AdRoll Named Top-Tier Software Vendor by APPS RUN THE WORLD in the APPS and CLOUD TOP 500 Market Report

AdRoll Strengths, Domain Expertise, and Key Differentiators

AdRoll levels the playing field for ambitious direct-to-consumer (D2C) brands. More than just ads, the AdRoll Growth Marketing Platform includes email marketing, AI-driven product recommendations, and cross-channel measurement. The all-in-one platform serves as mission control for marketers—unifying their data, channels, and measurement—so they can reach the right customers with the right messages at the right times.

AdRoll Recent Developments

In September 2019, AdRoll Group has rebranded as NextRoll, Inc., positioning itself as a marketing and data technology company. The company now operates three business units: RollWorks, dedicated to B2B marketing and sales; AdRoll, a growth marketing platform for direct-to-consumer brands; and NextRoll Platform Services, providing marketing technology as a service for various entities to enhance current capabilities or create new revenue streams.

In April 2020, Unveils a new suite of marketing tools for direct-to-consumer (D2C) brands. The company continues to grow beyond its ad tech heritage, expanding its growth marketing platform with enhanced marketing capabilities across email, AI-driven product recommendations, and cross-channel measurement. The platform is now available for all customers through new software-as-a-service subscription pricing, including the company’s first free marketing offering. New additions to the AdRoll platform include:

Enhanced email capabilities that allow marketers to reach the right customers at the right time. New tools include opt-in email capture, triggered and on-demand email sends, drag-and-drop email builders, and insight into visitor activity including exit intent, scroll time, and time spent on the page.

AdRoll Mergers and Acquisitions (M&A) Activities

In November 2018, AdRoll acquires Growlabs, a two-year-old startup with a comprehensive B2B database and suite of lead generation and outbound sales automation technologies. The acquisition of Growlabs will bolster AdRoll Group’s identity graph and data capabilities to strengthen B2B offerings.

Launched in February 2018, RollWorks, a business unit of AdRoll Group, is focused on providing B2B marketers with account-based marketing (ABM) solutions from account discovery through engagement and measurement. With Growlabs’ vital B2B database, the company will amplify offerings with the RollWorks business unit.

AdRoll Customers in ARTW Customer Database

Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying AdRoll applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of AdRoll and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified AdRoll Growth Marketing Platform, NextRoll, RollWorks customers.

AdRoll Key Enterprise and Cloud Applications

AdRoll Growth Marketing Platform, NextRoll, RollWorks

AdRoll Revenues, $M:

AdRoll Revenue Breakdown By Type, $M:

AdRoll Enterprise Applications Revenues By Functional Markets, $M:

AdRoll Enterprise Applications Revenues By Verticals, $M:

AdRoll Revenues By Region, $M

AdRoll Direct vs Indirect sales

AdRoll Customers - Breakdown by Geo, Size, Vertical and Product

List of Verified AdRoll Customers

No. of AdRoll Customers: 37000

No. of AdRoll Enterprise Applications Customers: 37000

No. of AdRoll Cloud Customers: 37000

No. of AdRoll Cloud Subscribers: 1 million

Over 37,000 customers in more than 100 countries trust AdRoll so they have a 97% customer retention rate.

AdRoll customers are TinderPoint, SSE Airtricity, Selekar Digital Marketing, Obility, Results.com, Zendesk, Obility, TradeGecko, Teamwork.com, Virool, Singlehop, Nitro, Tableau Software, New Relic, Udemy, Michigan State University, Trek, Venture Factory, USA Today, Unity, UBM, O2, Rx Smart Gear, Kiehl's, Alex and Ani, The Garden Gates, Rock Creek, Chubbies, Briliant Earth, ArcticSpas, Vistaprint, OnePiece, Beginning Boutique, Benefit San Francisco, Bustedtees, Visit Myrtle Beach, Preferred Hotels&Resorts, Namu Travel Group, and others.

AdRoll Market Opportunities, M&A and Geo Expansions

In February 2021, NextRoll declared Roli Saxena as its new President for the AdRoll division. Saxena will be focused on leveraging the company's deep roots in data and machine learning to drive adoption of the AdRoll Ecommerce Marketing Platform by direct-to-consumer (D2C) marketers.

At the beginning of 2018, AdRoll unveiled a new division, RollWorks, in response to the growing demands of B2B marketers. The introduction of RollWorks responds to the specific needs of B2B businesses to better align their resources with sales and deliver results that impact revenue. As part of the AdRoll Group, RollWorks draws on more than 10 years of performance marketing experience, proprietary ad retargeting development, and prospecting expertise. Unlike other solutions that target B2B prospects based on IP address, the RollWorks platform allows marketers to put personalized, relevant messages in front of high-value prospects, wherever they are online, throughout the marketing and sales process.

AdRoll Risks and Challenges

Migrating to the mobile world and delivering valuable metrics after re-targeting will be keys to AdRoll's long-term successes in a highly-fragmented media buying world.

AdRoll Ecosystem, Partners, Resellers and SI

AdRoll partners are Facebook Exchange, Google, OpenX Market, Right Media, Appnexus, 3dCart, Miva Merchant, Volusion, Shopify, Designpax, Canned Banners, Shipwire, 20DollarBanners, and others.

AdRoll Cloud Infrastructure Insights

Subscribe to read more about:

• AdRoll Public Cloud and Infrastructure (IaaS)
• AdRoll Platform (PaaS)
• AdRoll Application Delivery
• AdRoll Private Cloud and Data Centers

Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.

Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).

For additional information on our methodologies, here's the link: