Act-On Software Strengths, Domain Expertise, and Key Differentiators
Act-On provides a cloud-based integrated marketing automation platform that enables businesses to effectively nurture and acquire customers, build loyalty, and expand their relationships with these customers.
The platform offers an easy-to-use, highly intuitive user interface; and a comprehensive, feature-rich solution set that addresses the needs of marketers across the pre- and post-sales experience. This includes a best-in-class email engine with one-click integration to leading web conferencing and CRM solutions; tools for website visitor tracking, lead scoring, lead nurturing and social media prospecting; design tools for web forms, landing pages and emails; inbound tools for advanced SEO, Google AdWord tracking and blog integration.
Act-On boasts an "active contact" pricing model, wherein customers are charged only for the buyers they're actively engaging in a campaign rather than their entire database size. The platform also offers native integrations with all major CRM systems (such as Salesforce, Sugar, Dynamics) at no additional cost.
Act-On's feature-rich dashboard offers users a comprehensive lead management suite, with numerous integration options for lead generation, content management, virtual event solutions, and business intelligence (BI), along with bi-directional sync with leading CRMs and connectors for social media solutions. Recent innovations within the product have included streamlined tools for reporting and analytics (easily exportable data via Engagement Insights), along with optimized email send times, made possible by artificial intelligence (AI) and machine learning elements (part of many AI-based features Act-On plans to add to its product in the next year).
Act-On Software Recent Developments
In 2023, Act-On enhanced integration capabilities by leveraging cutting-edge webhooks technology, broadening your horizons to explore novel engagement channels and diverse applications. This expansion aligns seamlessly with the evolving landscape of marketing technology (martech) and sales technology (salestech), unlocking a plethora of possibilities for heightened connectivity and interaction.
In April of 2021, Act-On Software introduced SMS automated marketing, enabling marketers to deliver timely messages and orchestrate data-driven, automated SMS campaigns. This feature, seamlessly integrated into Act-On's platform, surpasses competing SMS "bolt-ons," empowering marketers to utilize SMS as a fully integrated, primary channel within their marketing automation strategy.
In October 2020, Act-On Software, a growth marketing platform, launched the Automated Journey Builder. This robust user experience (UX) tool, designed by marketers for marketers, facilitates the swift mapping of both simple and intricate customer journeys within minutes.
Furthermore, in May 2019, Act-On Software unveiled Adaptive Web, an AI-based inbound marketing software. This innovative offering provides real-time content recommendations to end-users, allowing for engaging web interactions with relevant content, all without direct intervention from a marketer.
Act-On Software Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Act-On Software applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Act-On Software and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Act-On customers.
Act-On Software Overview
121 SW Morrison St #1600
Portland, OR, 97204, United States
1 877-530-1555
https://www.act-on.com/
Ownership: - U.S. Venture Partners (USVP), Technology Crossover Ventures (TCV), Norwest Venture Partners, Voyager Capital, Raghu Raghavan, and Beedie Capital
Number of Employees: 200
Functional Markets: CRM,
Key Verticals: Aerospace and Defense, Automotive, Banking and Financial Services, Communications, Construction, Real Estate, Consumer Packaged Goods, Distribution, Healthcare, Life Insurance, P&C Insurance, Specialty Insurance, Life Sciences, Manufacturing, Special Cause Nonprofit, Oil and Gas, Chemicals, Professional Services, Retail, Transportation, Utilities,
Act-On Software Key Enterprise and Cloud Applications
Act-On
Act-On Software Revenues, $M:
| Type/Year | 2022 | 2023 | YoY Growth, % |
|---|---|---|---|
| Total Revenues, $M | Subscribe | Subscribe | Subscribe |
| Enterprise Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
| Cloud Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Act-On Software Revenue Breakdown By Type, $M:
Act-On Software Enterprise Applications Revenues By Functional Markets, $M:
Act-On Software Enterprise Applications Revenues By Verticals, $M:
Act-On Software Revenues By Region, $M
| Region | % of Total Revenues | 2023 Total Revenues, $M | 2023 Enterprise Applications Revenues, $M | 2023 Cloud Applications Revenues, $M |
|---|---|---|---|---|
| Americas | Subscribe | Subscribe | Subscribe | Subscribe |
| EMEA | Subscribe | Subscribe | Subscribe | Subscribe |
| APAC | Subscribe | Subscribe | Subscribe | Subscribe |
| Total | Subscribe | Subscribe | Subscribe | Subscribe |
Act-On Software Direct vs Indirect sales
| Region | Direct Sales | Indirect Sales | Total |
|---|---|---|---|
| Type % | Subscribe | Subscribe | Subscribe |
| Revenues, $M | Subscribe | Subscribe | Subscribe |
Act-On Software Customers - Breakdown by Geo, Size, Vertical and Product
List of Verified Act-On Software Customers
No. of Act-On Software Customers: 4000
No. of Act-On Software Enterprise Applications Customers: 4000
No. of Act-On Software Cloud Customers: 4000
No. of Act-On Software Cloud Subscribers: x
More than 4000 businesses worldwide - from a range of industries, including business services, financial services, manufacturing, and healthcare - currently rely on Act-On to deliver personalized experiences across the buyer's journey. This includes names like PGA of America, the Dallas Mavericks, SixFlags, Wonderlic, and Pivot Interiors.
