Reported 100+ live customers for Workday Financials in 2016. Total customer count exceeded 1,300..
Ownership: Public - WDAY : NYSE
Key Verticals: Aerospace & Defense, Automotive, Banking and Financial Services, Communication, Construction and Real Estate, Consumer Packaged Goods, Distribution, Education, Government, Healthcare, Insurance, Leisure & Hospitality, Manufacturing, Media, Professional Services, Retail, Transportation,
Workday Key Enterprise & Cloud Applications
Workday Human Capital Management, Workday Financial Management and Workday Student (GA this fall, but already deployed at design partner institutions.)
Workday has not skipped a day of work when selling Cloud-based ERP applications.
In 2015, it picked up 350 customers to reach more than 1300. By comparison, it signed 250 new customers in 2014. Much of its increased momentum could be attributable to a growing portfolio of Cloud applications, coupled with across-the-board enhancements for mobility support, intuitive user interface as well as new offerings like Recruiting and Insight Applications. These two capabilities topped Workday's fast-evolving product agenda over the past year.
Workday accelerated momentum for Workday Financial Management with 45 customers joining in the fourth quarter of fiscal 2016, bringing the total customer count for this application to more than 200. Workday has over 100 financial management customers in production and live customers in 35 countries.
Recruiting was internally built, while the underlying technology for Insight Applications was derived from its 2014 acquisition of Identified, which leveraged Big Data algorithms to facilitate predictive analytics and machine learning throughout Workday's applications.
In less than two years more than 545 customers have purchased Workday Recruiting. Workday Payroll has been extended to a number of new countries including the UK in 2015 and France in 2016. In addition to its stronghold in HCM, Workday has begun to make inroads into other ERP pillars after signing more than 100 for its Financial Management application.
Another key attribute is Workday's ability to harness the resources of its partners to take customers live. Deloitte, for example, took 50 Workday customers with a million employees live in 2014. Altogether these factors have made Workday not just a major force in Cloud HCM, but also a thriving Cloud platform capable of transforming the entire enterprise applications market.
In September 2015, Workday announced Workday Learning, a new application intended to offer a more personalized, meaningful learning experience for organizations to evolve and encourage career development at every stage of the employee lifecycle. Workday Learning will be built into the fabric of Workday's unified suite of applications including Workday Human Capital Management (HCM) and Workday Financial Management, providing customers with a single system to cultivate their workforce, close talent gaps, and drive business growth.
Workday Revenues, $M:
|Type/Year||2011||2012||2013||2014||2015||YoY Growth, %|
|Total Revenues, $M||134.4||273.6||468.9||788||1162||47.46%|
|Enterprise Applications Revenues, $M||88.6||190.3||354||613||929||51.55%|
|Cloud Applications Revenues, $M||88.6||190.3||354||613||929||51.55%|
* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Workday Revenue Breakdown By Type, $M:
|Type||License||Services||Hardware||Support & Maintenance||SaaS|
|% of Total Revenues||0%||20.05%||0%||0%||79.95%|
2015 Enterprise Applications Revenues By Functional Markets, $M:
|Split by Functional MArkets||% of Total Revenues||2015 Enterprise Apps Revenues, By Functional Markets, $M|
|Analytics and BI||0%||0|
|Customer Relationship Management||0%||0|
|Enterprise Performance Management||1.5%||13.9|
|ERP Financial Management||10%||92.9|
|ERP Services and Operations Management||0%||0|
|Human Capital Management||87%||808.2|
|IT Service Management||0%||0|
|Project Portfolio Management||0%||0|
|Sales Performance Management||0%||0|
|Supply Chain Management||0%||0|
|Treasury and Risk Management||0%||0|
2015 Enterprise Applications Revenues By Verticals, $M:
|Split by Verticals||% of Total Revenues||2015 Enterprise Apps Revenues, By Verticals, $M|
|Aerospace & Defense||1%||9.3|
|Banking and Financial Services||10%||92.9|
|Construction and Real Estate||5%||46.5|
|Consumer Packaged Goods||10%||92.9|
|Leisure & Hospitality||10%||92.9|
|Non Profit||0%||0||Oil and Gas||0%||0||Professional Services||3%||27.9||Retail||7%||65||Transportation||6%||55.7||Utility||0%||0|
Workday Revenues By Region, $M
|Region||% of Total Revenues||2015 Total Revenues, $M||2015 Enterprise Applications Revenues, $M||2015 Cloud Applications Revenues, $M|
Workday 2015 Direct vs Indirect sales
|Region||Direct Sales||Indirect Sales||Total|
No. of Customers: 1300
No. of Enterprise Applications Customers: 1300
No. of Cloud Customers: 1300
No. of Cloud Subscribers: n/a
Workday has more than 1300 customers, more than 70% of which are live and in production, ranging from mid-sized businesses to Fortune 500 companies. Despite their size, some of Workday's key customers have gone live in a compressed time frame.
