Elastic Path Strengths, Domain Expertise, and Key Differentiators
Elastic Path builds commerce software that powers the next generation of digital experiences, helping businesses generate more revenue from their goods, services, and content. Its applications cover Commerce Engine, Cortex, and Subscriptions, enable companies to unite discovery, buying, and consumption into customer experiences that drive more engagement and conversion. Elastic Path Commerce can integrate with experience digital platforms like Adobe.
Elastic Path Recent Developments
In September 2021, Elastic Path, announces Catalog Composer, a new capability that streamlines the otherwise arduous process of creating and managing eCommerce catalogs, resulting in a 5x time reduction compared to other eCommerce solutions.
In July 2018, Elastic Path expanded its European reach through a partnership with Aktive Reply, a Reply Group company based in Italy. This new partnership will implement world-class eCommerce experiences into Aktive Reply's growing retail, consumer packaged goods, luxury brands, fashion, travel, and hospitality markets. Additionally, the partnership adds to Elastic Paths expanding global systems integrator network and how more European enterprises are shifting toward an e-commerce anywhere approach as they seek to replace legacy monolith platforms with agile, headless commerce solutions.
In May 2019, Elastic Path added key technical functionality to support B2B organizations. New tools include expanded account management capabilities, quick and bulk order functionality, integrations with ERP and procurement systems, and a new Reference Experience library that allows brands quickly to launch a new store.
Elastic Path Mergers and Acquisitions (M&A) Activities
In January 2020, Elastic Path, acquired fellow commerce technology leader Moltin, to create the industry’s only commerce platform that enables every business leader to quickly and easily leverage microservices to gain a competitive advantage in the market.
This acquisition comes as global demand grows for extensible, flexible, and scalable enterprise commerce solutions and bolsters Elastic Path’s mission to empower businesses to transform every customer interaction, across B2C, B2B, B2B2C, and B2B2B use cases, into unique and engaging digital commerce experiences.
Elastic Path Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Elastic Path applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Elastic Path and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Elastic Path Commerce customers.
Elastic Path Overview
Ownership: - x
Number of Employees: 180
Functional Markets: eCommerce,
Key Verticals: Aerospace and Defense, Automotive, Banking and Financial Services, Communication, Construction, Real Estate, Consumer Packaged Goods, Distribution, Healthcare, Life Insurance, Specialty Insurance, Leisure and Recreation, Hospitality, Life Sciences, Manufacturing, Media, Professional Services, Retail, Transportation, Utilities,
Elastic Path Key Enterprise and Cloud Applications
Elastic Path Commerce
Elastic Path Revenues, $M:
| Type/Year | 2020 | 2021 | YoY Growth, % |
|---|---|---|---|
| Total Revenues, $M | Subscribe | Subscribe | Subscribe |
| Enterprise Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
| Cloud Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Elastic Path Revenue Breakdown By Type, $M:
| Type | License | Prof. Services | Hardware | Support & Maintenance | SaaS | PaaS | IaaS | Other (Non Enterprise Application Revenues) | Total |
|---|---|---|---|---|---|---|---|---|---|
| % of Total Revenues | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | 100% |
| Revenues, $M | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe |
Elastic Path Enterprise Applications Revenues By Functional Markets, $M:
Elastic Path Enterprise Applications Revenues By Verticals, $M:
Elastic Path Revenues By Region, $M
| Region | % of Total Revenues | 2021 Total Revenues, $M | 2021 Enterprise Applications Revenues, $M | 2021 Cloud Applications Revenues, $M |
|---|---|---|---|---|
| Americas | Subscribe | Subscribe | Subscribe | Subscribe |
| EMEA | Subscribe | Subscribe | Subscribe | Subscribe |
| APAC | Subscribe | Subscribe | Subscribe | Subscribe |
| Total | Subscribe | Subscribe | Subscribe | Subscribe |
Elastic Path Direct vs Indirect sales
| Region | Direct Sales | Indirect Sales | Total |
|---|---|---|---|
| Type % | Subscribe | Subscribe | Subscribe |
| Revenues, $M | Subscribe | Subscribe | Subscribe |
Elastic Path Customers - Breakdown by Geo, Size, Vertical and Product
List of Verified Elastic Path Customers
No. of Elastic Path Customers: 220
No. of Elastic Path Enterprise Applications Customers: 220
No. of Elastic Path Cloud Customers: x
No. of Elastic Path Cloud Subscribers: x
Elastic Path has more than 200 customers including: Google, Symantec, Time Inc., Virgin Media, Western Union, Pearson, BlackBerry, Louis Vuitton, Garmin, TIBCO, Desire2Learn, AVIS, Lulu's, Benjamin Moore, SketchUp, Agfa, Kiabi, NetShoes, TeliaSonera, Motability, OTE, PennWell, Telus, Thomas Nelson, St.Jude Children's Hospital, and many more. Some of the most recent customers are DIGI Telecommunications, Boost Mobile, Wurth, Kajeet, SEP and others. Elastic Path Commerce has helped the world's biggest brands generate $60 billion in over 170 countries.
Elastic Path Market Opportunities, M&A and Geo Expansions
In January 2019, Elastic Path launched Commerce Cloud. Commerce Cloud empowers companies to leverage the scalability, reliability and performance of the cloud with the flexibility and performance expected from Elastic Path's API-oriented commerce architecture. Commerce Cloud allows brands to power buying experiences through IoT, Facebook chatbots, Alexa skills, and other opportunities beyond traditional touchpoints.
In July 2018, Elastic Path opened a new Canadian location in Ontario, in the Toronto area, following a recent $43 million funding round and a series of key executives and upper management new hires. With headquarters in Vancouver, the Toronto area office will house expanded research and development, as well as sales and customer success teams.
Elastic Path Risks and Challenges
Elastic Path is on a different journey unlike many of the other commerce providers are going, like getting acquired by other solutions (SAP and Hybris, Adobe and Magento, Salesforce and Demandware). This decision can go either way, in terms of their future.
Elastic Path Ecosystem, Partners, Resellers and SI
Since June 2019, Elastic Path is partnered with Mobify to help brands unlock agile, commerce-enabled digital experiences. This partnership will give global brands and retailers a development platform to roll-out or modify front-end experiences quickly and easily, future-proofing their digital strategy amidst rising consumer demands. Some of Elastic Path's partners are: Accenture Interactive, CoreMedia, TA Digital, BORN Group, Perficient Digital, HCL, Zilker Technology, Adobe, Digital River and many more.
In December 2017, BloomReach launched a strategic partnership with Elastic Path. This partnership will bring significant competitive advantage to enterprise businesses pursuing a best-of-breed approach to customer experience and commerce. An increasing number of top brands are abandoning siloed, single-stacks for more flexible, headless content and commerce solutions that provide agility. Being able to combine and integrate solutions that rank amongst the top performers in their own space enables brands to optimize and re-invent customer experiences. BloomReach's machine learning and artificial intelligence capabilities, combined with Elastic Path's advanced commerce capabilities, give customers a head start in client engagement and brand awareness.
Elastic Path Cloud Infrastructure Insights
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- Elastic Path Public Cloud and Infrastructure (IaaS)
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- Elastic Path Application Delivery
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Research Methodology
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
For additional information on our methodologies, here's the link:
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