Coupa Software Among Apps Top 500

1855 South Grant Street

San Mateo, CA, 94402, United States

1 650-931-3200


Coupa Software Strengths, Domain Expertise, and Key Differentiators

Coupa Software specializes in cloud-based applications for business spend management functions including procurement, expense management, accounts payable & invoicing, payments, contract management, supplier relationship and risk management, contingent workforce management, treasury management, and supply chain design and planning. The company helps small, medium, and large companies gain visibility into, and control over, the money and resources spent within their organizations. Primary competitors in this arena include SAP Ariba and Oracle.

Coupa contracts with to provide its physical hosting infrastructure using Amazon’s EC2 service. Coupa is able to leverage the Amazon AWS cloud to provide a best in class disaster recovery program."

Coupa Software Recent Developments

In March 2022, Coupa Software achieved Moderate Authorization from the Federal Risk Authorization Management Programp (FedRAMP). With this designation, Coupa is now available on the FedRAMP marketplace, enabling every federal agency to begin using Coupa's all in one cloud-based platform. In June 2021, Coupa Software launched Coupa Ventures, a $50 million fund to foster innovation in Business Spend Management. Coupa Ventures will invest in early- and growth-stage companies breaking down inefficiencies in how businesses manage their spend, aligning processes and decisions across supply chain, procurement, and finance. As part of its debut, Coupa unveiled the fund's first two portfolio companies: Zylo and SourceDay.

In June 2019, Coupa unveiled new innovations under its Coupa Pay offering as well as a strategic partnership with global payments technology provider TransferMate. These announcements deliver on Coupa’s vision of creating a comprehensive cloud platform for businesses to spend smarter, simpler, and safer at every transactional step of their Business Spend Management strategy.

In June 2019, Coupa and Citi Commercial Cards, a part of Citi’s Treasury and Trade Solutions (TTS) business, made a strategic Coupa Pay partner. By leveraging Citi’s global network and leadership in Commercial Cards, this alliance with Coupa offers Citi’s clients with access to a more efficient way to manage business payments as part of a comprehensive Business Spend Management strategy.

In November 2018, Coupa launched Coupa Pay - an industry-first offering that digitizes the B2B payment cycle by incorporating payment options (such as virtual cards and dynamic discounts) embedded directly within the procurement spend transaction lifecycle. As part of the Coupa Pay offering, Coupa unveiled a strategic partnership with Barclaycard, a leading global payment business, which is part of Barclays Bank PLC. Barclaycard is the first card issuer for the virtual card component of Coupa Pay.

Coupa Software Mergers and Acquisitions (M&A) Activities

In November 2020, Coupa acquired LLamasoft for $1.5 billion, LLamasoft develops AI-powered supply chain design and planning software, which Coupa intends to use to bolster the intelligence of its existing supply chain software.

In June 2020, Coupa acquired BELLIN Group, a leading provider of treasury management software (TMS). With a long history in the treasury, BELLIN’s cloud-based TMS platform improves visibility and control over cash and optimizes treasury processes. The acquisition will extend Coupa’s value within the treasury, payments, and working capital processes, strengthening Coupa’s position as a comprehensive and indispensable platform for managing business spend.

Furthermore, in the same year, Coupa acquired travel price optimization leader Yapta. The acquisition enables Coupa to deliver more value across BSM by empowering companies to achieve greater savings in a significant spend category, Travel & Expense (T&E).

In May 2019, Coupa acquired Exari. Coupa’s acquisition strategy is focused on adding key, advanced power applications around the unified, organic transactional engine. And so, this acquisition further delivers on the vision of Business Spend Management by extending and enhancing our Contract Management “Power User” application solution, further proof of the “C” in Coupa, which is, of course, its Comprehensive vision.

In September 2018, Coupa acquired the technology assets of DCR Workforce, a leading provider of contingent workforce management and services procurement software. The acquisition further solidifies Coupa’s vision of enabling businesses to manage all their organization’s business spend, including contingent workforce spend, within a comprehensive BSM platform.

In October 2018, Coupa acquired Aquiire, the leader in real-time supplier catalog search. With 13 patents pending or issued, Aquiire extends Coupa’s capability to deliver a comprehensive business-to-business (B2B) shopping experience spanning real-time, cached, and localized catalog search.

Coupa Software Customers in ARTW Customer Database

Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Coupa Software applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Coupa Software and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Coupa customers.

Coupa Software Key Enterprise and Cloud Applications


Coupa Software Revenues, $M:

Type/Year 2020 2021 YoY Growth, %
Total Revenues, $M Subscribe Subscribe Subscribe
Enterprise Applications Revenues, $M Subscribe Subscribe Subscribe
Cloud Applications Revenues, $M Subscribe Subscribe Subscribe

* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.