Building on recent Workday Financial Management customer news including the expanded deployments of Aon plc and Cushman & Wakefield, new customer highlights include: Live full suite customers (Financial and Human Capital Management applications): Aon plc, Cushman & Wakefield, J.B. Hunt Transport Services, Unum, Netflix, King, Pierce County, The University of Rochester, Schumacher Group, Bill Gosling Outsourcing, City Year, TripAdvisor, AAA Northern California.
Nevada and Utah Recent Workday wins: Airbus, Kohl’s, ConAgra Foods, Best Western International, LL Bean, Cerner Corporation, Finnair, Caliber Collision, CP Group, Financial Times, Premier Healthcare Services, TomTom, GoDaddy Inc., The Ohio State University, City and County of Denver, Centrica. Lifetime Fitness, for example, is live on Workday HCM, Procurement&Financials, the latest showcase of ERP power on Cloud scale.
Shelter Insurance was able to go live in 2014 shortly after rolling out eight Workday modules including Accounting, Asset Management. Ten weeks after Shelter Insurance deployed Workday, the carrier was already testing transactions and had converted a full year of historical data. Other customers like Kimberly-Clark and HP have gone further with global deployment of Workday HCM.
Earlier Workday customer wins include: Bristol Myers Squibb, Levi Strauss, Schumacher Group, Allied Global Holdings, Nissan Motor Company, Ltd., Primark, SunTrust Banks, Thiess Pty, Ltd., Travelex, DuPont, Johnson Controls, Yale University, J.B. Hunt, Pierce County, The University of Rochester, Association of American Medical Colleges, City Year, Madison College, Syracuse University, Sallie Mae, Direct Line Insurance Group, Inchcape Shipping Services, Ramboll, Scandic Hotels, TripAdvisor, Rentokil Initial Plc, AAA Northern California, Nevada and Utah, and Thomson Reuters.
After winning deals from a slew of customers in education and services sectors, Workday is expected to move into asset-intensive industries.
In 2015, Workday announced Workday Inventory along with enhancements to Workday Procurement, to address the supply chain management needs of healthcare providers. As its customer mix becomes more diverse, global support will become a big priority for Workday in 2016.
The same applies to continuous innovation in user interface, gearing up to save time and money for its customers that are committed to make easy-to-use Workday applications available to a large base of employees and key constituents across different devices and touch points.
In March 2016, Workday launched Workday Payroll for France, a new application that enables organizations with employees in France to streamline the payroll process and address the full spectrum of enterprise payroll needs. Workday Payroll for France was built as part of Workday Financial Management and Workday Human Capital Management (HCM) to facilitate faster financial reporting, improve compliance control, and provide a more comprehensive view of global and local labor costs.
Unlike other Cloud applications vendors that aim to sustain their momentum by expanding their product portfolios through acquisitions, Workday has largely chosen to grow its portfolio through organic development.
As Workday builds out its offerings gradually, it runs the risks of leaving money on the table as some of its customers may find it necessary to overhaul their application environment by replacing the missing pieces from Workday with something that is readily available from a niche vendor.
It’s no wonder that Workday has been following the playbook of PeopleSoft, which started out in HR and subsequently moved into verticals like higher education, since the executive team leading Workday also helped found PeopleSoft. The issue is whether the environment that fed the early successes of PeopleSoft, which drove growing adoptions of its client-server software among big companies and universities in a linear fashion, might still be conducive for Workday to plot its next moves in a more chaotic Cloud era.
Workday sells direct, but its partner ecosystem is becoming more robust than ever. Accenture, CSC, Deloitte, NGA Human Resources, OneSource Virtual, and PWC have invested heavily in their Workday practice. In addition, Workday has certified more than 6,000 partner consultants, growing its field expertise to meet customer demand.
Because of some gaps within the Workday portfolio, partners like NGAhr have been able to shore up services and product offerings especially when it comes to payroll support for dozens of countries that Workday does not currently support with its own offerings.
In December 2015, Workday has expanded its partnership with ADP to provide multinational organizations with a seamless and unified global payroll experience. The partnership plans to leverage the next level in integration technology to unite Workday Human Capital Management (HCM) and ADP Global Payroll in a single user experience within Workday, enabling multinational organizations to more effectively manage their global workforce, efficiently process payroll, and maximize business growth.
Other partners include: Appirio, AXIA(was acquired by KMPG), Balkon(was acquired by PwC), CedarCrestone(is now Sierra-Ceder), Cloudator, Collaborative Solutions, CPSG, DayNIne, everBe, IBM, Jeitosa Group International(was acquired by Mercer), Kainos, Kloud, KPMG, Meteorix(was acquired by IBM), OmniPoint (was acquired by Aon Hewitt), and Towers Watson (was acquired by KPMG).
Workday Cloud Infrastructure InsightsWorkday Data Center, Amazon AWS, HP Public Cloud, OpenStack
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
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