Asana Strengths, Domain Expertise, and Key Differentiators
Asana operates as a leading Software as a Service (SaaS) provider within the burgeoning work management sector. Positioned at the nexus of content, collaboration, and communication, Asana streamlines workflows by eliminating extraneous "work about work," thereby enabling teams to concentrate on tasks of significance.
Asana Recent Developments
In October 2021, Asana introduced the Enterprise Work Graph, a comprehensive suite of tools designed to facilitate seamless coordination of cross-team objectives while upholding enterprise-level security standards and controls. Leveraging Asana's proprietary Work Graph data model, this innovative product unifies teams around common goals, orchestrates workflows, and offers real-time visibility into project statuses.
In July 2020, Asana unveiled Asana Goals, a versatile goal-tracking system engineered to bridge the gap between organizational strategy and operational execution. Asana Goals serves as a centralized hub for organizational leaders to establish, monitor, and oversee company objectives, ensuring alignment across teams and geographic locations. This strategic tool empowers teams to focus on the most critical tasks, regardless of their physical location, thereby driving overall business success.
Asana Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Asana applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Asana and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Asana Work Graph customers.
Asana Overview
633 Folsom Street, Suite 100
San Francisco, CA, 94107, United States
1 415-525-3888
https://www.asana.com/
Ownership: - NYSE: ASAN
Number of Employees: 1840
Functional Markets: Collaboration, PPM,
Key Verticals: Aerospace and Defense, Automotive, Banking and Financial Services, Communications, Construction, Real Estate, Consumer Packaged Goods, Distribution, K12, Higher Education, Federal Government, State and Local Government, Public Safety, Healthcare, Life Insurance, P&C Insurance, Specialty Insurance, Leisure and Recreation, Hospitality, Life Sciences, Manufacturing, Media, Oil and Gas, Chemicals, Professional Services, Retail, Transportation, Utilities,
Asana Key Enterprise and Cloud Applications
Asana Work Graph
Asana Revenues, $M:
| Type/Year | 2022 | 2023 | YoY Growth, % |
|---|---|---|---|
| Total Revenues, $M | Subscribe | Subscribe | Subscribe |
| Enterprise Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
| Cloud Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Asana Revenue Breakdown By Type, $M:
Asana Enterprise Applications Revenues By Functional Markets, $M:
Asana Enterprise Applications Revenues By Verticals, $M:
Asana Revenues By Region, $M
| Region | % of Total Revenues | 2023 Total Revenues, $M | 2023 Enterprise Applications Revenues, $M | 2023 Cloud Applications Revenues, $M |
|---|---|---|---|---|
| Americas | Subscribe | Subscribe | Subscribe | Subscribe |
| EMEA | Subscribe | Subscribe | Subscribe | Subscribe |
| APAC | Subscribe | Subscribe | Subscribe | Subscribe |
| Total | Subscribe | Subscribe | Subscribe | Subscribe |
Asana Direct vs Indirect sales
| Region | Direct Sales | Indirect Sales | Total |
|---|---|---|---|
| Type % | Subscribe | Subscribe | Subscribe |
| Revenues, $M | Subscribe | Subscribe | Subscribe |
Asana Customers - Breakdown by Geo, Size, Vertical and Product
List of Verified Asana Customers
No. of Asana Customers: 147000
No. of Asana Enterprise Applications Customers: 147000
No. of Asana Cloud Customers: 147000
No. of Asana Cloud Subscribers: 2.5 million paid users
Asana serves as a cornerstone in organizational workflow management, facilitating endeavors ranging from minor projects to strategic undertakings. With its headquarters situated in San Francisco, California, Asana boasts a clientele of over 147,000 paying customers and countless free organizations spanning across 200 countries and territories worldwide. Esteemed global entities such as Amazon, Affirm, Japan Airlines, and Sky entrust Asana with overseeing a diverse array of responsibilities, including company objectives, digital transformation initiatives, product launches, and marketing campaigns.
Asana Market Opportunities, M&A and Geo Expansions
In October 2023, Asana introduced advanced AI capabilities aimed at fostering smarter teamwork. Leveraging Asana’s Work Graph, these enterprise-grade AI features empower organizational leaders to guide their teams toward achieving goals and accelerating outcomes efficiently. As part of its ongoing innovation efforts, Asana is deploying a range of new generative AI functionalities within its work management platform. These enhancements are meticulously designed to optimize team collaboration and productivity while ensuring streamlined processes and improved clarity.
Asana Risks and Challenges
Asana is positioning its future trajectory on catering to companies endeavoring to minimize reliance on asynchronous communication methods such as email, which often prove inefficient. Addressing this shift may necessitate further change management efforts to effectively transition organizational culture towards more streamlined communication practices.
Asana Ecosystem, Partners, Resellers and SI
In December 2023, Asana inaugurated a new office in Warsaw, Poland, marking its 13th global office and sixth within the EMEA region. The addition of this location underscores Asana's commitment to expanding its global presence and enhancing regional operations. The team in Warsaw will concentrate on advancing strategic integrations between Asana's platform and various enterprise tools, further bolstering the company's capabilities and service offerings.
Asana strategically employs a hybrid go-to-market approach, integrating a product-led model with direct sales initiatives. With a steadfast commitment to serving teams globally, Asana prioritizes establishing a strong presence across various use cases within and across organizations, thereby fostering customer success. This concerted effort not only generates positive word-of-mouth endorsements but also fuels adoption, expansion, and, consequently, enhances its business outcomes.
Asana Cloud Infrastructure Insights
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- Asana Public Cloud and Infrastructure (IaaS)
- Asana Platform (PaaS)
- Asana Application Delivery
- Asana Private Cloud and Data Centers
Research Methodology
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
For additional information on our methodologies, here's the link:
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