Edlund Among Apps Top 500

La Cours Vej 7

Frederiksberg, x, DK-2000, Denmark

45 36 15 06 30



Edlund Strengths, Domain Expertise, and Key Differentiators

Edlund A/S provides complete solutions for portfolio management within life insurance, pension and unitlink.

It offers ACTULUS, a platform for the calculation of market values and cash flows; INPAS, an insurance policy administration system; UnitLink, a solution that is used for the management of unitlinked portfolios registered on policies and distributed on funds; and LIFELINK, a solution for the policy management within the life insurance and pension industries.

Edlund Recent Developments

Edlund took a big step towards creating a modern digital workplace with the launch of a new IntraActive intranet. The IT consulting firm Edlund has grown dramatically over the past few years and finally had to face the fact that their old SharePoint intranet could no longer adequately support the organization's internal communication needs and employees' ability to share knowledge efficiently and flexible.

One of several challenges is that about one-third of Edlund's employees work daily at the company's customers. Therefore, Edlund's management decided to acquire a new and modern intranet solution that could help strengthen the organizational coherence and internal communication and collaboration across the organization, and which could even be an important step towards transforming the organization into a modern digital workplace. The new intranet platform also becomes the employees' entrance to use the many modern collaboration and communication tools that Office 365 contains.

Edlund Mergers and Acquisitions (M&A) Activities

In 2016, Edlund A/S is acquired by KMD A/S, a provider of solutions for the management of life insurance and pension portfolios and has more than 60% of the market share in Denmark.

Edlund Customers in ARTW Customer Database

Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Edlund applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Edlund and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Actulus, Lifelink, INPAS, Unitlink, Lifesteps, customers.

Edlund Overview

Ownership: - x

Number of Employees: 250

Functional Markets: ERP Financial, ERP Services and Operations Management,

Key Verticals: Banking and Financial Services, Federal Government, Life Insurance, P&C Insurance, Specialty Insurance,

Edlund Key Enterprise and Cloud Applications

Actulus, Lifelink, INPAS, Unitlink, Lifesteps,

Edlund Revenues, $M:

Type/Year 2020 2021 YoY Growth, %
Total Revenues, $M Subscribe Subscribe Subscribe
Enterprise Applications Revenues, $M Subscribe Subscribe Subscribe
Cloud Applications Revenues, $M Subscribe Subscribe Subscribe

* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.

Edlund Revenue Breakdown By Type, $M:

Type License Prof. Services Hardware Support & Maintenance SaaS PaaS IaaS Other (Non Enterprise Application Revenues) Total
% of Total Revenues Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe 100%
Revenues, $M Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe

Edlund Revenues By Region, $M

Region % of Total Revenues 2021 Total Revenues, $M 2021 Enterprise Applications Revenues, $M 2021 Cloud Applications Revenues, $M
Americas Subscribe Subscribe Subscribe Subscribe
EMEA Subscribe Subscribe Subscribe Subscribe
APAC Subscribe Subscribe Subscribe Subscribe
Total Subscribe Subscribe Subscribe Subscribe

Edlund Direct vs Indirect sales

Region Direct Sales Indirect Sales Total
Type % Subscribe Subscribe Subscribe
Revenues, $M Subscribe Subscribe Subscribe

Edlund Customers - Breakdown by Geo, Size, Vertical and Product

List of Verified Edlund Customers

No. of Edlund Customers: x

No. of Edlund Enterprise Applications Customers: x

No. of Edlund Cloud Customers: x

No. of Edlund Cloud Subscribers: x

Among Edlund's customers are: Forca, ATP, PFA pension, Skandia, Liv, Pensam, Sampension, Nordea and others.

Edlund Market Opportunities, M&A and Geo Expansions

In January 2020, Edlund started a partnership with Microsoft. Edlund's customer portfolio of life and pension companies is located in one of the most well-regulated industries in Denmark. In addition to the comprehensive requirements for security and compliance, companies also need digital solutions that can automate and streamline employee workflows. For this combined purpose, Edlund has chosen Microsoft Azure as the future development platform.

Edlund Risks and Challenges

In Octomber 2018, Edlund's CEO, Morten Steiner, resigns, while Edlund's former CFO Gert Bendsen becomes the new CEO of Edlund, signaling changes in the Edlund's corporate strategy.

Edlund Ecosystem, Partners, Resellers and SI

Edlund A / S does mostly direct sales.

Edlund Cloud Infrastructure Insights

Subscribe to read more about:

  • Edlund Public Cloud and Infrastructure (IaaS)
  • Edlund Platform (PaaS)
  • Edlund Application Delivery
  • Edlund Private Cloud and Data Centers

Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.

Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).

For additional information on our methodologies, here's the link:

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