Operative Recent Developments
In February 2018, SintecMedia relaunched as Operative. Lorne Brown, CEO of the combined organization, will lead the company as it delivers on a massive growth strategy to provide premium media companies with products for the future of media featuring broad integration, a unified product catalog, flexible demand and supply-side management across digital, linear, advanced TV and other channels.
Operative M&A Activities
In 2016, Francisco Partners acquird SintecMedia for $400 million. The same year, SintecMedia acquired Operative for digital advertising business management apps.
Operative Overview
Ownership: - x
Employees: 1300
Functional Market: Content Management, ERP Services and Operations Management,
Key Verticals: Media,
Operative Key Enterprise & Cloud Applications
OnAir, IBMS, Broadway, SIMS, Medea and Nestor,
SCORES Analysis
Operative Strengths
Operative manages the business of multi-platform TV, is a business software partner for over 150 of the world's top TV and media companies. Its products manage multi-platform ad sales, traffic, billing, programming and rights, processing over $33 billion in advertising revenue from leading brands and agencies around the globe. SintecMedia introduced OnBoard, an innovative, robust TV Sales Side Platform (TV SSP) that makes TV and digital advertising more effective by enabling broadcasters and others to offer TV advertising, audience based sales and programmatic tools.
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- Key differentiators
- Domain Expertise
- Product portfolio
- Solution scope
Operative Revenues, $M:
| Type/Year | 2016 | 2017 | YoY Growth, % |
|---|---|---|---|
| Total Revenues, $M | Subscribe | Subscribe | Subscribe |
| Enterprise Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
| Cloud Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Operative Revenue Breakdown By Type, $M:
| Type | License | Services | Hardware | Support & Maintenance | SaaS |
|---|---|---|---|---|---|
| % of Total Revenues | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe |
| Revenues, $M | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe |
Operative Enterprise Applications Revenues By Functional Markets, $M:
Operative Enterprise Applications Revenues By Verticals, $M:
Operative Revenues By Region, $M
| Region | % of Total Revenues | 2017 Total Revenues, $M | 2017 Enterprise Applications Revenues, $M | 2017 Cloud Applications Revenues, $M |
|---|---|---|---|---|
| Americas | Subscribe | Subscribe | Subscribe | Subscribe |
| EMEA | Subscribe | Subscribe | Subscribe | Subscribe |
| APAC | Subscribe | Subscribe | Subscribe | Subscribe |
| Total | Subscribe | Subscribe | Subscribe | Subscribe |
Operative Direct vs Indirect sales
| Region | Direct Sales | Indirect Sales | Total |
|---|---|---|---|
| Type % | Subscribe | Subscribe | Subscribe |
| Revenues, $M | Subscribe | Subscribe | Subscribe |
Operative Customers
No. of Customers: Subscribe
No. of Enterprise Applications Customers: Subscribe
No. of Cloud Customers: Subscribe
No. of Cloud Subscribers: Subscribe
Don't Miss our Customer Database
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- Reference wins across regions
- Customer Size segments
- Customer wins momentum
Operative Opportunities
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- Market Opportunities at the vertical and subvertical levels
- Mergers and Acquisitions (M&A), Funding
- Geo Expansions
Operative Risks
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- Ability to handle internal and external risk and challenges
Operative Ecosystem
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- Health of ecosystem
- Network Effects of BPO, ISV, SI
- VAR Partners
- Direct vs Indirect sales
Operative Cloud Infrastructure Insights
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- Cloud Infrastructure (IaaS)
- Cloud Platform (PaaS)
- Cloud Application delivery (SaaS)
- Data Center (Hosting)
Research Methodology
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
For additional information on our methodologies, here's the link:
https://www.appsruntheworld.com/https://www.appsruntheworld.com/offerings
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