Operative

Operative Strengths, Domain Expertise, and Key Differentiators

Operative has a track record of working with clients to create a strong and proven ROI from using the Operative. One platform to manage its digital ad business. This value comes not only from the expected efficiency gains of automation manual work and reduction of errors, but in terms of revenue growth as well, turning the traditional cost center of Ad Operations into a revenue-generating machine. Operative's products manage multi-platform ad sales, traffic, billing, programming and rights, processing over $33 billion in advertising revenue from leading brands and agencies around the globe.

Operative Recent Developments

The ad management company SintecMedia has acquired Operative Media with the transaction (reportedly to be worth $200m) creating the largest SaaS-based offering in the addressable TV sector of the media industry.

In February 2018, SintecMedia relaunched as Operative. Lorne Brown, CEO of the combined organization, will lead the company as it delivers on a massive growth strategy to provide premium media companies with products for the future of media featuring broad integration, a unified product catalog, flexible demand and supply-side management across digital, linear, advanced TV and other channels.

Operative Mergers and Acquisitions (M&A) Activities

Francisco Partners acquired SintecMedia for $400 million. The same year, SintecMedia acquired Operative for digital advertising business management apps.

Operative Customers in ARTW Customer Database

Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Operative applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Operative and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified OnAir, IBMS, Operative One, Broadway customers.

Operative Overview

Ownership: - Francisco Partners

Number of Employees: 1300

Functional Markets: Content Management, Customer Relationship Management, ERP Financial Management,

Key Verticals: Media,

Operative Key Enterprise and Cloud Applications

OnAir, IBMS, Operative One, Broadway

Operative Revenues, $M:

Type/Year	2018	2019	YoY Growth, %
Total Revenues, $M	Subscribe	Subscribe	Subscribe
Enterprise Applications Revenues, $M	Subscribe	Subscribe	Subscribe
Cloud Applications Revenues, $M	Subscribe	Subscribe	Subscribe

* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.

Operative Revenue Breakdown By Type, $M:

Type	License	Services	Hardware	Support & Maintenance	SaaS
% of Total Revenues	Subscribe	Subscribe	Subscribe	Subscribe	Subscribe
Revenues, $M	Subscribe	Subscribe	Subscribe	Subscribe	Subscribe

Operative Enterprise Applications Revenues By Functional Markets, $M:

Split by Functional MArkets	% of Total Revenues	2019 Enterprise Apps Revenues, By Functional Markets, $M
Analytics and BI	Subscribe	Subscribe
Collaboration	Subscribe	Subscribe
Content Management	Subscribe	Subscribe
Customer Relationship Management	Subscribe	Subscribe
eCommerce	Subscribe	Subscribe
Enterprise Performance Management	Subscribe	Subscribe
ERP Financial Management	Subscribe	Subscribe
ERP Services and Operations Management	Subscribe	Subscribe
Human Capital Management	Subscribe	Subscribe
IT Service Management	Subscribe	Subscribe
PLM/Engineering	Subscribe	Subscribe
Project Portfolio Management	Subscribe	Subscribe
Procurement	Subscribe	Subscribe
Sales Performance Management	Subscribe	Subscribe
Supply Chain Management	Subscribe	Subscribe
Treasury and Risk Management	Subscribe	Subscribe
Total	Subscribe	Subscribe

Operative Enterprise Applications Revenues By Verticals, $M:

Split by Verticals	% of Total Revenues	2019 Enterprise Apps Revenues, By Verticals, $M
Aerospace and Defense	Subscribe	Subscribe
Automotive	Subscribe	Subscribe
Banking and Financial Services	Subscribe	Subscribe
Communication	Subscribe	Subscribe
Construction and Real Estate	Subscribe	Subscribe
Consumer Packaged Goods	Subscribe	Subscribe
Distribution	Subscribe	Subscribe
Education	Subscribe	Subscribe
Government	Subscribe	Subscribe
Healthcare	Subscribe	Subscribe
Insurance	Subscribe	Subscribe
Leisure and Hospitality	Subscribe	Subscribe
Life Sciences	Subscribe	Subscribe
Manufacturing	Subscribe	Subscribe
Media	Subscribe	Subscribe
Non Profit	Subscribe	Subscribe
Oil, Gas and Chemicals	Subscribe	Subscribe
Professional Services	Subscribe	Subscribe
Retail	Subscribe	Subscribe
Transportation	Subscribe	Subscribe
Utilities	Subscribe	Subscribe
Total	Subscribe	Subscribe

Operative Revenues By Region, $M

Region	% of Total Revenues	2019 Total Revenues, $M	2019 Enterprise Applications Revenues, $M	2019 Cloud Applications Revenues, $M
Americas	Subscribe	Subscribe	Subscribe	Subscribe
EMEA	Subscribe	Subscribe	Subscribe	Subscribe
APAC	Subscribe	Subscribe	Subscribe	Subscribe
Total	Subscribe	Subscribe	Subscribe	Subscribe

Operative Direct vs Indirect sales

Region	Direct Sales	Indirect Sales	Total
Type %	Subscribe	Subscribe	Subscribe
Revenues, $M	Subscribe	Subscribe	Subscribe

Operative Customers - Breakdown by Geo, Size, Vertical and Product

List of Verified Operative Customers

No. of Operative Customers: 300

No. of Operative Enterprise Applications Customers: 300

No. of Operative Cloud Customers: x

No. of Operative Cloud Subscribers: 25000

Operative is a trusted partner to top global media. More than 300 companies and more than 25000 users across 25 countries, including NBCUniversal, ABC, AT&T, STARZ, Beeswax, Star India, and Sky, rely on Operative.

Operative Market Opportunities, M&A and Geo Expansions

In October 2015, Operative (ex SintecMedia) acquired Broadway Systems, provider of broadcast management solutions. Earlier In April 2014, Operative acquired Pilat Media, providers of media business management software.

Operative Risks and Challenges

Operative needs to ramp up Cloud offerings to adapt to a fast-changing media landscape.

Operative Ecosystem, Partners, Resellers and SI

In May 2016, Operative (ex SintecMedia) partnered with Visible World to Extend Programmatic TV and Grow OnBoard Platform. Earlier in April 2016, Operative (ex SintecMedia) partnered with TubeMogul to enable End-to-End Programmatic Advertising for Broadcast Media. Triton Digital, technology provider for the global audio industry since June 2019 integrates with Operative.One.

Operative Cloud Infrastructure Insights

Subscribe to read more about:

Operative Public Cloud and Infrastructure (IaaS)
Operative Platform (PaaS)
Operative Application Delivery
Operative Private Cloud and Data Centers

Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.

Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).

For additional information on our methodologies, here's the link:

https://www.appsruntheworld.com/About Us
https://www.appsruntheworld.com/taxonomy
https://www.appsruntheworld.com/FAQ

Previous Next

Operative Among Apps Top 500