8×8 Strengths, Domain Expertise, and Key Differentiators
8x8 empowers multinational enterprises to improve employee productivity and deliver superior customer experiences via both desktop and mobile apps and traditional desk phones. With a truly global footprint, spanning six continents, the 8x8 Experience Communications as a Service (XCaaS) Platform lowers total cost of ownership and reduces complexity while optimizing communications quality, reliability and security. 8x8 XCaaS is an integrated cloud contact center and unified communications platform, which includes cloud contact center, business phone, video meetings, team chat, and SMS capabilities in a single-vendor solution.
8×8 Recent Developments
In February 2024, 8x8 introduced the launch of 8x8 Engage, a customized solution driven by artificial intelligence (AI) that facilitates seamless customer engagement across various departments within an organization. Designed specifically to cater to the needs of customer-facing employees outside of the traditional contact center, 8x8 Engage fills crucial gaps in an organization's customer experience (CX) journey. By equipping this often overlooked user base with tailored tools and capabilities, 8x8 Engage empowers them to consistently achieve successful outcomes and contribute to enhanced customer experiences, ultimately fostering loyalty and driving business success.
8×8 Mergers and Acquisitions (M&A) Activities
In July 2019, 8x8 acquired Wavecell Pte.Ltd., a Singapore-based global Communications Platform-as-a-Service (CPaaS) provider, for approximately USD $125 million in cash and stock. The acquisition provides 8x8 with an established technology platform and high-growth revenue business to pursue CPaaS globally and represents a natural expansion of 8x8’s cloud business from Unified Communications-as-a-Service (UCaaS), Contact Center-as-a-Service (CCaaS), and Video into the CPaaS market.
8×8 Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying 8×8 applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of 8×8 and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified 8x8 XCaaS Platform customers.
8×8 Overview
675 Creekside Way
Campbell, CA, 95008, United States
1 408-727-1885
https://www.8x8.com/
Ownership: - NYSE: EGHT
Number of Employees: 1921
Functional Markets: Collaboration, CRM,
Key Verticals: Aerospace and Defense, Automotive, Banking and Financial Services, Communications, Construction, Real Estate, Consumer Packaged Goods, Distribution, K12, Higher Education, Federal Government, State and Local Government, Public Safety, Healthcare, Life Insurance, P&C Insurance, Specialty Insurance, Leisure and Recreation, Hospitality, Life Sciences, Manufacturing, Media, Faith-Based Nonprofit, Youth and Elderly Care, Special Cause Nonprofit, Oil and Gas, Chemicals, Professional Services, Retail, Transportation, Utilities,
8×8 Key Enterprise and Cloud Applications
8x8 XCaaS Platform
8×8 Revenues, $M:
| Type/Year | 2022 | 2023 | YoY Growth, % |
|---|---|---|---|
| Total Revenues, $M | Subscribe | Subscribe | Subscribe |
| Enterprise Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
| Cloud Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
8×8 Revenue Breakdown By Type, $M:
8×8 Enterprise Applications Revenues By Functional Markets, $M:
8×8 Enterprise Applications Revenues By Verticals, $M:
8×8 Revenues By Region, $M
| Region | % of Total Revenues | 2023 Total Revenues, $M | 2023 Enterprise Applications Revenues, $M | 2023 Cloud Applications Revenues, $M |
|---|---|---|---|---|
| Americas | Subscribe | Subscribe | Subscribe | Subscribe |
| EMEA | Subscribe | Subscribe | Subscribe | Subscribe |
| APAC | Subscribe | Subscribe | Subscribe | Subscribe |
| Total | Subscribe | Subscribe | Subscribe | Subscribe |
8×8 Direct vs Indirect sales
| Region | Direct Sales | Indirect Sales | Total |
|---|---|---|---|
| Type % | Subscribe | Subscribe | Subscribe |
| Revenues, $M | Subscribe | Subscribe | Subscribe |
8×8 Customers - Breakdown by Geo, Size, Vertical and Product
List of Verified 8x8 Customers
No. of 8×8 Customers: 60000
No. of 8×8 Enterprise Applications Customers: 60000
No. of 8×8 Cloud Customers: x
No. of 8×8 Cloud Subscribers: 2.5 million
8x8 boasts a diverse and expanding customer portfolio, exceeding 60,000 clients and encompassing over 2.5 million paid business licenses. These customers span across more than 180 countries and include small businesses, mid-market enterprises, and large corporations, representing a broad spectrum of industries and applications. Notable among 8x8's clientele are Abode Services, Affiliated Physicians Logo, AHI Corporate Housing, Allstate Idaho Falls, AllState Santa Clara, Aon Hewitt, Apigee, Appian, Array, Artco Group, AssuredPartners, and numerous others.
