Vendavo Among Apps Top 500

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Vendavo Strengths, Domain Expertise, and Key Differentiators

Vendavo’s front-line profit optimization solutions help customers drive profitable growth by empowering salespeople to negotiate confidently at the “Moment of Truth,” delivering 10-30% incremental profit, while increasing front-line effectiveness, agility, and responsiveness. Vendavo is the enterprise profitability solution of choice for more than 300 company divisions at some of the world’s biggest names in Chemicals and Process Industries, Consumer Packaged Goods, Wholesale Distribution, Energy and Utilities, Technology, Industrial Manufacturing, and Medical Devices and Consumables.

In 2020, Vendavo experienced record growth and retention amongst challenging economic conditions that saw many businesses forced to scale back costs. In 2020, Vendavo's SaaS business grew by 51%, service booking grew by 54%, and the company had 95% customer retention of its subscription service. Of note is the fact that 78% of Vendavo's customers are in the cloud.

Vendavo Recent Developments

In October 2021 Vendavo launched Vendavo Sales Optimizer. Vendavo Sales Optimizer is an AI-enabled SaaS solution that leverages a company's existing transaction history to recommend products that each customer is most likely to buy. The Sales Optimizer is a standalone sales intelligence solution that delivers its intelligent recommendations directly to any CRM, CPQ, or eCommerce solution, creating a more personalized customer experience while helping sales to grow top-line revenue through low-risk conversations with their customers. The Vendavo Sales Optimizer solution was developed in collaboration with Vendavo enterprise customers as part of Vendavo's Lighthouse Customer Program. Early analyses indicate customers can see a 5% to 15% lift in sales by equipping sales teams with the right products customers are most likely to buy. Vendavo Sales Optimizer was designed for B2B use cases and their nuanced differences. The SaaS solution is completely configurable through its user interface in a clicks-not-code manner, making it simple to set up. By utilizing their transactional data, organizations can leverage sophisticated AI without the need for data scientists or custom solutions. A typical business analyst can create, train, validate, and benchmark multiple models before selecting the most suitable model.

In July 2020, Vendavo launched Vendavo Deal Price Guidance for Salesforce Sales Cloud on Salesforce AppExchange, empowering customers to optimize deal win rates, improve enterprise profitability and enhance the overall customer experience. Vendavo Deal Price Guidance (VDPG) is an intelligent, cloud-native solution that delivers AI-enabled, deal-specific pricing guidance directly into a customer’s CRM and quotation workflows ensuring the right price for every quoting situation.

In April 2020, Vendavo launched Vendavo Margin Bridge Analyzer (VMBA). VMBA is a powerful, cloud-based commercial intelligence solution that enables B2B enterprises to accurately measure and monitor the business impact of complex changes in prices, volumes, product mix, and other dynamic market factors including currency fluctuations. Unlike traditional manual and spreadsheet driven approaches, VMBA delivers a highly scalable, automated and more accurate approach to better meet the price, volume, mix analysis requirements of large enterprises. In the same period, Vendavo launched the Pricing Solutions Benefits Calculator. The free, interactive tool provides a custom report that shows a pricing solution’s expected value range from conservative to full.

Vendavo Mergers and Acquisitions (M&A) Activities

In June 2018, Vendavo acquired Swedish SaaS pricing software provider Navetti AB. With Navetti, Vendavo's commercial excellence platform adds robust functionality in rules-based, customer value-focused strategic price management that reacts dynamically to changing market conditions, competitive price data sourcing, transfer price management, cost management, and cloud-based reporting and analytics.

Earlier in 2017, Vendavo acquired Endeavor Commerce, a SaaS-based CPQ solution provider. By integrating Vendavo's strategic pricing guidance and customer segmentation capabilities into Endeavor's flagship solution, EndeavorCPQ, price optimization is seamlessly injected into the CPQ workflow and enterprise profitability is enhanced.

Vendavo Customers in ARTW Customer Database

Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Vendavo applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Vendavo and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Vendavo CPQ Cloud customers.

