Symphony RetailAI Strengths, Domain Expertise, and Key Differentiators
Symphony RetailAI is an N.A. startup that provides Artificial Intelligence (AI), Machine Learning (ML), and Deep Learning (DL). Enabled decision platforms and software solutions designed to drive profitable revenue growth for Fast Moving Consumer Goods (FMCG/ CPG/ Manufacturers) and Retailers with solutions ranging from Supply Chain Management, Customer Insights, Marketing, Financial and Merchandising Enterprise Solutions.
Solution Platform: AI, SaaS, Cloud Computing, On-premise Symphony RetailAI formed in January 2018, by incorporating Symphony GOLD and Symphony EYC as two new divisions.
Symphony RetailAI Recent Developments
Symphony RetailAI, a provider of integrated AI-powered marketing, merchandising and supply chain solutions for FMCG retailers and manufacturers, announced significant SaaS revenue momentum in 2020 and that it is laying the groundwork for continued growth into 2021. Following considerable uplifts in both SaaS and perpetual license revenue from the prior year, Symphony RetailAI is focusing on acceleration of its go-to-market capabilities with the appointment of two new executive team members who will report into its newly named Chief Revenue Officer. Symphony RetailAI realized total revenue growth of 19% in Q4 2020 compared to Q4 2019. The company’s growth for 2020 yielded a SaaS revenue increase of 65% and perpetual license revenue growth of 76% when compared to 2019. Further, the company expanded transformation initiatives with existing and new industry leaders including Intermarché, Smart & Final, Dagrofa, Buy-Low, Rossman, Magnum Cash & Carry, Globus and SPAR Saudi Arabia, as well as CPG manufacturers like Mars, PepsiCo and ABInBev in 2020. Increases in license revenue rounded out a year of profitable growth for the company during a challenging year for many software vendors.
In July 2019, Symphony RetailAI launched Symphony RetailAI Shelf Intelligence, a software solution that empowers retailers to quickly and easily design more engaging and profitable store layouts, and ensure that planogram compliance improves on-shelf availability, store inventory accuracy, promotion execution, and product performance. Symphony RetailAI Shelf Intelligence has partnered with ReTech Labs, a provider in technology innovation, focusing on building brands and transforming physical stores into the efficient and automated stores of the future.
Symphony RetailAI Mergers and Acquisitions (M&A) Activities
Symphony RetailAI acquired of ReTech Labs, a global SaaS provider of real-time image capture and recognition technology. Through ReTech’s solutions, retailers and CPG teams can manage on-shelf availability, eliminate out-of-stock issues and distribution voids, and ensure the compliance and execution of planograms, pricing and promotions.
In January 2018, Symphony RetailAI strengthened its formation, incorporating Symphony GOLD and Symphony EYC into the new company as divisions. Symphony RetailAI is a provider of Artificial Intelligence-enabled decision platforms, solutions, and insights that drive measurable growth for the world's leading FMCG retailers and CPG manufacturers.
Symphony RetailAI's Retail Solutions Division, formerly Symphony GOLD, provides software solutions for personalized marketing, merchandising and category management, retail operations, and supply chain planning and replenishment. The Customer Intelligence Division, formerly known as Symphony EYC, focuses on solutions for customer-centric insights, category insights, promotions and personalized, omnichannel customer interaction.
Symphony RetailAI Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Symphony RetailAI applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Symphony RetailAI and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Symphony Retail Cloud, customers.
Symphony RetailAI Overview
Ownership: - Symphony Technology Group
Number of Employees: 1000
Functional Markets: CRM, eCommerce, ERP Financial, ERP Services and Operations Management, Procurement, SCM,
Key Verticals: Consumer Packaged Goods, Manufacturing, Retail,
Symphony RetailAI Key Enterprise and Cloud Applications
Symphony Retail Cloud,
Symphony RetailAI Revenues, $M:
| Type/Year | 2020 | 2021 | YoY Growth, % |
|---|---|---|---|
| Total Revenues, $M | Subscribe | Subscribe | Subscribe |
| Enterprise Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
| Cloud Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Symphony RetailAI Revenue Breakdown By Type, $M:
| Type | License | Prof. Services | Hardware | Support & Maintenance | SaaS | PaaS | IaaS | Other (Non Enterprise Application Revenues) | Total |
|---|---|---|---|---|---|---|---|---|---|
| % of Total Revenues | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | 100% |
| Revenues, $M | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe |
Symphony RetailAI Enterprise Applications Revenues By Functional Markets, $M:
Symphony RetailAI Enterprise Applications Revenues By Verticals, $M:
Symphony RetailAI Revenues By Region, $M
| Region | % of Total Revenues | 2021 Total Revenues, $M | 2021 Enterprise Applications Revenues, $M | 2021 Cloud Applications Revenues, $M |
|---|---|---|---|---|
| Americas | Subscribe | Subscribe | Subscribe | Subscribe |
| EMEA | Subscribe | Subscribe | Subscribe | Subscribe |
| APAC | Subscribe | Subscribe | Subscribe | Subscribe |
| Total | Subscribe | Subscribe | Subscribe | Subscribe |
Symphony RetailAI Direct vs Indirect sales
| Region | Direct Sales | Indirect Sales | Total |
|---|---|---|---|
| Type % | Subscribe | Subscribe | Subscribe |
| Revenues, $M | Subscribe | Subscribe | Subscribe |
Symphony RetailAI Customers - Breakdown by Geo, Size, Vertical and Product
List of Verified Symphony RetailAI Customers
No. of Symphony RetailAI Customers: 1200
No. of Symphony RetailAI Enterprise Applications Customers: 1200
No. of Symphony RetailAI Cloud Customers: x
No. of Symphony RetailAI Cloud Subscribers: x
Symphony RetailAI expanded transformation initiatives with existing and new industry leaders including Intermarché, Smart & Final, Dagrofa, Buy-Low, Rossman, Magnum Cash & Carry, Globus and SPAR Saudi Arabia, as well as CPG manufacturers like Mars, PepsiCo and ABInBev in 2020.
