VTEX Strengths, Domain Expertise, and Key Differentiators
In May 2019, Retail Pro International and VTEX launch integrated, agile digital commerce offering VTEX’s True Cloud Commerce. The new offering pairs comprehensive Retail Pro retail management solution for retailers who have a brick-and-mortar presence, with VTEX’s Cloud Commerce Platform for digital commerce.
VTEX Recent Developments
In September 2021, VTEX, the enterprise digital commerce platform for premier brands and retailers, announced a multi-year agreement with Amazon Web Services (AWS), an Amazon company, to create a new direct-to-consumer (DTC) solution that gives large enterprises, particularly global consumer packaged goods (CPG) brands, the ability to quickly and easily launch eCommerce sites and experiences to sell directly to consumers. The agreement will enable VTEX to extend its presence in the global digital commerce segment by using AWS technologies and leveraging AWS’ sales channels to build innovative, customer-centric capabilities for CPG companies. The new DTC Launchpad solution, powered by VTEX on AWS, will combine AWS machine learning services, including Amazon Forecast and Amazon Personalize, and VTEX eCommerce, marketplace, and order management capabilities with logistics and distribution operations provided through Amazon’s global Multi-Channel Fulfillment (MCF) to create an end-to-end DTC solution.
VTEX launched strategic expansion throughout North America with a series of new initiatives including a corporate rebrand, exhibitions at key U.S. based industry trade shows, and a new leadership team in Miami.
VTEX Mergers and Acquisitions (M&A) Activities
In February 2021, VTEX a multinational tech company that provides a global, fully integrated, end-to-end commerce solution, announced today it has acquired Workarea, a U.S.-based cloud commerce platform provider, to strengthen its presence in and commitment to the U.S. and Canadian markets. VTEX will leverage Workarea’s deep commerce experience to scale growth. The deal brings VTEX’s U.S. headcount to nearly 100 employees. New customers from Workarea include leading retail merchants like sustainable fashion brand Reformation, and mattress and bedding manufacturer Sleep Number. Workarea’s customers have added more than $1 billion in gross merchandise volume (GMV) to VTEX, accounting for 20% of the company’s total GMV in the U.S. and Canada.
In January 2019, VTEX acquired UniteU eCommerce Platform as part of the company's efforts to expand rapidly within the market. This acquisition further strengthens VTEX's presence in the region, leveraging 18 years of UniteU's experience in the US and Canadian markets, as well as working alongside native integration systems like Retail Pro and Microsoft Dynamics NAV to offer a better, more robust unified commerce solution.
VTEX Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying VTEX applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of VTEX and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified VTEX eCommerce customers.
Ownership: - VTEX
Number of Employees: 1400
Functional Markets: eCommerce,
Key Verticals: Aerospace and Defense, Automotive, Communication, Construction, Real Estate, Consumer Packaged Goods, Distribution, Healthcare, Leisure and Recreation, Hospitality, Life Sciences, Manufacturing, Media, Oil and Gas, Chemicals, Professional Services, Retail, Transportation, Utilities,
VTEX Key Enterprise and Cloud Applications
VTEX Revenues, $M:
|Type/Year||2020||2021||YoY Growth, %|
|Total Revenues, $M||Subscribe||Subscribe||Subscribe|
|Enterprise Applications Revenues, $M||Subscribe||Subscribe||Subscribe|
|Cloud Applications Revenues, $M||Subscribe||Subscribe||Subscribe|
* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
VTEX Revenue Breakdown By Type, $M:
|Type||License||Prof. Services||Hardware||Support & Maintenance||SaaS||PaaS||IaaS||Other (Non Enterprise Application Revenues)||Total|
|% of Total Revenues||Subscribe||Subscribe||Subscribe||Subscribe||Subscribe||Subscribe||Subscribe||Subscribe||100%|
VTEX Enterprise Applications Revenues By Functional Markets, $M:
VTEX Enterprise Applications Revenues By Verticals, $M:
VTEX Revenues By Region, $M
|Region||% of Total Revenues||2021 Total Revenues, $M||2021 Enterprise Applications Revenues, $M||2021 Cloud Applications Revenues, $M|
VTEX Direct vs Indirect sales
|Region||Direct Sales||Indirect Sales||Total|
VTEX Customers - Breakdown by Geo, Size, Vertical and Product
No. of VTEX Customers: 2500
No. of VTEX Enterprise Applications Customers: 2500
No. of VTEX Cloud Customers: 2500
No. of VTEX Cloud Subscribers: x
Major global brands including Sony, Walmart, Whirlpool, Coca-Cola, Stanley Black & Decker, AB InBev and Nestlé, plus 2,500 active online stores in 32 countries, trust VTEX to accelerate and transform their commerce business.
VTEX Market Opportunities, M&A and Geo Expansions
In July 2021, VTEX, the enterprise digital commerce platform for premier brands and retailers, announced that it closed on July 23, 2021, its initial public offering of 21,850,000 Class A common shares consisting of 16,726,702 Class A common shares offered by VTEX (including 2,850,000 Class A common shares resulting from the exercise of the underwriters’ option to exercise the green shoe) and 5,123,298 Class A common shares offered by VTEX’s selling shareholders, pursuant to an effective registration statement on Form F-1 filed with the U.S. Securities and Exchange Commission (“SEC”) at a public offering price of $19.00 per Class A common share. The shares began trading on the New York Stock Exchange on July 21, 2021, under the symbol “VTEX.” VTEX intends to use the net proceeds from this offering for general corporate purposes, which may include investments for the development of software, products or technologies, investments in the international expansion of its operations, funding future opportunistic mergers, acquisitions, or investments in complementary businesses, and maintaining liquidity.
In April 2020, VTEX responded to strong demand from large B2C retailers and enterprise B2B brands in the US market by expanding its commerce capabilities and its US leadership team. This market expansion follows a $140 million investment by Softbank in 2019 and the recent opening of VTEX’s new US headquarters in Manhattan. This investment is driven by the increased interest and demand for modern and flexible commerce technology from enterprises like Stanley Black & Decker and Motorola.
With VTEX, customers can get Faster implementation 30% Boost in organic traffic 54% Increase in conversion rates.In 2017, the company launched their US and European operations with the opening of offices in Miami, London and Madrid, growing the VTEX global presence to 14 offices in 30 countries.
VTEX Risks and Challenges
Sometimes there may be a breakdown in communications between VTEX and the partner. There are active security resources, with automatic retries, but there may also be human error, such as the partner updating the platform without updating the integration with VTEX.
VTEX Ecosystem, Partners, Resellers and SI
The company has invested deeply in its partnership program, which has enabled them to build and cultivate relationships across a variety of industry-specific partners who specialize in a wide array of areas. With over 1,000 partners worldwide ranging from implementation agencies (SIS) to payment gateways and marketplaces, VTEX is immensely proud to offer the advantages of this ecosystem to all of its customers.
VTEX signed a strategic partnership with Adyen that will support the reach of e-commerce businesses as they expand into the global market. Adyen, known worldwide as the leading payments technology company facilitating global commerce, adds additional versatility to the already powerful VTEX name as they continue to offer better services in the international commerce market. PayMee, payment technology platform and VTEX signed a partnership for offering solutions aimed at e-commerce companies.
VTEX Cloud Infrastructure Insights
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- VTEX Public Cloud and Infrastructure (IaaS)
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Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
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