Anteriad Strengths, Domain Expertise, and Key Differentiators
Anteriad's strength lies in its extensive experience of over 20 years in data management, privacy, and cleanliness. The company's expertise powers B2B providers, platforms, and programs with actionable behavioral data and insights. The Anteriad Marketing Cloud stands out as a digital marketing solution, integrating B2B demand generation and programmatic advertising into a real-time management platform. Its key differentiators include advanced analytics, real-time insights, and the ability to optimize tactics, providing a holistic approach to integrated marketing campaigns.
Anteriad Recent Developments
Anteriad, a powerhouse in the B2B data realm, has demonstrated remarkable growth, achieving a 33% increase in annual revenue in 2020 compared to the previous year. This meteoric rise is indicative of the company's strategic positioning in the market and its commitment to providing cutting-edge B2B database products and services.
Anteriad Mergers and Acquisitions (M&A) Activities
In April 2023 Anteriad acquired BNZSA, a renowned Madrid-based provider of international-focused B2B demand generation solutions. This partnership signifies a substantial expansion of Anteriad's global footprint, offering a unique blend of technology, data, and localized expertise.
BNZSA, with its impressive clientele including Oracle, SAP, Acer, and Dell, brings a wealth of experience and a specialized approach to B2B marketing across diverse markets. The collaboration between Anteriad and BNZSA aims to deliver a robust value proposition, allowing clients access to global scale and reach, combined with highly relevant local expertise in executing campaigns in 26 languages.
The acquisition positions BNZSA as the international division and EMEA headquarters of Anteriad, creating a powerhouse with the ability to provide differentiated, full-funnel B2B demand generation capabilities globally. The localized touch and deep market understanding of BNZSA, coupled with Anteriad's technological prowess, are set to reshape the landscape of B2B marketing, delivering innovative solutions and unparalleled client service. This acquisition reaffirms Anteriad's commitment to "Get in Front" and solidifies its stance as a trailblazer in tech-enabled B2B marketing solutions on the global stage.
In a bold move in November 2021, Anteriad acquired True Influence, consolidating its position as a leader in the B2B marketing landscape. This acquisition represents the amalgamation of MeritB2B, True Influence, and previous strategic acquisitions in the B2B market. Such M&A activities showcase Anteriad's commitment to expanding its capabilities and offerings to meet the evolving needs of the industry.
Anteriad Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Anteriad applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Anteriad and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Anteriad Marketing Cloud customers.
Anteriad Overview
2 International Drive
Rye Brook, NY, 10573, United States
1 914-368-1000
https://www.anteriad.com/
Ownership: - x
Number of Employees: 600
Functional Markets: Analytics and BI, CRM,
Key Verticals: Automotive, Banking and Financial Services, Communications, Construction, Real Estate, Consumer Packaged Goods, Distribution, K12, Higher Education, Healthcare, Life Insurance, P&C Insurance, Specialty Insurance, Leisure and Recreation, Hospitality, Life Sciences, Manufacturing, Media, Faith-Based Nonprofit, Oil and Gas, Chemicals, Professional Services, Retail, Transportation, Utilities,
Anteriad Key Enterprise and Cloud Applications
Anteriad Marketing Cloud
Anteriad Revenues, $M:
| Type/Year | 2022 | 2023 | YoY Growth, % |
|---|---|---|---|
| Total Revenues, $M | Subscribe | Subscribe | Subscribe |
| Enterprise Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
| Cloud Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Anteriad Revenue Breakdown By Type, $M:
Anteriad Enterprise Applications Revenues By Functional Markets, $M:
Anteriad Enterprise Applications Revenues By Verticals, $M:
Anteriad Revenues By Region, $M
| Region | % of Total Revenues | 2023 Total Revenues, $M | 2023 Enterprise Applications Revenues, $M | 2023 Cloud Applications Revenues, $M |
|---|---|---|---|---|
| Americas | Subscribe | Subscribe | Subscribe | Subscribe |
| EMEA | Subscribe | Subscribe | Subscribe | Subscribe |
| APAC | Subscribe | Subscribe | Subscribe | Subscribe |
| Total | Subscribe | Subscribe | Subscribe | Subscribe |
Anteriad Direct vs Indirect sales
| Region | Direct Sales | Indirect Sales | Total |
|---|---|---|---|
| Type % | Subscribe | Subscribe | Subscribe |
| Revenues, $M | Subscribe | Subscribe | Subscribe |
Anteriad Customers - Breakdown by Geo, Size, Vertical and Product
List of Verified Anteriad Customers
No. of Anteriad Customers: 1000
No. of Anteriad Enterprise Applications Customers: x
No. of Anteriad Cloud Customers: x
No. of Anteriad Cloud Subscribers: x
Anteriad introduced a series of milestones indicative of its robust momentum in the evolving market of data-driven marketing. Securing deals with prominent clients worldwide, including Nisbets, HPE, Open Space, and Tufin, underscores Anteriad's growing appeal in the B2B landscape.
