Sprinklr Strengths, Domain Expertise, and Key Differentiators
Sprinklr is a unified customer experience management platform for enterprises. It provides social media marketing, social advertising, content management, collaboration, advocacy and social media monitoring for large brands like Nike, Microsoft and McDonald's.
In January 2018, Sprinklr introduced Social DMP (data management platform) and Predictive Budget Allocation within Sprinklr’s Advertising Cloud to maximize the impact of social advertising. With this introduction, the world’s largest brands have an easier way to reach the right consumers with relevant ads and ensure optimal ad budgets without leaving Sprinklr’s unified platform. The result – improved ROI and ultimately better customer experience.
In October 2017, Sprinklr added eight new products integrated with its Experience Cloud to create a simpler and faster-unified platform. Among its eight new products are Social Cloud, Marketing Cloud, Advertising Cloud, Research Cloud, Commerce Cloud, and Care Cloud.
Sprinklr Recent Developments
In September 2019, Sprinklr launched new Sprinklr Intuition AI capabilities that automate a high volume of decisions and actions to help brands increase revenue, reduce costs, and manage risk: Smart Response Recommendations for customer care and Smart Response Compliance for brand engagement.
In April 2017, Sprinklr made a major push from social media management to customer experience management (CXM), announcing the extension of its platform as clouds for customer-facing functions – marketing, advertising, research, commerce, and care – providing each with the solutions required to thrive in a social world where customers are in control.
Sprinklr Mergers and Acquisitions (M&A) Activities
Sprinklr acquired Little Bird, a Portland-based technology company that helps brands analyze connections across the social web to discover top influencers who can galvanize word-of-mouth marketing; build like-minded communities and create relevant content to increase engagement, and identify early-movers to accelerate the discovery of trends.
Little Bird’s technology-enhanced Sprinklr’s audience insights, segmentation, advertising, and analytics capabilities as part of the only unified platform for enterprises to engage customers and manage their experience at scale.
Sprinklr Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Sprinklr applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Sprinklr and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Sprinklr customers.
Ownership: - x
Number of Employees: 1500
Functional Markets: Customer Relationship Management,
Key Verticals: Automotive, Banking and Financial Services, Communication, Construction and Real Estate, Consumer Packaged Goods, Education, Government, Healthcare, Insurance, Leisure and Hospitality, Life Sciences, Manufacturing, Media, Non Profit, Oil and Gas, Professional Services, Retail, Transportation, Utility,
Sprinklr Key Enterprise and Cloud Applications
Sprinklr Revenues, $M:
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|Enterprise Applications Revenues, $M||Subscribe||Subscribe||Subscribe|
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* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Sprinklr Revenue Breakdown By Type, $M:
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Sprinklr Enterprise Applications Revenues By Functional Markets, $M:
Sprinklr Enterprise Applications Revenues By Verticals, $M:
Sprinklr Revenues By Region, $M
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Sprinklr Direct vs Indirect sales
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Sprinklr Customers - Breakdown by Geo, Size, Vertical and Product
No. of Sprinklr Customers: 1200
No. of Sprinklr Enterprise Applications Customers: 1200
No. of Sprinklr Cloud Customers: 1200
No. of Sprinklr Cloud Subscribers: 50000
Headquartered in New York City with more than 1500 employees globally, Sprinklr is revolutionizing customer engagement for more than 1,000 of Fortune’s top enterprise brands, including Acer, HTC, BBVA, Allianz, PSEG, Barilla, Experian, French Connections, Conde Nast, Starwood Hotels&Resorts, P;G, Dell, 1-800-Flowers, Trend Micro, Castroll, Fergurson, Nike, NHL, Pernord Richard, Timberland, Saks Fifth Avenue, The North Face, Castrol, Frontier Airlines, Cisco, Hearst, Newell Rubbermaid, Turkish Airlines, GM, IHG, Intel, Microsoft, Samsung, and Virgin America, and partners like Accenture, Havas, and Razorfish.
Sprinklr Market Opportunities, M&A and Geo Expansions
Sprinklr acquired Postano, a social visualization platform, from TigerLogic Corporation. The acquisition, Sprinklr’s tenth overall and ninth in the past two years, brings another powerful component to the industry’s most complete social platform.
Through the integration with Sprinklr’s Experience Cloud, brands will not only be able to listen to but actually see the voice of their customer and bring it to life through the best social display capability in the market – all in one platform. Postano’s technology will elevate Sprinklr’s Command Center and other digital display capabilities, giving brands greater creativity and scale in the execution of visual experiences online and offline.
In May 2019, Sprinklr launched Sprinklr Presentations, a new function of the Core Platform, and available across all 5 Sprinklr products — Modern Marketing; Modern Advertising; Modern Research; Modern Care; and Modern Engagement. Sprinklr Presentations enables brands to present real-time social and business data in beautiful, engaging slide decks with unimaginable convenience.
Sprinklr Risks and Challenges
Sprinklr is expanding into social media space and the next challenge remains its ability to deliver multi-channel CRM applications especially for mobile users. The next question is the level of integration needed to make its enlarged product portfolio mostly grown through acquisitions work seamlessly for customers that want to standardize on its CRM platform.
Sprinklr Ecosystem, Partners, Resellers and SI
Sprinklr has three types of strategic alliance options: Services partners, Reseller/OEM partners and Technology partners.
Among its partners are Deloitte Digital, Microsoft, IBM, SAP, Allant and many others.
In February 2018, Sprinklr integrated with Viber, an application that allows people to make free and secure voice and video calls, one-on-one chats, group messages, and connect with their favorite brands and celebrities. With this integration the world’s largest brands can engage with customers on Viber and analyze these interactions directly in Sprinklr, resulting in improved customer service and actionable data to inform business decisions.
Sprinklr Cloud Infrastructure Insights
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- Sprinklr Public Cloud and Infrastructure (IaaS)
- Sprinklr Platform (PaaS)
- Sprinklr Application Delivery
- Sprinklr Private Cloud and Data Centers
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
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