PROS Holdings Strengths, Domain Expertise, and Key Differentiators
More than 20 in-house patents and patents-pending speak to the potency of PROS's science and the ingenuity of the people who engineer it. Powered by AI and machine learning, our solutions help companies price, configure and sell their products and services with speed, precision and customer personalization. Every day it drives more than 400 million prices and 1.7 billion forecasts in more than 30 industries around the globe.
PROS Holdings Recent Developments
July 2021, PROS® (NYSE: PRO) announced next-generation intelligent SaaS editions for the PROS Platform designed to drive a harmonized and interconnected selling motion within and across key components of the commercial engine: direct sales, partner, marketplace, and self-service interactions to next-generation digital channels. With PROS Smart Price Optimization and Management and PROS Smart Configure Price Quote editions, every business can dynamically adapt their digital selling strategy to a highly fluid market while optimizing revenue profitably in constantly changing market contexts.
PROS Holdings Mergers and Acquisitions (M&A) Activities
In December 2021, PROS acquired EveryMundo, a provider in fare marketing technology for airlines.
In August 2019, PROS Holdings acquired Travelaer SAS, a digital innovator for the travel industry, for approximately $12 million. With Travelaer, PROS further extends its comprehensive portfolio to enable airlines to transform the traveler’s digital experience across all retail channels: airline.com, mobile and New Distribution Capability (NDC) platform.
PROS Holdings Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying PROS Holdings applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of PROS Holdings and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified PROS Platform customers.
PROS Holdings Overview
Ownership: - PRO:NYSE
Number of Employees: 1403
Functional Markets: CRM, eCommerce, SPM,
Key Verticals: Aerospace and Defense, Automotive, Banking and Financial Services, Communication, Consumer Packaged Goods, Distribution, Life Insurance, P&C Insurance, Specialty Insurance, Life Sciences, Manufacturing, Media, Professional Services, Retail, Transportation,
PROS Holdings Key Enterprise and Cloud Applications
PROS Platform
PROS Holdings Revenues, $M:
| Type/Year | 2020 | 2021 | YoY Growth, % |
|---|---|---|---|
| Total Revenues, $M | Subscribe | Subscribe | Subscribe |
| Enterprise Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
| Cloud Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
PROS Holdings Revenue Breakdown By Type, $M:
| Type | License | Prof. Services | Hardware | Support & Maintenance | SaaS | PaaS | IaaS | Other (Non Enterprise Application Revenues) | Total |
|---|---|---|---|---|---|---|---|---|---|
| % of Total Revenues | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | 100% |
| Revenues, $M | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe |
PROS Holdings Enterprise Applications Revenues By Functional Markets, $M:
PROS Holdings Enterprise Applications Revenues By Verticals, $M:
PROS Holdings Revenues By Region, $M
| Region | % of Total Revenues | 2021 Total Revenues, $M | 2021 Enterprise Applications Revenues, $M | 2021 Cloud Applications Revenues, $M |
|---|---|---|---|---|
| Americas | Subscribe | Subscribe | Subscribe | Subscribe |
| EMEA | Subscribe | Subscribe | Subscribe | Subscribe |
| APAC | Subscribe | Subscribe | Subscribe | Subscribe |
| Total | Subscribe | Subscribe | Subscribe | Subscribe |
PROS Holdings Direct vs Indirect sales
| Region | Direct Sales | Indirect Sales | Total |
|---|---|---|---|
| Type % | Subscribe | Subscribe | Subscribe |
| Revenues, $M | Subscribe | Subscribe | Subscribe |
PROS Holdings Customers - Breakdown by Geo, Size, Vertical and Product
List of Verified PROS Holdings Customers
No. of PROS Holdings Customers: x
No. of PROS Holdings Enterprise Applications Customers: x
No. of PROS Holdings Cloud Customers: x
No. of PROS Holdings Cloud Subscribers: x
Among PROS's customers are: Adobe, AeroMexico, Air Europa, Air Astana, Air China, Airgas, Air Serbia, AVIS, Avianca, Azul, Celanese and many others.
PROS Holdings Market Opportunities, M&A and Geo Expansions
PROS Holdings are investing heavily over the past few years in AI and machine learning to power pricing and revenue management, hoping it will differentiate from their competitors.
In August, PROS acquired Vayant Travel Technologies, Inc., a privately held company based in Sofia, Bulgaria for $35 million. Vayant is a cloud software company that provides advanced shopping, merchandising and inspirational travel solutions. The acquisition of Vayant accelerates PROS modern commerce innovation for the travel industry and positions PROS to deliver even greater value to its travel customers. The powerful combination creates an end-to-end offer optimization solution designed to help travel companies deliver personalized offers and expanded choices that drive loyalty and growth.
PROS Holdings Risks and Challenges
PROS's solutions and services involve storage, and to a more limited extent, the transmission of customers proprietary information. Despite the implementation of security measures and third-party security attestations, these systems may still be vulnerable to data theft, computer viruses, malicious software programs, programming errors, attacks by third parties or similar disruptive problems, and could result in someone obtaining unauthorized access to customers data or our data, including intellectual property and other confidential business information, or IT systems.
In addition, any errors, defects, disruptions in service or other performance problems could hurt the company's reputation, may damage customers businesses, customers could elect to not renew, delay or withhold payment, PROS could lose future sales, or customers may make other claims against them, which could harm subscription revenues, resulting in an increase in our provision for doubtful accounts, increase collection cycles for our accounts receivable or lead to the expense and risk of litigation.
PROS Holdings Ecosystem, Partners, Resellers and SI
The PROS Partner Network (PPN) is an ecosystem of advisory firms, technology partners and systems integrators. PROS technology partners are: Microsoft, Salesforce, Icertis, Dogusign, SAP and Travelport.
Its service partners are: L&T Infotech, Accenture, CGI, Deloitte, EY and CapGemini.
PROS Holdings Cloud Infrastructure Insights
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- PROS Holdings Public Cloud and Infrastructure (IaaS)
- PROS Holdings Platform (PaaS)
- PROS Holdings Application Delivery
- PROS Holdings Private Cloud and Data Centers
Research Methodology
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
For additional information on our methodologies, here's the link:
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