Appcues Named Top-Tier Software Vendor by APPS RUN THE WORLD in the APPS and CLOUD TOP 500 Market Report

Appcues Strengths, Domain Expertise, and Key Differentiators

Appcues is a prominent user experience layer provider, dedicated to facilitating business growth by optimizing product utilization. By tailoring user interface patterns to align with a company's branding, Appcues empowers businesses to enhance conversion rates and reduce customer churn through personalized and user-friendly product experiences. With Appcues' solutions, any organization investing in its product can significantly enhance its usability and enrich its feature offerings, leading to improved customer satisfaction.

Appcues Recent Developments

In June 2020, the company unveiled Appcues Localization, a feature that empowers customers to create multi-language user flows easily. This development allows businesses to expand their reach into new regions and cater to a broader global audience effectively.

Appcues introduced the Product-Led Growth Platform in July 2019, revolutionizing how businesses deliver exceptional user experiences at scale. This native extension of web and mobile products enables non-technical teams to publish in-product experiences in minutes, enhancing user onboarding and engagement.

The PLGP offers advanced design, targeting, and personalization capabilities, ensuring each in-product experience delivers significant value from onboarding to advocacy. The platform's flywheel framework supports a comprehensive understanding of the user lifecycle, enhancing the journey from new user to power user.

Appcues Mergers and Acquisitions (M&A) Activities

Appcues secured $10 million in Series A funding in August 2018. This funding round was led by Sierra Ventures, with participation from Accomplice Ventures and several notable angel investors. The infusion of capital has enabled the company to expand its operations, reach, and invest in further product innovations. Tim Guleri, Managing Director of Sierra Ventures, also joined the Appcues board, providing valuable expertise to support the company's growth.

Appcues Customers in ARTW Customer Database

Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Appcues applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Appcues and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Appcues customers.

Appcues Key Enterprise and Cloud Applications

Appcues

Appcues Revenues, $M:

Appcues Revenue Breakdown By Type, $M:

Appcues Enterprise Applications Revenues By Functional Markets, $M:

Appcues Enterprise Applications Revenues By Verticals, $M:

Appcues Revenues By Region, $M

Appcues Direct vs Indirect sales

Appcues Customers - Breakdown by Geo, Size, Vertical and Product

List of Verified Appcues Customers

No. of Appcues Customers: 4000

No. of Appcues Enterprise Applications Customers: 4000

No. of Appcues Cloud Customers: x

No. of Appcues Cloud Subscribers: 200 million

With over 4,000 customers in its roster, Appcues has built a solid customer base, including reputable brands like Bynder, Feefo, AdRoll, Appointlet, Brightcove, Canva, Firstbird, HubSpot, GoToWebinar, Informa, Litmus and PatientSky, among others. These reference customer wins showcase the efficacy of Appcues' solutions in enhancing user experiences and driving business growth.

Appcues Market Opportunities, M&A and Geo Expansions

Appcues operates in a promising landscape filled with opportunities. On the horizontal level, the ongoing digital transformation across industries is creating a demand for user-centric experiences, putting Appcues in an advantageous position to cater to diverse markets.

Additionally, the vertical market opportunities in sectors such as SaaS, e-commerce, and technology are fertile ground for Appcues' solutions. Moreover, the company has the potential for expansion into new regions, leveraging its Appcues Localization feature to tap into emerging markets and extend its global reach.

Appcues Risks and Challenges

The ever-changing regulatory landscape and economic conditions can pose risks to business continuity. The global health pandemic is an example of an external factor that impacted multiple businesses across the world including Appcues' revenues and growth plans.

Go-to-market challenges may arise from intensifying competition, requiring strategic positioning and effective marketing efforts to differentiate and maintain market share.

Appcues Ecosystem, Partners, Resellers and SI

In August 2019, Appcues forged a strategic partnership with Heap, a comprehensive software that automates data collection, organization, analysis, and customer data connectivity. This collaboration empowers businesses to create more valuable products and experiences. Through the Heap-Appcues integration, Product Managers can swiftly identify and address bottlenecks in their applications, enabling the seamless release of targeted experiences without relying on engineering resources. By leveraging both platforms, product managers can effortlessly optimize their products, reducing friction and significantly improving user engagement without burdening their engineering teams.

In June 2019, Appcues joined forces with Drift, a Conversational Marketing platform that seamlessly integrates chat, email, video, and automation to streamline business transactions. This partnership aims to facilitate a smoother handoff between marketing and product teams, enhance workflows for customer support, and introduce novel strategies to optimize the product-led growth process. The collaboration with Drift opens new possibilities for businesses to improve their user experiences and further drive growth in a competitive market.

Appcues Cloud Infrastructure Insights

Subscribe to read more about:

• Appcues Public Cloud and Infrastructure (IaaS)
• Appcues Platform (PaaS)
• Appcues Application Delivery
• Appcues Private Cloud and Data Centers

Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.

Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).

For additional information on our methodologies, here's the link: