Deluxe Corporation Among Cloud Top 500

3680 Victoria Street North

Shoreview, MN, 55126, USA

1 651-483-7111


Deluxe Corporation Strengths, Domain Expertise, and Key Differentiators

Deluxe Treasury Management Solutions is treasury solution which facilitates business in the cloud with improved cash visibility and forecasting to drive bottom line value, scalability to do more with less, and better financial controls to mitigate risk for banks and businesses alike. VerticalResponse, a Deluxe company, provides email and social media marketing solutions for small businesses and nonprofit organizations.

Deluxe Corporation Recent Developments

Over the past few years, Deluxe Corporation is on a strategic journey on becoming a tech company. They are heavily investing in their own cloud infrastructure and acquiring software based companies in order to grow their portfolio.

Deluxe Corporation Mergers and Acquisitions (M&A) Activities

In June 2013, Deluxe Corp purchased VerticalResponse for $27 million. In 2017, RDM Corporation was acquired by Deluxe Corporation for a total of $99.82 million.

Deluxe Corporation Customers in ARTW Customer Database

Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Deluxe Corporation applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Deluxe Corporation and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified VerticalResponse, Deluxe Treasury Management Solution customers.

Deluxe Corporation Key Enterprise and Cloud Applications

VerticalResponse, Deluxe Treasury Management Solution

Deluxe Corporation Revenues, $M:

Type/Year20172018YoY Growth, %
Total Revenues, $M Subscribe Subscribe Subscribe
Enterprise Applications Revenues, $M Subscribe Subscribe Subscribe
Cloud Applications Revenues, $M Subscribe Subscribe Subscribe

* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.

Deluxe Corporation Revenue Breakdown By Type, $M:

TypeLicenseServicesHardwareSupport & MaintenanceSaaS
% of Total Revenues Subscribe Subscribe Subscribe Subscribe Subscribe
Revenues, $M Subscribe Subscribe Subscribe Subscribe Subscribe

Deluxe Corporation Revenues By Region, $M

Region% of Total Revenues2018 Total Revenues, $M2018 Enterprise Applications Revenues, $M2018 Cloud Applications Revenues, $M
Americas Subscribe Subscribe Subscribe Subscribe
EMEA Subscribe Subscribe Subscribe Subscribe
APAC Subscribe Subscribe Subscribe Subscribe
Total Subscribe Subscribe Subscribe Subscribe

Deluxe Corporation Direct vs Indirect sales

RegionDirect SalesIndirect SalesTotal
Type % Subscribe Subscribe Subscribe
Revenues, $M Subscribe Subscribe Subscribe

Deluxe Corporation Customers - Breakdown by Geo, Size, Vertical and Product

List of Verified Deluxe Corporation Customers

No. of Deluxe Corporation Customers: 1006000

No. of Deluxe Corporation Enterprise Applications Customers: 1006000

No. of Deluxe Corporation Cloud Customers: x

No. of Deluxe Corporation Cloud Subscribers: x

Over 1,000,000 businesses of all sizes have trusted the VerticalResponse platform with their email marketing needs.

The Deluxe TRM Solutions are used by banks, insurance companies, utility companies, governments, and banks.

Deluxe Corporation Market Opportunities, M&A and Geo Expansions

Over the past 3 years, Deluxe Corporation has managed to shift a substantial portion of applications to a private cloud-based environment. In June 2018, Deluxe Corporation acquired selected assets of Velocity Servers, Inc., doing business as ColoCrossing, a data center solutions, cloud hosting and infrastructure colocation provider of dedicated hosting services.

Deluxe Corporation Risks and Challenges

Deluxe, VerticalResponse’ new owner, has not been vocal about its commitment to position the email marketing apps vendor as the catalyst that could help transform the company better known for its check printing business. Instead, VerticalResponse is positioned less as a Cloud applications play, but rather a checklist item that might appeal to Deluxe’s base of four million small business customers.

In July 2018, Deluxe Corporation appoints Barry McCarthy President, Chief Executive Officer and Member of the Board of Directors, effective on November 26, 2018. He joins Deluxe after 14 years at First Data, where most recently he served as Executive Vice President and Head of its Network & Security Solutions business, a diversified and growing, $1.5 billion publicly reported segment.

In June 2019, the CEO, Barry McCarthy created a new role, Chief Strategy Officer, which will be crucial in the company's path to transform into a tech-enabled solutions company. Amanda Parrilli, who will serve as Chief Strategy Officer will play a critical role in setting the go-to-market strategy to drive profitable revenue growth.

Deluxe Corporation Ecosystem, Partners, Resellers and SI

Deluxe Corporation continuously evaluates ways to strengthen its portfolio of products and services. In recent years, it has grown its base of partnerships and it has acquired companies that allow them to expand its marketing solutions and other services offerings. Deluxe Corporation expects sales of these higher growth products and services will continue to represent an increasing portion of its revenue.

Current partners include: Dasheroo (Customers can view email marketing analytics alongside other applications they use, all in one easy-to-understand business dashboard); Digioh (Customers can employ a lightbox widget that shows targeted offers to website visitors and captures their contact information, which is then automatically pushed to VerticalResponse); Lander (Customers can automatically send leads from a Lander landing page to a VerticalResponse email marketing list in three easy steps); Tatango (Customers can quickly grow their email marketing lists by allowing new subscribers to text message their email addresses to a list); Wishpond (Customers can export leads collected from a Wishpond campaign into a VerticalResponse email marketing list with one click); Zapier (As a member of the Zapier marketplace, VerticalResponse can be integrated with hundreds of other Web applications, including HighRise, Nimble, Zoho CRM, Wufoo, Shopify and Dropbox, to sync contact list data and automate tasks).

Deluxe Corporation Cloud Infrastructure Insights

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  • Deluxe Corporation Public Cloud and Infrastructure (IaaS)
  • Deluxe Corporation Platform (PaaS)
  • Deluxe Corporation Application Delivery
  • Deluxe Corporation Private Cloud and Data Centers

Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.

Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).

For additional information on our methodologies, here's the link: Us

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