LiveRamp Strengths, Domain Expertise, and Key Differentiators
LiveRamp is a data enablement platform for the safe, easy, and effective use of data. Powered by core identity resolution capabilities and an unparalleled network, LiveRamp enables companies and their partners to connect, control, and activate data to transform customer experiences and generate more valuable business outcomes. LiveRamp’s fully interoperable and neutral infrastructure delivers end-to-end addressability for the world’s top brands, agencies, and publishers.
LiveRamp Recent Developments
In April 2021, LiveRamp partnered with Google Cloud to enable identity in the cloud as an infrastructural upgrade for customers. Through this partnership, customers can access LiveRamp’s identity capabilities via API through the Google Cloud Marketplace to build a unified view of the customer inside their data environment. This partnership enables customers to make data actionable, unlocking new use cases and ensuring they maximize their cloud data investment.
LiveRamp Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying LiveRamp applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of LiveRamp and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified LiveRamp Platform customers.
LiveRamp Overview
Ownership: - NYSE: RAMP
Number of Employees: 1300
Functional Markets: Analytics and BI, CRM, PaaS,
Key Verticals: Aerospace and Defense, Automotive, Banking and Financial Services, Communication, Construction, Real Estate, Consumer Packaged Goods, Distribution, K324, Higher Education, Federal Government, State and Local Government, Public Safety, Healthcare, Life Insurance, P&C Insurance, Specialty Insurance, Leisure and Recreation, Hospitality, Life Sciences, Manufacturing, Media, Faith-Based Nonprofit, Youth and Elderly Care, Special Cause Nonprofit, Oil and Gas, Chemicals, Professional Services, Retail, Transportation, Utilities,
LiveRamp Key Enterprise and Cloud Applications
LiveRamp Platform
LiveRamp Revenues, $M:
| Type/Year | 2020 | 2021 | YoY Growth, % |
|---|---|---|---|
| Total Revenues, $M | Subscribe | Subscribe | Subscribe |
| Enterprise Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
| Cloud Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
LiveRamp Revenue Breakdown By Type, $M:
| Type | License | Prof. Services | Hardware | Support & Maintenance | SaaS | PaaS | IaaS | Other (Non Enterprise Application Revenues) | Total |
|---|---|---|---|---|---|---|---|---|---|
| % of Total Revenues | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | 100% |
| Revenues, $M | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe |
LiveRamp Enterprise Applications Revenues By Functional Markets, $M:
LiveRamp Enterprise Applications Revenues By Verticals, $M:
LiveRamp Revenues By Region, $M
| Region | % of Total Revenues | 2021 Total Revenues, $M | 2021 Enterprise Applications Revenues, $M | 2021 Cloud Applications Revenues, $M |
|---|---|---|---|---|
| Americas | Subscribe | Subscribe | Subscribe | Subscribe |
| EMEA | Subscribe | Subscribe | Subscribe | Subscribe |
| APAC | Subscribe | Subscribe | Subscribe | Subscribe |
| Total | Subscribe | Subscribe | Subscribe | Subscribe |
LiveRamp Direct vs Indirect sales
| Region | Direct Sales | Indirect Sales | Total |
|---|---|---|---|
| Type % | Subscribe | Subscribe | Subscribe |
| Revenues, $M | Subscribe | Subscribe | Subscribe |
LiveRamp Customers - Breakdown by Geo, Size, Vertical and Product
List of Verified LiveRamp Customers
No. of LiveRamp Customers: 905
No. of LiveRamp Enterprise Applications Customers: 905
No. of LiveRamp Cloud Customers: x
No. of LiveRamp Cloud Subscribers: x
LiveRamp has more than 1,300 employees in 15 offices around the world and serves 905 customers. Among its customers are 1st Lake Properties, 21st Century Auto Sales, Abbott Laboratories, Aber's Truck Center, Academy of Art University, Academy of the Holy Angels, Acadiana Ford, Acantho, Acciona Energy North America, AccuWeather, Activision Blizzard, and many others.
LiveRamp Market Opportunities, M&A and Geo Expansions
In March 2021, OpenX and LiveRamp, expanded their US partnership into Australia, providing local marketers with an improved way to reach audience segments on LiveRamp Authenticated Identity Infrastructure. As part of the integration, marketers will be able to increase their addressable reach and engage with their audiences across thousands of publishers’ inventory, including web, in-app, and connected TV (CTV) through the OpenX exchange.
LiveRamp Risks and Challenges
Lack of international sales.
LiveRamp Ecosystem, Partners, Resellers and SI
In June 2021, LiveRamp announced an expanded global partnership with Carrefour to enable robust data collaboration, analytics, and innovation capabilities through LiveRamp’s Safe Haven. Safe Haven is available in the U.S., UK, France, China, Japan, and Australia, and, with Carrefour, is expanding to Spain, Italy, Belgium, Poland, Romania, Argentina, Brazil, and Taiwan.
LiveRamp Cloud Infrastructure Insights
Subscribe to read more about:
- LiveRamp Public Cloud and Infrastructure (IaaS)
- LiveRamp Platform (PaaS)
- LiveRamp Application Delivery
- LiveRamp Private Cloud and Data Centers
Research Methodology
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
For additional information on our methodologies, here's the link:
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