Dun & Bradstreet Strengths, Domain Expertise, and Key Differentiators
D&B enhanced digital marketing solutions throughout the year with the acquisitions of NetWise Data, LLC and Eyeota Holdings Pte. Ltd. in November, strengthening the rapidly expanding Audience Solutions offering. Through these acquisitions, D&B was able to accelerate the goal of helping marketers target B2B clients and prospects across every major online channel, individual device or marketing platform.
Dun & Bradstreet Recent Developments
In May 2021, D&B launched D&B Rev.Up, a solution that simplifies and automates marketing and sales workflows by providing data, targeting, activation and measurement in a single platform and that easily integrates into a customers’ existing martech or salestech platform using open architecture integrations.
Dun & Bradstreet Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Dun & Bradstreet applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Dun & Bradstreet and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified D&B Hoovers, D&B Rev.Up ABX + Lattice Engines + Bisnode customers.
Dun & Bradstreet Overview
Ownership: - NYSE:DNB
Number of Employees: 6296
Functional Markets: Analytics and BI, Collaboration, CRM, ERP Financial, Procurement, SCM, TRM,
Key Verticals: Automotive, Banking and Financial Services, Communication, Real Estate, Consumer Packaged Goods, Distribution, K119, Higher Education, Federal Government, State and Local Government, Public Safety, Healthcare, Life Insurance, P&C Insurance, Specialty Insurance, Leisure and Recreation, Hospitality, Life Sciences, Manufacturing, Media, Faith-Based Nonprofit, Youth and Elderly Care, Special Cause Nonprofit, Oil and Gas, Chemicals, Professional Services, Retail, Transportation, Utilities,
Dun & Bradstreet Key Enterprise and Cloud Applications
D&B Hoovers, D&B Rev.Up ABX + Lattice Engines + Bisnode
Dun & Bradstreet Revenues, $M:
| Type/Year | 2020 | 2021 | YoY Growth, % |
|---|---|---|---|
| Total Revenues, $M | Subscribe | Subscribe | Subscribe |
| Enterprise Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
| Cloud Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Dun & Bradstreet Revenue Breakdown By Type, $M:
| Type | License | Prof. Services | Hardware | Support & Maintenance | SaaS | PaaS | IaaS | Other (Non Enterprise Application Revenues) | Total |
|---|---|---|---|---|---|---|---|---|---|
| % of Total Revenues | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | 100% |
| Revenues, $M | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe |
Dun & Bradstreet Enterprise Applications Revenues By Functional Markets, $M:
Dun & Bradstreet Enterprise Applications Revenues By Verticals, $M:
Dun & Bradstreet Revenues By Region, $M
| Region | % of Total Revenues | 2021 Total Revenues, $M | 2021 Enterprise Applications Revenues, $M | 2021 Cloud Applications Revenues, $M |
|---|---|---|---|---|
| Americas | Subscribe | Subscribe | Subscribe | Subscribe |
| EMEA | Subscribe | Subscribe | Subscribe | Subscribe |
| APAC | Subscribe | Subscribe | Subscribe | Subscribe |
| Total | Subscribe | Subscribe | Subscribe | Subscribe |
Dun & Bradstreet Direct vs Indirect sales
| Region | Direct Sales | Indirect Sales | Total |
|---|---|---|---|
| Type % | Subscribe | Subscribe | Subscribe |
| Revenues, $M | Subscribe | Subscribe | Subscribe |
Dun & Bradstreet Customers - Breakdown by Geo, Size, Vertical and Product
List of Verified Dun & Bradstreet Customers
No. of Dun & Bradstreet Customers: 250000
No. of Dun & Bradstreet Enterprise Applications Customers: x
No. of Dun & Bradstreet Cloud Customers: x
No. of Dun & Bradstreet Cloud Subscribers: x
Together with Bisnode, D&B has 250000 customers.
Dun & Bradstreet Market Opportunities, M&A and Geo Expansions
In January 2021, D&B acquired Bisnode Business Information Group AB (“Bisnode”), a European data and analytics firm and long-standing member of the Dun & Bradstreet Worldwide Network for $811.60 million. The combined businesses, with nearly 250,000 clients collectively, will now be able to provide mission critical solutions to help clients monitor counterparty risk in order to minimize exposure, while at the same time extending credit and targeting prospect universes of trusted and solvent buyers.
Dun & Bradstreet Risks and Challenges
D&B decided to divest the assets of its business-to-consumer (B2C) marketing solutions business in Germany. This standalone, non-core unit generated less than approximately $7 million USD, in revenue in 2021.
Dun & Bradstreet Ecosystem, Partners, Resellers and SI
D&B partner with leading technology providers like SAP Ariba, Pitney Bowes, Salesforce, Microsoft, Intapp, and many more.
Dun & Bradstreet Cloud Infrastructure Insights
Subscribe to read more about:
- Dun & Bradstreet Public Cloud and Infrastructure (IaaS)
- Dun & Bradstreet Platform (PaaS)
- Dun & Bradstreet Application Delivery
- Dun & Bradstreet Private Cloud and Data Centers
Research Methodology
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
For additional information on our methodologies, here's the link:
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