Eventbrite Strengths, Domain Expertise, and Key Differentiators
Eventbrite is a global self-service ticketing and experience technology platform that serves a community of hundreds of thousands of event creators in nearly 180 countries. Since its inception, Eventbrite has been at the centre of the experience economy, transforming the way people organize and attend events. The company was founded by Julia Hartz, Kevin Hartz and Renaud Visage, with a vision to build a self-service platform that would make it possible for anyone to create and sell tickets to live experiences. The Eventbrite platform provides an intuitive, secure, and reliable service that enables creators to plan and execute their live and online events, whether it’s an annual culinary festival attracting thousands of foodies, a professional webinar, a weekly yoga workshop or a youth dance class.
Eventbrite Recent Developments
In 2020, Eventbrite launched new data that demonstrates accelerated growth in online experiences, and underscores its ability to help event creators move their events online in response to COVID-19. Eventbrite released its enhanced online events service in 2019. With nearly twenty thousand online events being published daily and a 2,000+% year-over-year increase of online events taking placein April 2020 compared to April 2019, Eventbrite continues to be one of the leading platforms for connecting with new experiences globally.
In March 2019, Eventbrite launched a localized platform in Mexico. The localized platform at eventbrite.com.mx will empower local event creators with innovative solutions to help them create experiences and sell even more tickets including curated local content, seamless native checkout, enhanced functionality like reserved seating and payment processing in Mexican Pesos (MXN).
Also in May 2019, Eventbrite unveiled the launch of Ticketing on Facebook, powered by Eventbrite, a platform-based offering from Eventbrite that brings new ticketing functionality to Facebook. Ticketing on Facebook, powered by Eventbrite, allows anyone with a Facebook Page in the U.S. to select Create Tickets in the initial event setup, thereby easily adding paid or free tickets to their event. Tickets will be prominently displayed on the Facebook.
Eventbrite Mergers and Acquisitions (M&A) Activities
In November 2020, Eventbrite, Inc has acquired ToneDen, a self-service social-marketing platform that empowers creators to attract and grow audiences. Since its founding in 2015, ToneDen has helped more than one million creators, businesses, and brands increase their sales and maximize marketing returns through an intuitive yet robust platform. Through Eventbrite’s App Marketplace, ToneDen has been a valuable partner to Eventbrite since 2017, and the company looks forward to welcoming ToneDen’s talented team.
In August 2018, Eventbrite acquiried Picatic, a registration platform for event organizers, non-profits, enterprise and developers. Also in 2018, Eventbrite acquired Ticketea, a leading Spanish ticketing provider that helps people easily find and purchase tickets to a variety of live experiences, including festivals, concerts, and performing arts shows.
Eventbrite Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Eventbrite applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Eventbrite and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified EventBrite, customers.
Eventbrite Overview
Ownership: - NYSE:EB
Number of Employees: 707
Functional Markets: Collaboration, ERP Services and Operations Management, PaaS,
Key Verticals: Automotive, Banking and Financial Services, Communication, Construction, Real Estate, Consumer Packaged Goods, Distribution, K484, Higher Education, Federal Government, State and Local Government, Public Safety, Healthcare, Leisure and Recreation, Hospitality, Life Sciences, Manufacturing, Media, Oil and Gas, Chemicals, Professional Services, Retail, Transportation, Utilities,
Eventbrite Key Enterprise and Cloud Applications
EventBrite,
Eventbrite Revenues, $M:
| Type/Year | 2020 | 2021 | YoY Growth, % |
|---|---|---|---|
| Total Revenues, $M | Subscribe | Subscribe | Subscribe |
| Enterprise Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
| Cloud Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Eventbrite Revenue Breakdown By Type, $M:
| Type | License | Prof. Services | Hardware | Support & Maintenance | SaaS | PaaS | IaaS | Other (Non Enterprise Application Revenues) | Total |
|---|---|---|---|---|---|---|---|---|---|
| % of Total Revenues | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | 100% |
