Salesforce.
Conga Cloud Infrastructure Insights
Subscribe to read more about:
- Conga Public Cloud and Infrastructure (IaaS)
- Conga Platform (PaaS)
- Conga Application Delivery
- Conga Private Cloud and Data Centers
Research Methodology
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
For additional information on our methodologies, here's the link:
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