The efficacy of Anteriad's solutions is exemplified by its collaboration with ServiceNow, where an advanced ABM model yielded an impressive 180x ROI. Anteriad's strategic investment in high-quality data has been validated in recent tests, with Neutronian Certified data outperforming non-certified data across various categories.
To sustain this momentum and cater to its global clientele effectively, Anteriad has expanded its team with the addition of two experienced APAC-based sales leaders, Wayne Wong, and Allan Cai, underscoring its commitment to global market growth. Anteriad's trajectory points towards a future where data-driven B2B marketing continues to play a pivotal role in shaping success for leading brands on a global scale.
With over 1000 customers, Anteriad has solidified its presence across various industries, including prominent names like Gigamon, Live Earth, Lenovo, and Infinite Electronics. The addition of 80 new customers in 2020 reflects the growing recognition of Anteriad's solutions. The customer base spans regions and industries, underscoring the versatility and applicability of Anteriad's offerings.
Anteriad Market Opportunities, M&A and Geo Expansions
In November 2023 Anteriad unveiled a series of significant achievements, solidifying its position as a trailblazer in the industry. The company reported an impressive array of new client acquisitions globally, including renowned names like Intuit Technologies, Siemens, Cleardata, and Crowdstrike EMEA.
Anteriad's strategic investment in the APAC region is evident, with the addition of teams in Singapore and Australia, welcoming new customers like Kinaxis Singapore and Aussie Broadband. Noteworthy engagements with tech giants Salesforce and Dell further underscore Anteriad's global reach and influence.
The introduction of the BNZSA inTNT offering, blending AI and human-validated intent in multiple European languages, has garnered increased demand, showcasing Anteriad's commitment to innovation in intent and demand generation. Since the acquisition of BNZSA in April, existing and new customers have extended their partnerships, citing increased marketing KPIs and leveraging BNZSA's Sales-as-a-Service model for enhanced lead qualification.
Anteriad is poised to capitalize on various market opportunities, both horizontally and vertically. The integration of True Influence and strategic partnerships positions Anteriad to offer enhanced programmatic advertising capabilities. The partnership with Audiencerate expands its reach in the EU, aligning with the growing demand for B2B data solutions in the region. As the company embraces technologies like Cloud, IoT, AI, and ML, it is well-positioned to cater to the evolving needs of the market and stay at the forefront of innovation.
Anteriad Risks and Challenges
While Anteriad's growth is commendable, the synchronization of newly acquired entities, particularly True Influence and 180byTwo, presents potential internal challenges. The seamless integration of diverse technologies and teams requires strategic leadership to ensure a cohesive and synergistic operation. External risks include market competition and the dynamic nature of B2B marketing trends. Go-to-market challenges may arise in effectively communicating the value proposition of the integrated solutions.
Anteriad Ecosystem, Partners, Resellers and SI
Anteriad's ecosystem is robust, featuring partnerships with industry giants such as Oracle, theTradeDesk, LiveRamp, Adobe, Salesforce, and many others. These partnerships expand Anteriad's reach and capabilities, fostering network effects through system integrators and value-added resellers. The collaboration with Audiencerate, in particular, demonstrates Anteriad's commitment to a global ecosystem, enhancing its programmatic offering across regions.
Anteriad Cloud Infrastructure Insights
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Research Methodology
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
For additional information on our methodologies, here's the link:
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