Mirakl Strengths, Domain Expertise, and Key Differentiators
Mirakl is a marketplace SaaS platform that empowers both B2B and B2C organizations to launch and grow an enterprise marketplace.
Mirakl Recent Developments
In May 2021, Mirakl launched new features for its Mirakl Marketplace Platform (MMP), enabling enterprises to fully integrate and manage both dropship and marketplace activities in a single, cloud-native solution. Bolstered by AI and seamlessly integrating marketplace participants, the updated platform includes a host of enterprise-oriented capabilities and features that specifically meet the growing demand for high-performance marketplaces in B2B industries.
Mirakl Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Mirakl applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Mirakl and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Mirakl Marketplace Platform customers.
Mirakl Overview
Ownership: - x
Number of Employees: 350
Functional Markets: eCommerce,
Key Verticals: Consumer Packaged Goods, Distribution, Manufacturing, Retail,
Mirakl Key Enterprise and Cloud Applications
Mirakl Marketplace Platform
Mirakl Revenues, $M:
| Type/Year | 2019 | 2020 | YoY Growth, % |
|---|---|---|---|
| Total Revenues, $M | Subscribe | Subscribe | Subscribe |
| Enterprise Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
| Cloud Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Mirakl Revenue Breakdown By Type, $M:
| Type | License | Prof. Services | Hardware | Support & Maintenance | SaaS | PaaS | IaaS | Other (Non Enterprise Application Revenues) | Total |
|---|---|---|---|---|---|---|---|---|---|
| % of Total Revenues | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | 100% |
| Revenues, $M | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe |
Mirakl Enterprise Applications Revenues By Functional Markets, $M:
Mirakl Enterprise Applications Revenues By Verticals, $M:
Mirakl Revenues By Region, $M
| Region | % of Total Revenues | 2020 Total Revenues, $M | 2020 Enterprise Applications Revenues, $M | 2020 Cloud Applications Revenues, $M |
|---|---|---|---|---|
| Americas | Subscribe | Subscribe | Subscribe | Subscribe |
| EMEA | Subscribe | Subscribe | Subscribe | Subscribe |
| APAC | Subscribe | Subscribe | Subscribe | Subscribe |
| Total | Subscribe | Subscribe | Subscribe | Subscribe |
Mirakl Direct vs Indirect sales
| Region | Direct Sales | Indirect Sales | Total |
|---|---|---|---|
| Type % | Subscribe | Subscribe | Subscribe |
| Revenues, $M | Subscribe | Subscribe | Subscribe |
Mirakl Customers - Breakdown by Geo, Size, Vertical and Product
List of Verified Mirakl Customers
No. of Mirakl Customers: 300
No. of Mirakl Enterprise Applications Customers: 300
No. of Mirakl Cloud Customers: 300
No. of Mirakl Cloud Subscribers: x
In April 2021, La Redoute company specializes in eCommerce in fashion and home decoration has chosen Mirakl to accelerate its marketplace initiative. By transitioning the marketplace business onto the Mirakl Marketplace Platform, La Redoute will strengthen the development of the brand in France through laredoute.fr, accelerate its international presence, and improve the user experience of sellers.
Mirakl has 300+ customers around the world. Its customers are: 1-800-Flowers, ABB, Afound, Astore by AccorHotels, Auchan, Best Buy, Carrefour Brazil, Catch Group, Darty, HP Enterprise, Kroger, La Poste, Leroy Merlin, and many others.
Mirakl Market Opportunities, M&A and Geo Expansions
In September 2021, Mirakl raised $555 million in a Series E funding round led by Silver Lake, with participation from long-term investors 83North, Elaia Partners, Felix Capital, and Permira. The new funding increases the company’s valuation to more than $3.5 billion.
In January 2021, Mirakl released 110% GMV growth and over $3.1B transacted on Mirakl-powered Marketplaces. In addition, in 2020, Mirakl closed $300M in series D funding led by Permira which placed the company’s valuation over $1.5 billion. As a result, Mirakl signed a record 73 new customers in 2020, including numerous Global 2000 companies, while launching 55 new marketplaces.
Mirakl Risks and Challenges
Expanding in the US market will be a challenge.
Mirakl Ecosystem, Partners, Resellers and SI
In March 2021, Mirak and PunchOut2Go, an agnostic Integration Platform as a Service (iPaaS) that transforms data, interchange between eCommerce and eProcurement technologies partnered to pair PunchOut2Go’s eProcurement and B2B automation with Mirakl’s enterprise marketplace technology. Through the partnership, B2B marketplace operators can incorporate punchout catalog functionality into Mirakl-powered Marketplaces, enabling the seamless integration of eProcurement and enterprise resource planning (ERP) platforms to increase access to B2B digital buyers and improve purchase experiences.
Mirakl Cloud Infrastructure Insights
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- Mirakl Public Cloud and Infrastructure (IaaS)
- Mirakl Platform (PaaS)
- Mirakl Application Delivery
- Mirakl Private Cloud and Data Centers
Research Methodology
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
For additional information on our methodologies, here's the link:
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