| Revenues, $M | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe |
Eventbrite Enterprise Applications Revenues By Functional Markets, $M:
Eventbrite Enterprise Applications Revenues By Verticals, $M:
Eventbrite Revenues By Region, $M
| Region | % of Total Revenues | 2021 Total Revenues, $M | 2021 Enterprise Applications Revenues, $M | 2021 Cloud Applications Revenues, $M |
|---|---|---|---|---|
| Americas | Subscribe | Subscribe | Subscribe | Subscribe |
| EMEA | Subscribe | Subscribe | Subscribe | Subscribe |
| APAC | Subscribe | Subscribe | Subscribe | Subscribe |
| Total | Subscribe | Subscribe | Subscribe | Subscribe |
Eventbrite Direct vs Indirect sales
| Region | Direct Sales | Indirect Sales | Total |
|---|---|---|---|
| Type % | Subscribe | Subscribe | Subscribe |
| Revenues, $M | Subscribe | Subscribe | Subscribe |
Eventbrite Customers - Breakdown by Geo, Size, Vertical and Product
List of Verified Eventbrite Customers
No. of Eventbrite Customers: x
No. of Eventbrite Enterprise Applications Customers: x
No. of Eventbrite Cloud Customers: x
No. of Eventbrite Cloud Subscribers: 20 million
In 2019, Eventbrite helped more than 949,000 creators issue approximately 309 million free and paid tickets to approximately 4.7 million events in over 180 countries. among its customers are Sierra Nevada Brewing Company, Ladies Get Paid, Smart Hustle Magazine and many others.
Eventbrite Market Opportunities, M&A and Geo Expansions
In May 2020, the company has secured financing with Francisco Partners of up to $225 million. The investment will help fund the execution of the company’s long-term growth strategy, strengthen its liquidity position and provide greater flexibility to manage through a range of recovery scenarios and the return to live events.
In February 2019, Eventbrite unveiled its expansion into Asia with the launch of its first localized platform in the Asian market. The launch in Singapore is the company's first foray into Asia's booming events market and follows sizeable organic growth and adoption of Eventbrite in the Asia Pacific region. The localized platform at eventbrite.sg will empower Singaporean event creators with innovative solutions to help them create experiences and sell even more tickets, including curated local content, seamless native checkout, and payment processing in Singapore Dollars (SGD).
In January 2017, Eventbrite acquired Ticketscript, one of Europe's largest self-service ticketing providers. The acquisition positions Eventbrite as Europe's third largest ticketing platform, and greatly expands the company's global prominence as a leading live music event technology partner, especially in clubs and live show venues. The same year in March, acquired nvite, a highly customizable, community-focused event management and registration platform. The acquisition will further extend Eventbrite's capabilities to meet the unique needs of professional organizers using the platform to connect with their communities through live events.
In September 2017, has completed its $200 million acquisition of Ticketfly, a premier ticketing platform focused on music venues and promoters, from Pandora Combined, the two platforms will deliver the market-defining solution for independent venues, promoters, and festivals, and are expected to process more than 200 million tickets globally, generating approximately $4B in gross ticket sales this year.
Eventbrite Risks and Challenges
In April 2020, during the coronavirus pandemic which was causing a drastic drop in in-person events, Eventbrite laid off around 45% of its employees, which at that point numbered between 1,000 and 1,100. Reportedly, online events had amounted to less than 10% of the company's revenue in 2019.
Eventbrite Ecosystem, Partners, Resellers and SI
Eventbrite platform allows developers to seamlessly integrate services from third-party partners such as Salesforce, Facebook and HubSpot.
In October 2018, YouTube has extended its ticketing initiative with Ticketmaster, with the new addition of Eventbrite. The partnership will see Eventbrite listings for live music performances across the U.S. when watching YouTube Official Artist Channels.
Eventbrite Cloud Infrastructure Insights
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- Eventbrite Public Cloud and Infrastructure (IaaS)
- Eventbrite Platform (PaaS)
- Eventbrite Application Delivery
- Eventbrite Private Cloud and Data Centers
Research Methodology
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
For additional information on our methodologies, here's the link:
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