MicroStrategy

Recent Developments

Continues to tweak its operations by streamlining management layers as it migrates to a subscription model. Released 10.2 Secure Cloud, completed company-wide restructuring to improve product delivery and sales execution.

MicroStrategy Key Enterprise & Cloud Applications

MicroStrategy Cloud, MicroStrategy Alert

SCORES Analysis

MicroStrategy Strengths

MicroStrategy sells business intelligence and mobile software. Its business intelligence software platform enables leading organizations to analyze vast amounts of data and distribute business insight throughout the enterprise.

 

Recently, MicroStrategy has invested in a number of additional software technologies designed to help organizations capitalize on Big Data, Mobile Applications, Cloud-based Services, and Social Networking. To exploit these macro trends, MicroStrategy has extended its offerings to now include seven product lines: the MicroStrategy Business Intelligence Platform; the MicroStrategy Mobile Platform; MicroStrategy Cloud (cloud-based BI Platform-as-a-Service); MicroStrategy Express; MicroStrategy Wisdom (Social Intelligence); MicroStrategy Alert (mobile commerce); and MicroStrategy Usher (mobile identity network).

 

In October 2013, MicroStrategy unveiled its new MicroStrategy Analytics Platform, a comprehensive family of easy-to-use analytics solutions.

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• Key differentiators
• Domain Expertise
• Product portfolio
• Solution scope

MicroStrategy Revenues, $M:

Type/Year	2011	2012	2013	2014	2015	YoY Growth, %
Total Revenues, $M	Subscribe	Subscribe	Subscribe	Subscribe	Subscribe	Subscribe
Enterprise Applications Revenues, $M	Subscribe	Subscribe	Subscribe	Subscribe	Subscribe	Subscribe
Cloud Applications Revenues, $M	Subscribe	Subscribe	Subscribe	Subscribe	Subscribe	Subscribe

* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.

MicroStrategy Revenue Breakdown By Type, $M:

Type	License	Services	Hardware	Support & Maintenance	SaaS
% of Total Revenues	Subscribe	Subscribe	Subscribe	Subscribe	Subscribe
Revenues, $M	Subscribe	Subscribe	Subscribe	Subscribe	Subscribe

2015 Enterprise Applications Revenues By Functional Markets, $M:

Split by Functional MArkets	% of Total Revenues	2015 Enterprise Apps Revenues, By Functional Markets, $M
Analytics and BI	Subscribe	Subscribe
Collaboration	Subscribe	Subscribe
Content Management	Subscribe	Subscribe
Customer Relationship Management	Subscribe	Subscribe
eCommerce	Subscribe	Subscribe
Enterprise Performance Management	Subscribe	Subscribe
ERP Financial Management	Subscribe	Subscribe
ERP Services and Operations Management	Subscribe	Subscribe
Human Capital Management	Subscribe	Subscribe
IT Service Management	Subscribe	Subscribe
PLM/Engineering	Subscribe	Subscribe
Project Portfolio Management	Subscribe	Subscribe
Procurement	Subscribe	Subscribe
Sales Performance Management	Subscribe	Subscribe
Supply Chain Management	Subscribe	Subscribe
Treasury and Risk Management	Subscribe	Subscribe
Total	Subscribe	Subscribe

2015 Enterprise Applications Revenues By Verticals, $M:

Split by Verticals	% of Total Revenues	2015 Enterprise Apps Revenues, By Verticals, $M
Aerospace & Defense	Subscribe	Subscribe
Automotive	Subscribe	Subscribe
Banking and Financial Services	Subscribe	Subscribe
Communication	Subscribe	Subscribe
Construction and Real Estate	Subscribe	Subscribe
Consumer Packaged Goods	Subscribe	Subscribe
Distribution	Subscribe	Subscribe
Education	Subscribe	Subscribe
Government	Subscribe	Subscribe
Healthcare	Subscribe	Subscribe
Insurance	Subscribe	Subscribe
Leisure & Hospitality	Subscribe	Subscribe
Life Sciences	Subscribe	Subscribe
Manufacturing	Subscribe	Subscribe
Media	Subscribe	Subscribe
Non Profit	Subscribe	Subscribe
Oil and Gas	Subscribe	Subscribe
Professional Services	Subscribe	Subscribe
Retail	Subscribe	Subscribe
Transportation	Subscribe	Subscribe
Utility	Subscribe	Subscribe
Total	Subscribe	Subscribe

MicroStrategy Revenues By Region, $M

Region	% of Total Revenues	2015 Total Revenues, $M	2015 Enterprise Applications Revenues, $M	2015 Cloud Applications Revenues, $M
Americas	Subscribe	Subscribe	Subscribe	Subscribe
EMEA	Subscribe	Subscribe	Subscribe	Subscribe
APAC	Subscribe	Subscribe	Subscribe	Subscribe
Total	Subscribe	Subscribe	Subscribe	Subscribe

MicroStrategy 2015 Direct vs Indirect sales

Region	Direct Sales	Indirect Sales	Total
Type %	Subscribe	Subscribe	Subscribe
Revenues, $M	Subscribe	Subscribe	Subscribe

MicroStrategy Customers

No. of Customers: Subscribe

No. of Enterprise Applications Customers: Subscribe

No. of Cloud Customers: Subscribe

No. of Cloud Subscribers: Subscribe

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• Reference wins across regions
• Customer Size segments
• Customer wins momentum

MicroStrategy Opportunities

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• Market Opportunities at the vertical and subvertical levels
• Mergers and Acquisitions (M&A), Funding
• Geo Expansions

MicroStrategy Risks

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• Ability to handle internal and external risk and challenges

MicroStrategy Ecosystem

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• Health of ecosystem
• Network Effects of BPO, ISV, SI
• VAR Partners
• Direct vs Indirect sales

MicroStrategy Cloud Infrastructure Insights

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• Cloud Infrastructure (IaaS)
• Cloud Platform (PaaS)
• Cloud Application delivery (SaaS)
• Data Center (Hosting)

Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.

Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).

For additional information on our methodologies, here's the link:

https://www.appsruntheworld.com/
https://www.appsruntheworld.com/offerings

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