Coupa Software Strengths, Domain Expertise, and Key Differentiators
Coupa Software provides cloud-based applications for business spend management, covering functions such as procurement, expense management, accounts payable and invoicing, payments, contract management, supplier relationship and risk management, contingent workforce management, treasury management, and supply chain design and planning. Coupa enables organizations of all sizes to gain greater visibility and control over their spending and resource allocation. Key competitors in this space include SAP Ariba and Oracle.
Coupa partners with Amazon.com to host its infrastructure through Amazon’s EC2 service. By leveraging the AWS cloud, Coupa delivers a robust, best-in-class disaster recovery program.
Coupa Software Recent Developments
Over the past two years, Coupa Software has introduced several AI-driven and supply chain enhancements to improve operational efficiency. In September 2024, it launched Coupa Naviâ„¢, a generative AI assistant that streamlines navigation, accelerates task completion, and provides instant responses. AI-powered contract tools now offer risk-informed clause suggestions and generate legal summaries, while new accounts payable features automate invoice data extraction and tax code assignment. In supply chain management, Coupa rolled out Forecast Collaboration in early 2024 to align supply and demand through improved buyer-supplier communication, and introduced Purchase Order Collaboration Intelligence to provide real-time procurement insights and mitigate material shortages.
Coupa Software Mergers and Acquisitions (M&A) Activities
In May 2025, Coupa acquired Croatia-based Cirtuo, a leader in AI-powered category management, to enhance its Total Spend Management platform. The integration supports the full supplier strategy lifecycle, from planning to monitoring, advancing Coupa’s vision for autonomous spend management and helping procurement teams improve cost savings, efficiency, and strategic alignment. This follows Coupa’s acquisition by Thoma Bravo in February 2023 in an all-cash deal valued at approximately $8 billion.
Coupa has also made several key acquisitions to strengthen its business spend management capabilities. In November 2020, it acquired LLamasoft for $1.5 billion to enhance its AI-driven supply chain design and planning tools. Earlier that year, Coupa acquired BELLIN Group, expanding its treasury management capabilities, and travel price optimization firm Yapta to improve savings in Travel & Expense. These acquisitions broaden Coupa’s functionality across supply chain, treasury, and T&E categories.
Coupa Software Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Coupa Software applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Coupa Software and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Coupa customers.
Coupa Software Overview
950 Tower Ln 20th floor
Foster City, CA, 94404, United States
1 650-931-3200
https://www.coupa.com/
Ownership: - Thoma Bravo
Number of Employees: 3400
Functional Markets: ERP Financial, HCM, Procurement, SCM, TRM,
Key Verticals: Aerospace and Defense, Automotive, Banking and Financial Services, Communication, Construction and Real Estate, CPG, Distribution, Education, Government, Healthcare, Insurance, Leisure and Hospitality, Life Sciences, Manufacturing, Media, Non Profit, Oil Gas Chemicals, Professional Services, Retail, Transportation, Utility,
Coupa Software Key Enterprise and Cloud Applications
Coupa
Coupa Software Revenues, $M:
| Type/Year | 2023 | 2024 | YoY Growth, % |
|---|---|---|---|
| Total Revenues, $M | Subscribe | Subscribe | Subscribe |
| Enterprise Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
| Cloud Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Coupa Software Revenue Breakdown By Type, $M:
Coupa Software Enterprise Applications Revenues By Functional Markets, $M:
Coupa Software Enterprise Applications Revenues By Verticals, $M:
Coupa Software Revenues By Region, $M
| Region | % of Total Revenues | 2024 Total Revenues, $M | 2024 Enterprise Applications Revenues, $M | 2024 Cloud Applications Revenues, $M |
|---|---|---|---|---|
| Americas | Subscribe | Subscribe | Subscribe | Subscribe |
| EMEA | Subscribe | Subscribe | Subscribe | Subscribe |
| APAC | Subscribe | Subscribe | Subscribe | Subscribe |
| Total | Subscribe | Subscribe | Subscribe | Subscribe |
Coupa Software Direct vs Indirect sales
| Type | Direct Sales | Indirect Sales | Total |
|---|---|---|---|
| Type % | Subscribe | Subscribe | Subscribe |
| Revenues, $M | Subscribe | Subscribe | Subscribe |
Coupa Software Customers - Breakdown by Geo, Size, Vertical and Product
List of Verified Coupa Software Customers
No. of Coupa Software Customers: 3200
No. of Coupa Software Enterprise Applications Customers: 3200
No. of Coupa Software Cloud Customers: 3200
No. of Coupa Software Cloud Subscribers: x
With a customer base of over 3,200 across 70 countries, Coupa has a broad global reach. Its platform supports operations in more than 20 languages and enables business transactions in over 150 countries and currencies. Prominent clients such as American Express Global Business Travel, Salesforce, and World Vision highlight Coupa’s wide-ranging appeal across industries and regions.
Coupa Software Market Opportunities, M&A and Geo Expansions
In November 2024, Coupa announced the appointment of Michael Agresta as Chief Financial Officer. With nearly 20 years of financial leadership experience across top private and public companies, Agresta will lead Coupa’s finance, accounting, enterprise digital enablement, and legal teams. He will play a key role in driving the company’s long-term strategy for profitable growth.
Coupa’s growth opportunities lie in expanding its market presence and adopting emerging technologies. The launch of Coupa Ventures—a $50 million fund introduced in June 2021—demonstrates its dedication to driving innovation in Business Spend Management. Ongoing enhancements to Coupa Pay, along with strategic partnerships with global payment providers such as TransferMate and Citi Commercial Cards, position the company to capitalize on the evolving payments landscape.
Coupa Software Risks and Challenges
Managing long and unpredictable sales cycles presents an internal challenge for Coupa, particularly given its focus on large enterprises with complex operations. Expanding wallet share while continuing to innovate in areas such as Third-Party Risk and Performance Management demands a careful strategic balance to sustain its competitive edge in the cloud-based business spend management market.
Coupa Software Ecosystem, Partners, Resellers and SI
Coupa’s ecosystem is strengthened through strategic partnerships, acquisitions, and a broad network of sales and service partners. The launch of the Coupa App Marketplace in August 2021 further enriches this ecosystem by linking customers with a wide range of third-party solutions. Collaborations with companies like PayPal and Japan Cloud, along with its expansive Partner Connect program, highlight Coupa’s dedication to driving collaborative growth and expanding the capabilities of its platform.
Research Methodology
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
For additional information on our methodologies, here's the link:
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