Planful (formerly Host Analytics) Strengths, Domain Expertise, and Key Differentiators
Planful specializes in developing cloud-based corporate performance management and business analytics software. Their suite of applications facilitates financial consolidation, disclosure management, budgeting, forecasting, reporting, and strategic planning. Planful's products empower Finance and Accounting teams to plan, close, and report swiftly and accurately, while enabling Human Resources to develop effective people strategies. Additionally, their solutions help Marketing teams plan and deliver enhanced business value, while supporting other departments across the organization to thrive in diverse environments.
Planful (formerly Host Analytics) Recent Developments
In June 2023, Planful unveiled Marketing Plan Builder, marking a significant advancement in Planful for Marketing. This innovative tool represents the industry's inaugural end-to-end solution for constructing, presenting, executing, and assessing marketing strategies. Marketing Plan Builder introduces expertise, guidance, and standardization to the process of crafting marketing plans for teams.
In May 2023, Planful unveiled a series of product enhancements, including refined budget management functionalities within the Planful for Marketing solution, expanded AI capabilities within the Predict suite, and more. These advancements align with Planful's overarching mission to empower customers in attaining optimal financial performance. By fostering collaboration among finance and accounting users and business stakeholders across organizations, Planful aims to streamline critical financial processes with speed and precision on a unified platform.
In June 2021, Planful launched Predict: Signals, marking the introduction of a suite of native artificial intelligence and machine learning solutions by the financial planning and analysis software provider. Predict: Signals aims to streamline the forecasting process by eliminating the requirement for extensive manual data review, thereby enhancing forecast accuracy and alerting businesses to data outliers. Leveraging a native AI/ML engine, the software automatically detects abnormalities, identifies patterns, and enhances planning and decision-making endeavors with intelligent forecasts and recommendations.
In May 2020, Planful unveiled its Planful Now package during the Planful Virtual Tour, offering organizations a valuable resource amid uncertain times. With businesses globally grappling with the economic impact of the COVID-19 crisis, the imperative to swiftly make data-informed decisions has never been more crucial.
In January 2020, Host Analytics underwent a rebranding initiative, transitioning its name to Planful.
Planful (formerly Host Analytics) Mergers and Acquisitions (M&A) Activities
In September 2022, Planful finalized its acquisition of Plannuh, a cloud platform specializing in marketing performance management. This strategic addition enables Planful to facilitate enhanced collaboration between finance, marketing teams, and other business stakeholders. Such capabilities empower forward-thinking CFOs and CMOs with the necessary tools to foster business growth opportunities throughout the organization.
Planful (formerly Host Analytics) Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Planful (formerly Host Analytics) applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Planful (formerly Host Analytics) and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Planful FP&A platform customers.
Planful (formerly Host Analytics) Overview
150 Spear Street Suite 1850
San Francisco, CA, 94105, United States
1 650-249-7100
https://www.planful.com/
Ownership: - Vector Capital, Monroe Capital, Advanced Technology Ventures, Centerview Capital Technology, Next World Capital, StarVest Partners and Trident Capital
Number of Employees: 465
Key Verticals: Banking and Financial Services, Consumer Packaged Goods, Distribution, K12, Higher Education, Healthcare, Life Insurance, P&C Insurance, Specialty Insurance, Leisure and Recreation, Hospitality, Life Sciences, Manufacturing, Faith-Based Nonprofit, Youth and Elderly Care, Special Cause Nonprofit, Professional Services, Retail, Transportation,
Planful (formerly Host Analytics) Key Enterprise and Cloud Applications
Planful FP&A platform
Planful (formerly Host Analytics) Revenues, $M:
| Type/Year | 2022 | 2023 | YoY Growth, % |
|---|---|---|---|
| Total Revenues, $M | Subscribe | Subscribe | Subscribe |
| Enterprise Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
| Cloud Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Planful (formerly Host Analytics) Revenue Breakdown By Type, $M:
Planful (formerly Host Analytics) Enterprise Applications Revenues By Functional Markets, $M:
Planful (formerly Host Analytics) Enterprise Applications Revenues By Verticals, $M:
Planful (formerly Host Analytics) Revenues By Region, $M
| Region | % of Total Revenues | 2023 Total Revenues, $M | 2023 Enterprise Applications Revenues, $M | 2023 Cloud Applications Revenues, $M |
|---|---|---|---|---|
| Americas | Subscribe | Subscribe | Subscribe | Subscribe |
| EMEA | Subscribe | Subscribe | Subscribe | Subscribe |
| APAC | Subscribe | Subscribe | Subscribe | Subscribe |
| Total | Subscribe | Subscribe | Subscribe | Subscribe |
Planful (formerly Host Analytics) Direct vs Indirect sales
| Region | Direct Sales | Indirect Sales | Total |
|---|---|---|---|
| Type % | Subscribe | Subscribe | Subscribe |
| Revenues, $M | Subscribe | Subscribe | Subscribe |
Planful (formerly Host Analytics) Customers - Breakdown by Geo, Size, Vertical and Product
List of Verified Planful (formerly Host Analytics) Customers
No. of Planful (formerly Host Analytics) Customers: 1400
No. of Planful (formerly Host Analytics) Enterprise Applications Customers: 1400
No. of Planful (formerly Host Analytics) Cloud Customers: 1400
No. of Planful (formerly Host Analytics) Cloud Subscribers: x
In July 2023, Planful revealed that Igloo Products Corp, a leading global cooler manufacturer, has chosen Planful as its financial performance management platform for tasks including financial planning and budgeting, consolidations, and workforce planning. Planful replaced a solution from one of its competitors.