8×8 Market Opportunities, M&A and Geo Expansions
In January 2022, 8x8 completed the acquisition of Fuze, Inc. ("Fuze"), a prominent competitor in enterprise-grade unified communications-as-a-service (UCaaS). This strategic move bolstered 8x8's portfolio by expanding its installed base of enterprise customers and augmenting its research and development capabilities. The integration of Fuze's resources empowered 8x8 to expedite innovation on its XCaaS (eXperience Communications as a Service) platform, further enhancing its offerings in the market.
8×8 Risks and Challenges
8x8's growth trajectory is intricately tied to the strength and adaptability of its ecosystem. Relying on an indirect sales force underscores the significance of strategic partnerships and resellers in broadening the platform's market presence. While this strategy allows 8x8 to access diverse global markets, it also poses challenges in sustaining a unified and efficient go-to-market approach. The company's success hinges on effectively navigating these complexities to capitalize on growth opportunities while ensuring alignment and synergy across its partner network.
8×8 Ecosystem, Partners, Resellers and SI
In January 2024, 8x8 introduced SellWith8, an exclusive tier within the 8x8 Technology Partner Ecosystem designed to empower technology partners in addressing compelling business use cases for customers. Through the 8x8 Technology Partner Ecosystem program, customer-centric organizations can enrich their customer experiences by seamlessly integrating cutting-edge technologies, including leading artificial intelligence capabilities, into the 8x8 platform. This integration utilizes persistent data to enhance business intelligence, insights, and analytics. The SellWith8 tier offers selected partners the opportunity to collaborate directly with 8x8, enhancing their go-to-market efforts, deepening integration levels, and collectively addressing customer pain points. As an inaugural SellWith8 partner, Awaken Intelligence provides an integration with the 8x8 Contact Center, delivering real-time agent guidance and assistance through generative AI technology.
In July 2023, 8x8 introduced the 8x8 Technology Partner Ecosystem, an innovative initiative enabling customer-centric organizations to elevate their customer experience. This program facilitates the integration of cutting-edge technologies, including leading artificial intelligence (AI) capabilities, directly into the 8x8 platform. By embedding these technologies with persistent data, businesses can enrich their business intelligence, gain valuable insights, and leverage advanced analytics. The 8x8 Technology Partner Ecosystem revolutionizes customer engagement by democratizing access to seamless, next-generation integrations. This empowers organizations of all sizes to enhance their operations without the need for complex, custom development or excessive overhead costs typically associated with larger enterprises. Overall, the 8x8 Technology Partner Ecosystem boasts more than 30 partners. The latest members joining the 8x8 Technology Ecosystem include Cognigy, Avoira, Awaken, Balto, Converse360, Cresta, Engage Hub, LogicDialog, PromptVoice, Roboyo, Skybox Communications and Syndeo.
8x8 offers its products both directly to customers and through indirect sales channels. The company's indirect sales channel comprises global and regional networks of value-added resellers (VARs) and carriers, alongside a partner network featuring master agents, sub-agent communities, independent software vendors (ISVs), system integrators, and service providers. These partners play a crucial role in selling 8x8 solutions to small, mid-market, and enterprise businesses.
To support its partners, 8x8 has developed the Elevate channel program, which facilitates multiple routes to market, including resale (wholesale) and agency models. Additionally, the program offers sales and technical certifications to empower partners with the knowledge and resources needed to effectively promote and implement 8x8 solutions.
8×8 Cloud Infrastructure Insights
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- 8×8 Public Cloud and Infrastructure (IaaS)
- 8×8 Platform (PaaS)
- 8×8 Application Delivery
- 8×8 Private Cloud and Data Centers
Research Methodology
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
For additional information on our methodologies, here's the link:
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