MicroStrategy Among Cloud Top 500

1850 Towers Crescent Plaza

Tysons Corner, VA, 22182, USA

1 703-848-8600



MicroStrategy Strengths, Domain Expertise, and Key Differentiators

MicroStrategy sells business intelligence and mobile software. It's business intelligence software platform enables leading organizations to analyze vast amounts of data and distribute business insight throughout the enterprise.


Recently, MicroStrategy has invested in a number of additional software technologies designed to help organizations capitalize on Big Data, Mobile Applications, Cloud-based Services, and Social Networking. To exploit these macro trends, MicroStrategy has extended its offerings to now include seven product lines: the MicroStrategy Business Intelligence Platform; the MicroStrategy Mobile Platform; MicroStrategy Cloud (cloud-based BI Platform-as-a-Service); MicroStrategy Express; MicroStrategy Wisdom (Social Intelligence); MicroStrategy Alert (mobile commerce); and MicroStrategy Usher (mobile identity network).


In July 2017, MicroStrategy unveiled MicroStrategy 10.8, the newest feature release to the company's MicroStrategy 10 platform.MicroStrategy 10.8 delivers critical capabilities across enterprise analytics, enterprise mobility, embedded analytics, enterprise cloud and enterprise IoT, and new features for MicroStrategy Desktop, MicroStrategy Web, MicroStrategy Mobile, and Usher.

MicroStrategy Recent Developments

MicroStrategy Incorporated is now in Microsoft Azure. With Azure enables customers to initiate and manage fully configured Azure-optimized analysis, mobility, and HyperIntelligenceTM projects.

In May 2017, MicroStrategy unveiled the general availability of MicroStrategy on AWS. With MicroStrategy on AWS, users can be up and running on MicroStrategy 10 in the AWS cloud and will have instant access to an on-demand business intelligence platform that delivers enterprise analytics, reporting, and dashboarding capabilities, within minutes.

MicroStrategy Mergers and Acquisitions (M&A) Activities


MicroStrategy Customers in ARTW Customer Database

Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying MicroStrategy applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of MicroStrategy and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified MicroStrategy Cloud, customers.

MicroStrategy Key Enterprise and Cloud Applications

MicroStrategy Cloud,

MicroStrategy Revenues, $M:

Type/Year20172018YoY Growth, %
Total Revenues, $M Subscribe Subscribe Subscribe
Enterprise Applications Revenues, $M Subscribe Subscribe Subscribe
Cloud Applications Revenues, $M Subscribe Subscribe Subscribe

* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.

MicroStrategy Revenue Breakdown By Type, $M:

TypeLicenseServicesHardwareSupport & MaintenanceSaaS
% of Total Revenues Subscribe Subscribe Subscribe Subscribe Subscribe
Revenues, $M Subscribe Subscribe Subscribe Subscribe Subscribe

MicroStrategy Revenues By Region, $M

Region% of Total Revenues2018 Total Revenues, $M2018 Enterprise Applications Revenues, $M2018 Cloud Applications Revenues, $M
Americas Subscribe Subscribe Subscribe Subscribe
EMEA Subscribe Subscribe Subscribe Subscribe
APAC Subscribe Subscribe Subscribe Subscribe
Total Subscribe Subscribe Subscribe Subscribe

MicroStrategy Direct vs Indirect sales

RegionDirect SalesIndirect SalesTotal
Type % Subscribe Subscribe Subscribe
Revenues, $M Subscribe Subscribe Subscribe

MicroStrategy Customers - Breakdown by Geo, Size, Vertical and Product

List of Verified MicroStrategy Customers

No. of MicroStrategy Customers: 5000

No. of MicroStrategy Enterprise Applications Customers: 1000

No. of MicroStrategy Cloud Customers: x

No. of MicroStrategy Cloud Subscribers: 100000

MicroStrategy Cloud has over customers including: Johnson&Johnson, Thomson Reuters, Four Seasons Hotels and Resorts, Ingram Micro, Tapjoy, Angel.com, Coty US, DeRoyal Industries, Elan Polo International, ViSalus Sciences, Wintrust Financial Corporation, and the Texas Department of Transportation (TDOT), have found value in MicroStrategy Cloud.

MicroStrategy Market Opportunities, M&A and Geo Expansions

Microstrategy has expanded the team in Austria with Eva Klaus and Marcus Noetzel in terms of software and sales, in order to promote business in the Central Eastern Europe region.


In 2019, MicroStrategy released MicroStrategy for Office add-in an application extension that enables to integrate of MicroStrategy with Microsoft Office 365 and Excel for self-service tailoring of business analysis, while ensuring governed access to data and content through the MicroStrategy platform.


MicroStrategy continues to tweak its operations by streamlining management layers as it migrates to a subscription model. Released 10.2 Secure Cloud, completed company-wide restructuring to improve product delivery and sales execution.


In April 2017, MicroStrategy made two different integrations with Microsoft R Client and Alation. The integration between MicroStrategy 10 and Microsoft R Client enables users to build and visualize machine learning algorithms. MicroStrategy 10 integrated with Alation Data Explorer, the search and discovery interface of collaborative data company Alation. With this integration, customers have access to a data catalog directly within the MicroStrategy interface and can seamlessly conduct self-service enterprise data discovery and analytics in the MicroStrategy platform, enabling them to make faster, data-driven business decisions.

MicroStrategy Risks and Challenges

MicroStrategy’s migration to the Cloud is a work in progress and MicroStrategy may be better off focusing on Mobile BI, which remains one of its key differentiators.

MicroStrategy Ecosystem, Partners, Resellers and SI

MicroStrategy prepared to open a new office in Brazil and launched Hyperintelligence, a platform that integrates data analysis and mobility to deliver more information.

In 2018, Perficient acquired MicroStrategy partner Southport Services Group, a $17 million IT consulting firm and business intelligence specialist with 100 employees.

MicroStrategy primarily sells through its dedicated sales force, as well as through channel partners in order to increase market coverage in both domestic and international markets.

MicroStrategy has established strategic alliances with third-party vendors to help ensure the success of our customers’ business intelligence initiatives. These vendors include companies that are system integrators and consulting firms, resellers, value-added resellers, original equipment manufacturers (“OEMs”), and technology partners. It has strategic partnerships with Accenture, AT&T, Capgemini, Cognizant, Deloitte, HCL America, Hewlett-Packard, IBM, Informatica, NTT Data, ParAccel, Tata Consultancy Services, and Teradata.

MicroStrategy Cloud Infrastructure Insights

Subscribe to read more about:

  • MicroStrategy Public Cloud and Infrastructure (IaaS)
  • MicroStrategy Platform (PaaS)
  • MicroStrategy Application Delivery
  • MicroStrategy Private Cloud and Data Centers

Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.

Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).

For additional information on our methodologies, here's the link:

https://www.appsruntheworld.com/About Us

Copyright © 2020, APPS RUN THE WORLD