Act-On is strengthening its offerings in the manufacturing and distribution industry as customers see unprecedented success after implementing its marketing automation solution. Customers like Allegis, ProLabs, American Roller Company, Convena Distribution, and JoyRide Coffee have recently joined many other manufacturing and distribution companies that maximize their marketing and sales practices with Act-On. The Act-On platform enables customers to increase product leads, improve conversions to sales, drive repeat business from existing clients, align sales and marketing systems, and generate quantifiable ROI on marketing activities. To best maximize results, Act-On now provides customized strategic guidance for manufacturing marketers to help ensure success from Day One.
Act-On Software Market Opportunities, M&A and Geo Expansions
Act-On Software, in collaboration with Intel's AI & Machine Learning Software Portfolio, has pioneered cutting-edge audience segmentation analytics tools. The Act-On AI Audience Insights utilizes advanced analysis of billions of data points to uncover new segments within a customer's database. This valuable information opens doors to enhanced marketing opportunities, yielding more favorable outcomes for businesses.
In March 2021, Act-On Software secured $20 million in growth financing from its existing investors, including U.S. Venture Partners (USVP), Technology Crossover Ventures (TCV), Norwest Venture Partners, Voyager Capital, founder Raghu Raghavan, and welcomed a new investor, Beedie Capital. This funding, consisting of both equity and debt, is earmarked to fuel customer and revenue growth by supporting product innovations and the expansion of the company's go-to-market initiatives.
In March 2019, Act-On unveiled its new Marketing as a Service solution that uniquely solves today's biggest marketing challenges by bridging the gap between technology and strategy execution, Act-On Accelerate.
Act-On Accelerate originated from a collaborative effort, shaped by insights gained from engaging with thousands of customers over the years. This resulted in a comprehensive solution meticulously tailored by marketers for marketers. The offering seamlessly integrates a leading marketing automation platform with crucial implementation services, including in-depth platform training, key integrations, and email deliverability. It also provides top-tier customer support and personalized Accelerators.
In order to meet the needs of its EMEA client base, Act-On has made significant investments in data centers situated in Ireland and Germany. These centers, hosted through the Amazon Web Services (AWS) Europe infrastructure region, not only enhance data privacy and management but also facilitate local sending for EU vendors, ensuring better compliance.
Act-On Software Risks and Challenges
Sustaining its growth through OEM and channel expansion moves will shape future of Act-On. In 2018, Act-On appointed Kate Johnson as the company`s new CEO, Nina Church-Adams as senior vice president of marketing, Phil Sims as chief technology officer, Chris Masino as chief revenue officer and Kevin Williams as senior vice president of customer success.
Act-On Software Ecosystem, Partners, Resellers and SI
In October 2018, Synolia, a specialist agency in Customer Relationship Management and E-commerce, partnered with Act-On. Through this partnership, Act-On and Synolia aim to reinforce the solution’s distribution on the French market, to companies wishing to better target and stimulate their audiences in order to strengthen their relationships with customers.
Act-On Software Cloud Infrastructure Insights
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- Act-On Software Public Cloud and Infrastructure (IaaS)
- Act-On Software Platform (PaaS)
- Act-On Software Application Delivery
- Act-On Software Private Cloud and Data Centers
Research Methodology
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
For additional information on our methodologies, here's the link:
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