Vendavo Overview

Ownership: - Francisco Partners

Number of Employees: 475

Functional Markets: CRM, SPM,

Key Verticals: Aerospace and Defense, Automotive, Communications, Consumer Packaged Goods, Distribution, Healthcare, Life Sciences, Manufacturing, Oil, Gas and Chemicals, Professional Services, Transportation,

Vendavo Key Enterprise and Cloud Applications

Vendavo CPQ Cloud

Vendavo Revenues, $M:

Type/Year 2019 2020 YoY Growth, %
Total Revenues, $M Subscribe Subscribe Subscribe
Enterprise Applications Revenues, $M Subscribe Subscribe Subscribe
Cloud Applications Revenues, $M Subscribe Subscribe Subscribe

* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.

Vendavo Revenue Breakdown By Type, $M:

Type License Prof. Services Hardware Support & Maintenance SaaS PaaS IaaS Other (Non Enterprise Application Revenues) Total
% of Total Revenues Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe 100%
Revenues, $M Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe

Vendavo Revenues By Region, $M

Region % of Total Revenues 2020 Total Revenues, $M 2020 Enterprise Applications Revenues, $M 2020 Cloud Applications Revenues, $M
Americas Subscribe Subscribe Subscribe Subscribe
EMEA Subscribe Subscribe Subscribe Subscribe
APAC Subscribe Subscribe Subscribe Subscribe
Total Subscribe Subscribe Subscribe Subscribe

Vendavo Direct vs Indirect sales

Region Direct Sales Indirect Sales Total
Type % Subscribe Subscribe Subscribe
Revenues, $M Subscribe Subscribe Subscribe

Vendavo Customers - Breakdown by Geo, Size, Vertical and Product

List of Verified Vendavo Customers


No. of Vendavo Customers: 300

No. of Vendavo Enterprise Applications Customers: x

No. of Vendavo Cloud Customers: x

No. of Vendavo Cloud Subscribers: x


Vendavo's customers—who operate across various industries including chemicals, industrial manufacturing, high tech, and wholesale distribution—trust their solutions and business experts to provide guidance on effective strategies and best practices that maximize margins and enable businesses to close more deals, more profitably. Among Vendavo customers are 3M, Air Products, Coleman, Dell, Ford, MillerCoors, Lord, HoneyWell.

Vendavo Market Opportunities, M&A and Geo Expansions

To better meet the needs of their growing customer base, Vendavo moved into a new office in Dallas. The more modern space supports sales and service for manufacturing customers as well as Vendavo’s growing Configure Price Quote (CPQ) customer base.

In August 2021 Vendavo has secured a major round of strategic investment from Accel-KKR, along with a re-investment by current owner Francisco Partners. With this investment, Vendavo will scale product development to satisfy client demand for innovative B2B commercial solutions that unlock growth and profitability. It will also fund future go-to-market strategies and accelerate partnership and M&A opportunities, helping it expand its leadership position and best-in-class customer loyalty and retention.

Vendavo Risks and Challenges

Vendavo powers the shift to digital business for the world's most demanding B2B companies, unlocking value, growing margin, and accelerating revenue. It can be challenging.

Vendavo Ecosystem, Partners, Resellers and SI

Vendavo is certified by SAP as a PartnerEdge partner and has certifications in process integration NW-XI-CNT 7.1, NetWeaver JAVA-EE ADV 7.3, and ABAP add-on for NetWeaver Application Server 7.0. Among Vendavo implementation, partners are Accenture, Deloitte, IBM, Hitachi, unlike its technology partners: BigMachines, IBM, ORACLE, Salesforce.com, and SAP. Additionally, Vendavo partnered with Entomo, Inc., a leader in channel revenue management solutions, to manage the entire incentive lifecycle from setting up and negotiation through accruals to payments.

Vendavo Cloud Infrastructure Insights

Subscribe to read more about:

  • Vendavo Public Cloud and Infrastructure (IaaS)
  • Vendavo Platform (PaaS)
  • Vendavo Application Delivery
  • Vendavo Private Cloud and Data Centers

Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.


Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).


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