In September 2022, Planful announced its instrumental role in streamlining financial forecasting processes for Gousto, a leading meal kit retailer in the UK. The implementation of Planful has yielded significant benefits for Gousto, particularly in time efficiency for critical FP&A tasks. Previously, the quarterly activity of rolling forecasts, which required a team of 30 people two weeks to complete, can now be accomplished in just two days. These remarkable time savings empowered Gousto to transition to monthly forecasts while still realizing substantial reductions in labor hours each month. Gousto estimates that, with the adoption of Planful, each teammate has regained nine days per quarter to allocate to other key priorities.
The company's customer portfolio features organizations such as CloudSense, Tile, ADA Health, Alladapt, Immunotherapeutics, FIGS, Envoy, Rocket Software, Zipline Logistics, Amcor, ProMach, Collingwood Lighting, SPG Global Specialists, Quantexa, Speedcast Communications, Mejuri, Tea Forte, Globo, Togetherwork, Carbon Health, and numerous others.
Planful (formerly Host Analytics) Market Opportunities, M&A and Geo Expansions
The most significant market opportunities for Planful include: Transitioning away from lower-tier EPM solutions such as Adaptive Planning, Prophix, and Vena; Addressing businesses that continue to rely on Excel for their EPM operations; Substituting outdated on-premise solutions like Hyperion, Cognos, and SAP with Planful's cloud-based platform.
Planful (formerly Host Analytics) Risks and Challenges
The transition from Host Analytics to Planful may potentially cause confusion among both existing and prospective clientele.
Planful (formerly Host Analytics) Ecosystem, Partners, Resellers and SI
In September 2023, Planful forged a partnership with The CFO Alliance, the premier professional community committed to advancing the professional and personal development goals of finance executives. This collaboration positions Planful as a reliable resource for the 9,000 members of The CFO Alliance, offering valuable insights to assist them in leveraging financial performance management solutions and data effectively across their organizations.
In August 2023, Planful welcomed Inverta, a leading B2B marketing consulting firm, to its partner network. This collaboration equips Inverta's clients with precise, comprehensive insights to synchronize marketing budgets with organizational objectives. Additionally, it provides a robust mechanism for monitoring and evaluating marketing performance across various channels.
In July 2023, Postal, a distinguished global offline engagement platform, formally joined Planful’s roster of partners. This alliance presents Postal clients with a more streamlined method for tracking expenses on the Postal platform, evaluating the return on investment (ROI) of Postal campaigns, and migrating from static, burdensome spreadsheets to Planful. Leveraging Planful's extensive capabilities, users can seamlessly formulate, execute, and manage marketing strategies and budgets across Postal and diverse marketing channels.
In 2022, Planful witnessed a remarkable 200% increase in its roster of EMEA resellers and strengthened its foothold in the APAC region. A recent milestone includes the forging of a partnership with Forpoint Solutions, a distinguished cloud solution provider catering to finance teams in Australia and New Zealand, further solidifying Planful's presence in these key markets.
In July 2021, Planful and Trintech, a renowned global provider of financial close solutions, unveiled a strategic partnership to mutually resell their respective products, thereby presenting an integrated end-to-end solution for financial and accounting processes. This collaboration furnishes mid-sized organizations with a premier single source of truth for their financial data, facilitating the seamless acceleration of FP&A, consolidation, and accounting close processes.
Planful maintains a diverse network of certified partners to facilitate and expedite clients' journeys. Among these partners are industry leaders such as Sage, Microsoft, Acumatica, Inverta, GrandView, FloQast, Deloitte, Cognizant, Solaris, Verostone, Satoris, Boomi, Navigator, OVG, Vantage Point, 6sense, Workiva, WG Consulting, and numerous others.
Planful (formerly Host Analytics) Cloud Infrastructure Insights
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Research Methodology
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing
databases as well as demand side and supply side research conducted throughout the
year with validation from vendors, customers, channel partners and documentations
such as earnings releases and 10Q and 10K filings, vertical industry studies,
regional and country-level statistics from public and private institutions(i.e.
colleges, universities, government agencies and trade associations).
For additional information on our methodologies, here's the link:
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