SAP Among Cloud Top 500

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SAP Recent Developments

Number of SAP SuccessFactors Employee Central customers for Cloud Core HR applications exceeded 1,250 in 2Q16, up from 1,100 in 1Q16.

SAP M&A Activities

SAP buys customer identity management firm Gigya for $350M

SAP Key Enterprise & Cloud Applications

Ariba Network: Sourcing, Procurement, & Finance, Concur Expense, Concur Invoice, Concur Travel, Fieldglass: Flexible Labor Management, SAP Business ByDesign (ERP for Midsize Business), SAP Business One Cloud (ERP for Small Business), SAP BusinessObjects Cloud for Analytics, SAP Hybris Cloud for Customer, SAP Hybris Cloud for Sales, SAP Hybris Cloud for Service, SAP Hybris Commerce, SAP Hybris Marketing, SAP Jam Collaboration, SAP Jam Communities, SAP SuccessFactors Employee Central, SuccessFactors Performance Management, SuccessFactors Recruiting

SCORES Analysis

SAP Strengths

SAP has built one of the most popular ERP products in the history of enterprise applications with widespread support from some of the biggest companies in the world.

For years they have entrusted SAP with their complex business processes that often involve the use of in-house systems that handle everything from financial management to production planning.

With the advent of Cloud Computing, these customers including HSBC, Nestle, and Siemens are following SAP as they migrate their internal systems to Cloud-based services like eCommerce, Recruiting, Sourcing, and more recently ERP from the vendor.

After consolidating its gains in the on-premise space, SAP has begun to replicate that success in Cloud delivery as well.

The acquisition of Concur for travel and expense management has extended its reach in the Cloud, adding millions of users along with the ones that it already picked up from Ariba, SuccessFactors, Fieldglass and Hybris.

The next phase of its growth will come from driving greater wallet share among its customers with S/4HANA, its next-generation ERP products, while upselling and cross-selling with Cloud products for dedicated purpose like Core HR or multiple functions like Business Network, which spans everything from contingent labor procurement to supplier relationship management.

In the second quarter of 2017, SAP signed 6,300 S/4 HANA customers, doubling the number since the beginning of 2016.

By the end of 2017, SAP expects to have 1,000 of these go-live S/4 HANA customers, paving the way to a critical mass of users actively running a new generation of applications for financial management, logistics as well as other mission-critical functions.

What’s more remarkable is the fact that some of them will be accessing S/4 HANA via the Cloud with implementations that take as little as four weeks, proving that ERP can be readily consumed as anything else in the Cloud.

Regardless of the delivery, the common thread of these implementations is the massive amounts of data that they generate and the insights that follow with the latest advances in artificial intelligence, machine-learning, Internet of Things as well as predictive analytics all coming together in the form of SAP Leonardo.

What customers can expect is to better harness different data sets that come across their SAP systems by turning to the SAP Leonardo system, which encompasses a range of technologies and services combined with design thinking workshops to put into practice innovative ideas like leveraging Blockchain as a ledger system for shipping containers because of its immutable characteristics.

SAP’s Digital Business Services can turn such use cases into prototypes in as little as six weeks, underscoring the fact that the vendor is wasting little time to bridge the systems that it has built for decades with those that are still on the drawing boards.

In June 2017, SAP opened its first Leonardo Center in Paris, followed by similar facilities in New York; São Leopoldo, Brazil; and Bangalore, India.

One of such Leonardo projects is Connected Coffee Machine, which enables Cafes Richards’ 160 technicians to remotely perform machine analytics or even repair or adjust coffee machines across its stores.

That sums up the ability of customers to pick up real-time signals from their SAP systems that ultimately allow them to save time and money, while delivering better user experience.

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SAP Revenues, $M:

Type/Year 2015 2016 YoY Growth, %
Total Revenues, $M Subscribe Subscribe Subscribe
Enterprise Applications Revenues, $M Subscribe Subscribe Subscribe
Cloud Applications Revenues, $M Subscribe Subscribe Subscribe

* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.

SAP Revenue Breakdown By Type, $M:

Type License Services Hardware Support & Maintenance SaaS
% of Total Revenues Subscribe Subscribe Subscribe Subscribe Subscribe
Revenues, $M Subscribe Subscribe Subscribe Subscribe Subscribe

SAP Revenues By Region, $M

Region % of Total Revenues 2016 Total Revenues, $M 2016 Enterprise Applications Revenues, $M 2016 Cloud Applications Revenues, $M
Americas Subscribe Subscribe Subscribe Subscribe
EMEA Subscribe Subscribe Subscribe Subscribe
APAC Subscribe Subscribe Subscribe Subscribe
Total Subscribe Subscribe Subscribe Subscribe

SAP Direct vs Indirect sales

Region Direct Sales Indirect Sales Total
Type % Subscribe Subscribe Subscribe
Revenues, $M Subscribe Subscribe Subscribe

SAP Customers

No. of Customers: Subscribe

No. of Enterprise Applications Customers: Subscribe

No. of Cloud Customers: Subscribe

No. of Cloud Subscribers: Subscribe

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  • Reference wins across regions
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SAP Opportunities

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  • Market Opportunities at the vertical and subvertical levels
  • Mergers and Acquisitions (M&A), Funding
  • Geo Expansions

SAP Risks

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  • Ability to handle internal and external risk and challenges

SAP Ecosystem

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  • Health of ecosystem
  • Network Effects of BPO, ISV, SI
  • VAR Partners
  • Direct vs Indirect sales

SAP Cloud Infrastructure Insights

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  • Cloud Infrastructure (IaaS)
  • Cloud Platform (PaaS)
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Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.


Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).




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