Data Axle (formerly Infogroup) Strengths, Domain Expertise, and Key Differentiators
Data Axle Genie’s easy-to-use platform gives you unlimited viewing access to millions of business leads and consumer leads as well as a built in outreach tool for your calling, emailing and direct mail needs.
Data Axle (formerly Infogroup) Recent Developments
In January 2022, Data Axle, a provider of data, data-driven marketing and real-time intelligence solutions, debuted its Data Axle Cross-Channel Donor Acquisition Solution to support nonprofit marketers in executing effective omnichannel programs. This new solution supports both seasoned omnichannel experts and those who are transitioning from single-channel programs to omnichannel strategies. Leveraging its own industry-leading technology, donor marketing expertise and highly regarded donor database, Apogee, Data Axle helps nonprofit clients find optimal prospects through multiple channels and ultimately drive donor value and engagement.
Data Axle (formerly Infogroup) Mergers and Acquisitions (M&A) Activities
In August 2021, Data Axle, a software provider of data, data-driven marketing and real-time intelligence solutions, announced that it has acquired Exact Data, a provider of multi-channel direct marketing solutions. Exact Data was integrated into Data Axle’s Data Axle USA division. Through the acquisition, Data Axle USA now offers the industry’s most comprehensive set of data-driven marketing solutions for the SMB market from the ease and accessibility of Exact Data’s online platform to Data Axle USA’s powerful suite of products and services. This acquisition also substantially expanded the Data Axle USA client base, bolstering its total SMB client count to over 40,000 organizations.
Data Axle (formerly Infogroup) Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Data Axle (formerly Infogroup) applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Data Axle (formerly Infogroup) and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Data Axle Genie, Data Axle Inboxable, Data Axle Apogee customers.
Data Axle (formerly Infogroup) Overview
Ownership: - Court Square Capital Partners
Number of Employees: 2000
Key Verticals: Automotive, Banking and Financial Services, Communication, Construction, Real Estate, Consumer Packaged Goods, Distribution, Healthcare, Life Insurance, P&C Insurance, Specialty Insurance, Leisure and Recreation, Hospitality, Life Sciences, Manufacturing, Media, Faith-Based Nonprofit, Youth and Elderly Care, Special Cause Nonprofit, Professional Services, Retail, Transportation, Utilities,
Data Axle (formerly Infogroup) Key Enterprise and Cloud Applications
Data Axle Genie, Data Axle Inboxable, Data Axle Apogee
Data Axle (formerly Infogroup) Revenues, $M:
|Type/Year||2020||2021||YoY Growth, %|
|Total Revenues, $M||Subscribe||Subscribe||Subscribe|
|Enterprise Applications Revenues, $M||Subscribe||Subscribe||Subscribe|
|Cloud Applications Revenues, $M||Subscribe||Subscribe||Subscribe|
* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Data Axle (formerly Infogroup) Revenue Breakdown By Type, $M:
|Type||License||Prof. Services||Hardware||Support & Maintenance||SaaS||PaaS||IaaS||Other (Non Enterprise Application Revenues)||Total|
|% of Total Revenues||Subscribe||Subscribe||Subscribe||Subscribe||Subscribe||Subscribe||Subscribe||Subscribe||100%|
Data Axle (formerly Infogroup) Enterprise Applications Revenues By Functional Markets, $M:
Data Axle (formerly Infogroup) Enterprise Applications Revenues By Verticals, $M:
Data Axle (formerly Infogroup) Revenues By Region, $M
|Region||% of Total Revenues||2021 Total Revenues, $M||2021 Enterprise Applications Revenues, $M||2021 Cloud Applications Revenues, $M|
Data Axle (formerly Infogroup) Direct vs Indirect sales
|Region||Direct Sales||Indirect Sales||Total|
Data Axle (formerly Infogroup) Customers - Breakdown by Geo, Size, Vertical and Product
No. of Data Axle (formerly Infogroup) Customers: 100000
No. of Data Axle (formerly Infogroup) Enterprise Applications Customers: x
No. of Data Axle (formerly Infogroup) Cloud Customers: x
No. of Data Axle (formerly Infogroup) Cloud Subscribers: x
As the trusted partner for over 100,000 businesses, Data Axle powers household brands such as Aetna, Allstate, AT&T, Marriott, US Bank, Verizon, Visa, Char-Broil, Aflac, Silver Star Brands, Easy Financial, Ace Hardware and more.
Data Axle (formerly Infogroup) Market Opportunities, M&A and Geo Expansions
In June 2022, Data Axle, a provider of data, data-driven marketing and real-time intelligence solutions, announced a new partnership with global surgical nonprofit, Operation Smile, to deliver donor acquisition support through Data Axle’s Nonprofit Solutions division. Data Axle supported Operation Smile in both the English- and Spanish-language donor acquisition programs by providing media planning, data processing, list management, modeling, and analytics, as well as consultative services.
In May 2022, the District Court dismissed all claims asserted by DatabaseUSA against Data Axle. After almost 5 years in litigation, during which DatabaseUSA attempted to locate evidence and legal authorities to support its claims, DatabaseUSA has failed to present any evidence to support its allegations that Data Axle received, used, or disclosed the trade secrets of DatabaseUSA. The District Court declared that DatabaseUSA’s trade secret claim is “a non-starter.” As further failure of proof, though DatabaseUSA claimed it was damaged in the amount of $36.425 million, the District Court held that there was no evidence to support any claimed damages or evidence from which any loss could even be inferred. There is “a complete absence of evidence that DatabaseUSA was damaged . . .” concluded the District Court. In short, the District Court in effect fully exonerated Data Axle.
Data Axle (formerly Infogroup) Risks and Challenges
In February 2022, Data Axle, formerly known as Infogroup, was downgraded by S&P Global Ratings to CCC from B-, retaining its negative outlook, on concern over its ability to refinance its first-lien secured debt by Jan. 3, 2023, when a springing maturity ninety days ahead of the debt's April maturity would be triggered. The $250 million first-lien term loan (L+500, 1% floor) and revolver were also downgraded to CCC from B-.
Data Axle (formerly Infogroup) Ecosystem, Partners, Resellers and SI
Data Axle's key technology partners are Amazon Web Services, Salesforce, TensorFlow, Microsoft, Oracle, LiveRamp, Adobe, and many others.
Data Axle (formerly Infogroup) Cloud Infrastructure Insights
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- Data Axle (formerly Infogroup) Public Cloud and Infrastructure (IaaS)
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- Data Axle (formerly Infogroup) Application Delivery
- Data Axle (formerly Infogroup) Private Cloud and Data Centers
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
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