Sprout Social Strengths, Domain Expertise, and Key Differentiators
Sprout Social offers deep social media listening and analytics, social management, customer care and advocacy solutions to more than 31,000 brands and agencies worldwide. Sprout’s unified platform integrates the power of social throughout every aspect of a business and enables social leaders at every level to extract valuable data and insights that drive their business forward.
Sprout Social Recent Developments
Sprout Social launched new TikTok integration and added Instagram Reels to video management functionality in May and August of 2022 respectively.
Sprout Social Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Sprout Social applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Sprout Social and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Sprout Social Platform customers.
Sprout Social Overview
Ownership: - NASDAQ: SPT
Number of Employees: 1000
Functional Markets: Analytics and BI, CRM,
Key Verticals: Aerospace and Defense, Automotive, Banking and Financial Services, Communication, Consumer Packaged Goods, Distribution, Higher Education, Federal Government, State and Local Government, Public Safety, Leisure and Recreation, Hospitality, Manufacturing, Media, Faith-Based Nonprofit, Youth and Elderly Care, Special Cause Nonprofit, Professional Services, Retail,
Sprout Social Key Enterprise and Cloud Applications
Sprout Social Platform
Sprout Social Revenues, $M:
| Type/Year | 2020 | 2021 | YoY Growth, % |
|---|---|---|---|
| Total Revenues, $M | Subscribe | Subscribe | Subscribe |
| Enterprise Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
| Cloud Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Sprout Social Revenue Breakdown By Type, $M:
| Type | License | Prof. Services | Hardware | Support & Maintenance | SaaS | PaaS | IaaS | Other (Non Enterprise Application Revenues) | Total |
|---|---|---|---|---|---|---|---|---|---|
| % of Total Revenues | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | 100% |
| Revenues, $M | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe |
Sprout Social Enterprise Applications Revenues By Functional Markets, $M:
Sprout Social Enterprise Applications Revenues By Verticals, $M:
Sprout Social Revenues By Region, $M
| Region | % of Total Revenues | 2021 Total Revenues, $M | 2021 Enterprise Applications Revenues, $M | 2021 Cloud Applications Revenues, $M |
|---|---|---|---|---|
| Americas | Subscribe | Subscribe | Subscribe | Subscribe |
| EMEA | Subscribe | Subscribe | Subscribe | Subscribe |
| APAC | Subscribe | Subscribe | Subscribe | Subscribe |
| Total | Subscribe | Subscribe | Subscribe | Subscribe |
Sprout Social Direct vs Indirect sales
| Region | Direct Sales | Indirect Sales | Total |
|---|---|---|---|
| Type % | Subscribe | Subscribe | Subscribe |
| Revenues, $M | Subscribe | Subscribe | Subscribe |
Sprout Social Customers - Breakdown by Geo, Size, Vertical and Product
List of Verified Sprout Social Customers
No. of Sprout Social Customers: 33000
No. of Sprout Social Enterprise Applications Customers: x
No. of Sprout Social Cloud Customers: x
No. of Sprout Social Cloud Subscribers: x
Sprout Social have a highly diverse base of over 33,000 current customers across SMBs, Mid-market companies, Enterprises and marketing agencies, as well as government, non-profitand educational institutions
Sprout Social Market Opportunities, M&A and Geo Expansions
With more than 3.9 billion global users consuming and sharing billions of posts per day, social media has fundamentally changed the entire customer experience. Social mediais becoming mission-critical to the way organizations reach, engage and understand their target audience and customers.
Sprout Social Risks and Challenges
Sprout Social have incurred net losses since inception and expect to incur net losses in the future. Sprout Social incurred net losses of $28.7 million, $31.7 million and $46.8 million in 2021, 2020 and 2019, respectively. As of December 31, 2021, Sprout Social had an accumulated deficit of $175.7 million. Sprout Social have never achieved profitability on an annual or quarterly basis and they do not know if will be able to achieve or sustain profitability.
Sprout Social Ecosystem, Partners, Resellers and SI
Sprout Social have established relationships with certain channel partners, including resellers and referral partners, to distribute their platform. Sprout Social believes that continued growth in their business is dependent upon identifying, developing and maintaining strategic relationships with Sprout Social's existing and potential channel partners that can drive substantial revenue andprovide additional value-added services to their customers. Sprout Social expects channel partners to become increasingly important as they expand within the United States and internationally.
Sprout Social Cloud Infrastructure Insights
Subscribe to read more about:
- Sprout Social Public Cloud and Infrastructure (IaaS)
- Sprout Social Platform (PaaS)
- Sprout Social Application Delivery
- Sprout Social Private Cloud and Data Centers
Research Methodology
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
For additional information on our methodologies, here's the link:
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