Upland Software Among Apps Top 500

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Upland Software Strengths, Domain Expertise, and Key Differentiators

Upland Software, which specializes in project management apps for professional services organizations, continued to expand with recent acquisitions to cover content management apps for governments and schools as well as a cloud-based mobile messaging platform, along with website analytics.

Upland is one of the largest providers of cloud-based applications for project, portfolio and work management, helping organizations to align their goals, projects and programs, optimize their resource utilization and workflows, and empower their teams to collaborate and work effectively.

The company offers a family of cloud-based enterprise work management software applications under the Upland brand for information technology, process excellence, finance, professional services, and marketing functions in organizations.

Upland's software applications address enterprise work challenges in various categories, including program and portfolio management, project management and collaboration, workflow automation and enterprise content management, digital engagement management, professional services automation, and financial management.

Upland Software Recent Developments

In May 2020, Upland Software enhaced its Enterprise Sales & Marketing (ESM) Cloud designed to make complex B2B buyer journeys simpler, smarter, and more connected. The Spring 2020 release heightened user simplicity, unlocked rich insights from analytics, including Salesforce Einstein and Tableau, and provides greater collaboration capabilities across the entire revenue team in order to increase performance.

In January 2020, Upland Software launched Upland Intelligent Capture, a solution that unifies and secures end-to-end document workflow automation capabilities into a single cloud-ready solution.

Upland Software Mergers and Acquisitions (M&A) Activities

In October 2019, Upland Software acquired Altify, the customer revenue optimization (CRO) cloud solution for sales and the extended revenue teams. Altify will be a core platform of Upland's Sales Optimization solution suite, and sales proposal automation, all supported by a robust content operations platform to ensure consistent messaging for high impact revenue teams.

In the same period, Upland acquired InGenius, a Computer Telephony Integration (CTI) solution for enterprise contact centers. With the addition of InGenius's CTI platform, Upland now offers the first Contact Center Productivity solution suite that provides a single pane of glass for all voice and CRM data, along with enterprise knowledge management and customer sentiment analysis solutions to drive improved contact center efficiency and customer experience.

In March 2018, Upland Software acquired InterFAX Communications Ltd., a provider of secure, cloud-based messaging solutions including enterprise cloud fax and secure document distribution.

In June 2018, Upland Software acquired RO Inovation a provider of cloud-based customer reference solution for creating, deploying, managing, and measuring customer reference and sales enablement content. RO Innovation is combined with Qvidian, Upland's cloud-based RFP and sales proposal automation solution, as Upland builds an industry-leading sales enablement product suite.

In October 2018, Upland Software acquired Rant & Rave, a provider of cloud-based customer engagement solutions.

Upland Software Customers in ARTW Customer Database

Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Upland Software applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Upland Software and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Upland Software PowerSteering Program and Portfolio Management, Upland Software Eclipse PPM customers.

Upland Software Key Enterprise and Cloud Applications

Upland Software PowerSteering Program and Portfolio Management, Upland Software Eclipse PPM

Upland Software Revenues, $M:

Type/Year 2018 2019 YoY Growth, %
Total Revenues, $M Subscribe Subscribe Subscribe
Enterprise Applications Revenues, $M Subscribe Subscribe Subscribe
Cloud Applications Revenues, $M Subscribe Subscribe Subscribe

* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.

Upland Software Revenue Breakdown By Type, $M:

Type License Services Hardware Support & Maintenance SaaS
% of Total Revenues Subscribe Subscribe Subscribe Subscribe Subscribe
Revenues, $M Subscribe Subscribe Subscribe Subscribe Subscribe

Upland Software Revenues By Region, $M

Region % of Total Revenues 2019 Total Revenues, $M 2019 Enterprise Applications Revenues, $M 2019 Cloud Applications Revenues, $M
Americas Subscribe Subscribe Subscribe Subscribe
EMEA Subscribe Subscribe Subscribe Subscribe
APAC Subscribe Subscribe Subscribe Subscribe
Total Subscribe Subscribe Subscribe Subscribe

Upland Software Direct vs Indirect sales

Region Direct Sales Indirect Sales Total
Type % Subscribe Subscribe Subscribe
Revenues, $M Subscribe Subscribe Subscribe

Upland Software Customers - Breakdown by Geo, Size, Vertical and Product

List of Verified Upland Software Customers


No. of Upland Software Customers: 9000

No. of Upland Software Enterprise Applications Customers: 9000

No. of Upland Software Cloud Customers: x

No. of Upland Software Cloud Subscribers: x


Among Upland's 9000, and one million user customers are: Palmetto Security Group, DJI and Associates Inc., Gordon Food Service, J D Williams& Company Limited, Paradysz/PM Digital, TODO1 Services, Toyota Material Handling Europe, Air Products, BE Aerospace, British Sugar, HAVI Global Solutions, Medtronic, Pepsi, and US Department of the Treasury, PR Newswire, Ciena, Swiss Re, PPG, 1-800-FLOWERS. COM, McGraw-Hill, Jack In The Box, UK Highways Agency, Covance, Johnson Controls, Eaton and many other. Organizations worldwide, including Abbot Vascular, Autodesk, Estee Lauder, Eaton, General Electric and JDA Software, trust the Tenrox product to meet their requirements in the areas of Professional Services Automation (PSA) and time and expense tracking.

Upland Software Market Opportunities, M&A and Geo Expansions

In July 2020, Upland Software acquired Localytics, a provider of mobile app personalization and analytics solutions. With Localytics, Upland’s Customer Experience Management (CXM) Cloud enrisches the mobile experiences, personalization, and real-time sentiment analysis across every digital channel, including text, mobile app, browser, wallet, voice, and email. The acquisition adds approximately $20 million in annualized revenues and will be immediately accretive to Upland's Adjusted EBITDA per share.

In May 2019 Upland acquired Kapost, a content operations platform provider for sales and marketing. Kapost is an important addition to Upland's Enterprise Sales Enablement and Customer Experience Management (CXM) solution suites.

In April, Upland acquired PostUp, a provider of email and audience development solutions for publishing and media brands.

Upland Software Risks and Challenges

Incorporating all the recent acquisitions and creating a solid Go-To-Market strategy will be a challenge for Upland. To answer the challenge, in February 2020, Upland changed few marketing executives to drive key go-to-market functions.

Jim Rudden joined Upland as executive vice president and chief marketing officer (CMO), Virginia Miracle joined Upland as executive vice president and chief customer officer (CCO) along with Joseph Rodriguez, who joined Upland as senior vice president of global account sales.

Upland Software Ecosystem, Partners, Resellers and SI

Upland Software sells its software applications primarily through a direct sales organization comprised of inside sales and field sales personnel. In addition to its direct sales organization, they have an indirect sales organization, which sells to distributors and value-added resellers.

Upland Software Cloud Infrastructure Insights

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  • Upland Software Public Cloud and Infrastructure (IaaS)
  • Upland Software Platform (PaaS)
  • Upland Software Application Delivery
  • Upland Software Private Cloud and Data Centers

Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.


Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).


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