Emplifi Strengths, Domain Expertise, and Key Differentiators
Emplifi is a fast, easy, and smartest way to turn disparate social media data into actionable insights. Lets AI and automation do the heavy lifting of extracting actionable insights and focus on elevating social marketing efforts.
Emplifi Recent Developments
In March 2022, Emplifi launched Emplifi ShopStream by Go Instore, a one-to-many live shopping experience that helps brands reach unlimited audiences through interactive live video streaming. The release comes quickly after Emplifi’s acquisition of Go Instore in September 2021.
Emplifi Mergers and Acquisitions (M&A) Activities
In June 2021, Social media marketing platform Socialbakers has merged with customer engagement platform Astute Solutions to form Emplifi. The new platform connects social media marketing, customer care, and social commerce to help companies address critical customer experience gaps.
Emplifi Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Emplifi applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Emplifi and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Emplifi CX Cloud customers.
Ownership: - x
Number of Employees: 750
Functional Markets: CRM,
Key Verticals: Aerospace and Defense, Automotive, Banking and Financial Services, Communication, Construction, Real Estate, Consumer Packaged Goods, Distribution, K504, Higher Education, Healthcare, Life Insurance, P&C Insurance, Specialty Insurance, Leisure and Recreation, Hospitality, Life Sciences, Manufacturing, Media, Oil and Gas, Chemicals, Professional Services, Retail, Transportation, Utilities,
Emplifi Key Enterprise and Cloud Applications
Emplifi CX Cloud
Emplifi Revenues, $M:
|Type/Year||2020||2021||YoY Growth, %|
|Total Revenues, $M||Subscribe||Subscribe||Subscribe|
|Enterprise Applications Revenues, $M||Subscribe||Subscribe||Subscribe|
|Cloud Applications Revenues, $M||Subscribe||Subscribe||Subscribe|
* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Emplifi Revenue Breakdown By Type, $M:
|Type||License||Prof. Services||Hardware||Support & Maintenance||SaaS||PaaS||IaaS||Other (Non Enterprise Application Revenues)||Total|
|% of Total Revenues||Subscribe||Subscribe||Subscribe||Subscribe||Subscribe||Subscribe||Subscribe||Subscribe||100%|
Emplifi Enterprise Applications Revenues By Functional Markets, $M:
Emplifi Enterprise Applications Revenues By Verticals, $M:
Emplifi Revenues By Region, $M
|Region||% of Total Revenues||2021 Total Revenues, $M||2021 Enterprise Applications Revenues, $M||2021 Cloud Applications Revenues, $M|
Emplifi Direct vs Indirect sales
|Region||Direct Sales||Indirect Sales||Total|
Emplifi Customers - Breakdown by Geo, Size, Vertical and Product
No. of Emplifi Customers: 7000
No. of Emplifi Enterprise Applications Customers: 7000
No. of Emplifi Cloud Customers: x
No. of Emplifi Cloud Subscribers: x
Emplifi works with brands such as Delta, Ford and McDonalds among a 7,000-strong customer base.
Emplifi Market Opportunities, M&A and Geo Expansions
In September 2021, Emplifi acquired Go Instore, a UK-based video powered retail platform. Go Instore enables live commerce by connecting online customers with in-store product experts using immersive HD live video. With the addition of Go Instore, Emplifi Social Commerce Cloud is leading the way in the commerce market as the platform of choice for customer experience-focused brands.
Emplifi Risks and Challenges
Engagement rate metric can be improved to be more clear (it is now 1000 person per account).
Emplifi Ecosystem, Partners, Resellers and SI
In June 2022, Emplifi has launched a partnership with TikTok as part of the social platform’s marketing partner program. With this partnership, Emplifi users will be able to access improved analytics without leaving its social marketing cloud. The partnership enables new capabilities, including the ability to organize, schedule and publish content on TikTok within the Emplifi platform.
Emplifi Cloud Infrastructure Insights
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- Emplifi Public Cloud and Infrastructure (IaaS)
- Emplifi Platform (PaaS)
- Emplifi Application Delivery
- Emplifi Private Cloud and Data Centers
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
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