Coupa Software Revenue Breakdown By Type, $M:

Type License Prof. Services Hardware Support & Maintenance SaaS PaaS IaaS Other (Non Enterprise Application Revenues) Total
% of Total Revenues Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe 100%
Revenues, $M Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe

Coupa Software Revenues By Region, $M

Region % of Total Revenues 2021 Total Revenues, $M 2021 Enterprise Applications Revenues, $M 2021 Cloud Applications Revenues, $M
Americas Subscribe Subscribe Subscribe Subscribe
EMEA Subscribe Subscribe Subscribe Subscribe
APAC Subscribe Subscribe Subscribe Subscribe
Total Subscribe Subscribe Subscribe Subscribe

Coupa Software Direct vs Indirect sales

Region Direct Sales Indirect Sales Total
Type % Subscribe Subscribe Subscribe
Revenues, $M Subscribe Subscribe Subscribe

Coupa Software Customers - Breakdown by Geo, Size, Vertical and Product

List of Verified Coupa Software Customers

No. of Coupa Software Customers: 2500

No. of Coupa Software Enterprise Applications Customers: 2500

No. of Coupa Software Cloud Customers: 2500

No. of Coupa Software Cloud Subscribers: x

Coupa has more than 2500 customers headquartered in over 70 countries. These customers are running Coupa's platform in over 20 languages and using it to do business in over 150 countries/currencies.

Customers include Alder Biopharmaceuticals, Alta Devices, American Express Global Business Travel, Amerinet, Armstrong,, Avalon Healthcare, Cellerant Therapeutics, Cofely, Concentrix, The Container Store, Con-way, CSAA, Deloitte Canada, FirstMerit, The Fresh Market, Grand Canyon University, Grupo Herdez, SAB de CV., Intermedia, Journal Communications, Molina Healthcare, NPL, ON24, Pandora, PGI, Sanofi,, SCI, Sutro Biopharma, TD Direct Investing, Wacom Company LTD, World Vision.

Coupa Software Market Opportunities, M&A and Geo Expansions

In June 2021, Coupa appointed Todd Ford to president of finance and operations. In addition, Tony Tiscornia was promoted to chief financial officer (CFO), reporting to Ford. Both positions are effective immediately.

In June 2019, Coupa develop new innovations under its Coupa Pay offering as well as a strategic partnership with global payments technology provider TransferMate. These announcements deliver on Coupa’s vision of creating a comprehensive cloud platform for businesses to spend smarter, simpler, and safer at every transactional step of their Business Spend Management strategy.

In November 2018, Coupa is rolling out a suite of B2B payment solutions collectively known as Coupa Pay, and the firm is working with Barclaycard to boost adoption of electronic B2B payments. Coupa Pay is making its market debut with a range of both payment and business financing solutions. The suite includes Coupa Virtual Cards for Purchase Order, a solution that enables businesses to automatically generate one-time-use virtual cards for supplier payments that reconcile the transaction with purchase orders.

In October 2018, Coupa Software has acquired Aquiire, the leader in real-time supplier catalog search. With 13 patents pending or issued, Aquiire extends Coupa’s capability to deliver a comprehensive business-to-business (B2B) shopping experience spanning real-time, cached, and localized catalog search. Without real-time search capability, employees often waste precious time and productivity navigating catalogs across many different supplier websites to find the products they need. With Aquiire’s patented technology part of the Coupa BSM Platform, employees can get all the information they need across suppliers in real-time with one instant search. This instant search allows for real-time competitive shopping, which can lower the price as well as improve overall employee productivity.

Coupa Software Risks and Challenges

Coupa's platform is sold to large enterprises with complex operating environments, Coupa encounter long and unpredictable sales cycles, which could adversely affect their operating results in a given period.

The shift to attack the low hanging fruits in inventory could leave Coupa exposed in its core marketplace, which remains procurement, invoicing, expense management and esourcing. The challenge is for Coupa to expand its wallet share among its installed base, while continuing to innovate its offerings in areas such as Third Party Risk and Performance Management in order to cement its reputation as the vendor of choice when it comes to best-of-breed Cloud business spend management and supplier relationship applications.

Coupa Software Ecosystem, Partners, Resellers and SI

In August 2021, Coupa launched the Coupa App Marketplace which connects customers with third-party solutions extending the value of Business Spend Management.

In April 2021, Coupa announced a strategic partnership with Japan Cloud to establish a joint venture known as Coupa K.K. This joint venture will enable Coupa to scale to support the growing number of Japanese companies looking to gain greater efficiency and agility through Business Spend Management.

In June 2019, Coupa teamed with leading digital wallet provider PayPal under its Coupa Pay offering. This partnership will enable businesses with a simple way to pay suppliers through PayPal, empowering its buyer and supplier community to pay smarter together.

In addition to its direct sales force, Coupa has built a very large network of sales and services partners that sell into local markets in Europe, APAC and Americas.

Coupa's partner program, Partner Connect, was designed to create an experienced and highly leveraged partner ecosystem for mutual customers looking to optimize business spending from end-to-end. Members consist of consulting practices, implementation practices and resellers focused on procure to pay, business process optimization, change management, and supplier onboarding and outsourcing. Partners are tiered across Global Elite, Premier, Accredited, and Authorized levels. Partners include Accenture, Deloitte, KPMG, The Hackett Group, and The Shelby Group.

Coupa Software Cloud Infrastructure Insights

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Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.

Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).

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