In March 2020, BTC implemented Symphony RetailAI Warehouse Management. A major Slovenian third-party logistics provider, BTC, offers logistics services for the likes of leading gasoline retailer, Petrol, as well as well-known CPG manufacturers in the region Atlantic, Dr.Oetker, Bayersdorf, Zito, Pernod Ricard and more. In an effort to support its modernization and growing operations, BTC turned to Symphony RetailAI for warehouse management and Android-based voice solutions.
Symphony RetailAI has more than 1200 customers in over 70 countries including 15 of The Top 25 grocery retailers. In July 2019, Carrefour France made investments to optimize its supply chain operations by deploying Symphony RetailAI's warehouse replenishment, inventory flow optimization, and supply chain insights solutions. This most recent agreement is part of an on-going strategic collaboration between Symphony RetailAI and Carrefour. In the past year, the company added more than 125 new customers, expanded and renewed relationships with over 100 current clients, and opened extra offices in India and the UK to support the rapid growth.
In addition, its solutions are used to help manage an estimated nine billion SKUs across more than 250,000 stores, support the dispatch of over 1 million warehouse orders each day, and the creation of more than 50 million planograms every year.
Symphony RetailAI also holds a deep understanding of 175 million households from $160 billion of grocery retail, and its solutions provide more than 275 million personalized, high-precision targeted offers every month.
Among its customer are MDI, an Alex Lee Company, Albert Czech Republic, Magnum Cash & Carry, Tavria-V, Chip Mong, Simply Market, Laboratoires Urgo Healthcare, Manor AG, Intermarch, Beiersdorf, Leroy Merlin Russia, Dollar Express, Longo's Brothers Fruit Markets, Kum & Go, CHU Nantes (France), Marjane (Morocco), Seicomart, Midlands Co-operative, Aunt Bessie's, Union Primeurs Laurance, Mercator, Sequoia, Poliv, Univerexport, Bruneau, Molson Coors Europe, Denn's Biomarket, Heinen's and many others.
Symphony RetailAI Market Opportunities, M&A and Geo Expansions
In June 2021, Symphony RetailAI named Cheryl Sullivan to the newly created position of Chief Product Officer. Under Sullivan’s leadership, the company will combine its product management and marketing teams, as she works to develop an integrated product and marketing strategy across the organization.
In May 2019, Symphony RetailAI made a global strategic alliance with Zebra Technologies, an innovator at the edge of the enterprise with solutions that enable businesses to gain a performance edge. The goal is to offer retailers, manufacturers, and logistics firms a complete solution to increase operational warehouse and back-office productivity.
Symphony RetailAI Risks and Challenges
In January 2020, Symphony RetailAI appointed Chris Koziol as CEO and a member of the company’s board of directors. Dr. Pallab Chatterjee, who previously served as CEO, has retired after a long career in technology, including several years at Symphony Technology Group.
Symphony EYC is taking the vertically integrated concept further by delivering an extended product portfolio to customers in retail, distribution and other verticals. The issue is whether the approach is going to resonate with the target audience primarily in the retail vertical. Another question has to do with its owner Symphony's grand vision for some of its recently acquired assets and if it will combine them to drive the economy of scale.
Meanwhile, Symphony EYC has embarked on a new initiative combining Big Data analytics with its software that presumably is going to run on the Exadata platform from Oracle. Though these experiments have not set the retail vertical on fire, it's just a matter of time before these ingredients trigger the combustion needed to get the company moving again.
Symphony RetailAI Ecosystem, Partners, Resellers and SI
Symphony RetailAI's channel partners include: 110 Data, Acosta, Anderson Research, Axiante, BS2, Business Solutions Adiser, Campura Triangulum Corporation, Category and Trade Company, Catman Solution and many others.
Symphony RetailAI Cloud Infrastructure Insights
Subscribe to read more about:
- Symphony RetailAI Public Cloud and Infrastructure (IaaS)
- Symphony RetailAI Platform (PaaS)
- Symphony RetailAI Application Delivery
- Symphony RetailAI Private Cloud and Data Centers
Research Methodology
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
For additional information on our methodologies, here's the link:
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