Atlassian Strengths, Domain Expertise, and Key Differentiators
Atlassian stands at the forefront of empowering teams worldwide with its suite of agile & DevOps, IT service management, and work management software solutions. With a mission to unlock the full potential of every team, Atlassian provides tools that facilitate organization, discussion, and completion of shared work, fostering collaboration and productivity like never before.
Atlassian's agile & DevOps tools enable teams to embrace agile methodologies and DevOps practices seamlessly. From Jira Software for agile project management to Bitbucket for version control and continuous integration, Atlassian equips teams with the necessary tools to iterate, innovate, and deliver value efficiently.
In the realm of IT service management, Atlassian offers Jira Service Management, a robust platform that streamlines IT service delivery and support processes. With features such as incident management, change management, and service request management, Atlassian empowers IT teams to provide exceptional service and drive business outcomes.
Furthermore, Atlassian's work management software, including Confluence and Trello, facilitates collaboration and communication across teams and projects. Confluence serves as a central hub for documentation, knowledge sharing, and collaboration, while Trello offers intuitive task management and workflow visualization capabilities.
By providing a comprehensive suite of software solutions tailored to the unique needs of different teams and industries, Atlassian enables organizations to overcome challenges, drive innovation, and achieve their goals. Whether it's organizing tasks, fostering discussion, or completing shared work, Atlassian empowers teams to collaborate effectively and unleash their full potential.
By targeting every organization, regardless of their scale, industry, or geographical location, Atlassian has established a global presence that is unparalleled in the enterprise software industry. Furthermore, Atlassian's commitment to customer satisfaction and success is evident in its dedication to providing exceptional support, continuous product improvements, and an open and transparent communication channel with its user community.
Atlassian Recent Developments
In October 2023, Atlassian introduced Compass, its latest developer experience platform, now available for general use. Compass aims to facilitate the consolidation of all teams and technologies within engineering organizations, fostering a robust engineering culture while enhancing risk management, reliability, and developer velocity. Following the beta launch of Compass, renowned engineering entities such as Dropbox, KFC UK&I, ExpressVPN, and Boden have swiftly adopted the platform to enhance their developer experience and boost engineering velocity. Also in October, Atlassian unveiled its latest innovation: a cutting-edge virtual agent integrated with Jira Service Management, its flagship IT Service Management (ITSM) offering. This announcement marks a significant milestone in the ITSM landscape, promising to revolutionize how support teams deliver exceptional service at scale. Atlassian's new virtual agent harnesses the power of AI-powered technology to automate support interactions seamlessly. By leveraging AI capabilities, support teams can now provide fast, always-on, conversational support directly through their preferred collaboration tools. This advancement not only accelerates the resolution process but also ensures a personalized experience for users.
In April 2023, Atlassian unveiled Atlassian Intelligence, a virtual teammate powered by its proprietary machine learning models and technology from OpenAI. This innovative tool is engineered to analyze, synthesize, and extract information from customer content within Atlassian's suite of products. Atlassian Intelligence is equipped with the capability to comprehend and interpret natural language, serve as an on-demand dictionary, and even compose queries in JQL (Jira Query Language) or SQL (Structured Query Language). With teamwork being recognized as the catalyst for accomplishing seemingly insurmountable tasks, Atlassian Intelligence aims to enhance and expedite collaboration among teams.
In April 2022, Atlassian proudly announced two groundbreaking capabilities within its platform aimed at providing flexible access to data for all users across the organization – Atlassian Data Lake and Atlassian Analytics. Atlassian Data Lake revolutionizes data accessibility by offering a comprehensive repository of cross-product and cross-instance data. This repository simplifies analysis through pre-modeled and enriched fields, expediting the generation of valuable insights. Built on the trusted Atlassian platform renowned for its enterprise-grade privacy and security measures, Atlassian Data Lake ensures that sensitive data remains protected. Complementing Atlassian Data Lake is Atlassian Analytics, a user-friendly hub crafted using technology from Chartio, a cloud-based visualization and analytics solution acquired by Atlassian. Atlassian Analytics serves as a versatile interface seamlessly connecting to the Atlassian Data Lake, empowering users to access data through various channels and formats. This integration represents Atlassian's commitment to enhancing data accessibility and fostering informed decision-making across all levels of the organization.
In November 2020 Atlassian launched a new ITSM product suite - Jira Service Management. The move signals the company's ambitions not just in IT service management, but enterprise service management more broadly. Atlassian appears to be following closely the path of ServiceNow, which began its journey in the ITSM market but has since broadened its scope to all organization workflows. Similar to ServiceNow, Atlassian believes that it has a stake in the field of service management because its product is tied together by one underlying platform, Jira. Not only this, but the way in which companies are adopting agile working practices and being driven by high levels of software development internally, Atlassian believes it has a strong proposition given its stronghold in development teams. It hopes that by tying internal development teams more closely to other departments with a service management platform - starting with IT operations - it can expand its scope and growth.
Atlassian Mergers and Acquisitions (M&A) Activities
In November 2023, Atlassian finalized the acquisition of Loom, a video messaging platform renowned for facilitating communication through instantly shareable videos. This acquisition comes amidst a global shift towards distributed work, which has underscored the necessity for innovative collaboration tools enabling teams to work effectively regardless of their geographical dispersion. Asynchronous video communication has emerged as a pivotal component of this trend, with Loom's business users generating nearly 5 million videos on a monthly basis.
In October 2023, Atlassian acquired AirTrack, a leading IT data quality management technology provider. The acquisition builds upon Atlassian’s previous investments to help customers take a comprehensive approach to asset and configuration management. With AirTrack, Jira Service Management will enable enterprises to better account for and track all critical assets within their organization, minimizing operational risks, costs, and attack surfaces.
In January 2022, Atlassian made a significant move by acquiring Percept.AI, a leading provider of AI-powered virtual agent technology. This strategic acquisition is aimed at bolstering frontline support capabilities within Jira Service Management, Atlassian's service desk solution. By integrating Percept.AI's advanced AI technology, Atlassian aims to enhance customer and employee support experiences by providing efficient and effective solutions. This acquisition underscores Atlassian's commitment to leveraging AI and machine learning to empower its customers to deliver exceptional support experiences at high velocity.
In April 2021 Atlassian has acquired Brisbane, Australia-based ThinkTilt, the company behind the popular Jira-centric no-code/low-code form builder ProForma. The acquisition is meant to help strengthen Jira Service Management, Atlassian’s version of Jira that focuses on IT service management (ITSM). Launched in November 2020, Jira Service Management is meant to remove the barriers between development and IT operations and provide them with a unified platform, but it also enables other teams (think HR, legal, or finance) to set up their own service operations.
In May 2020, Atlassian has acquired Halp, an early-stage startup that enables companies to build integrated help desk ticketing and automated answers inside Slack. Halp is bringing with them a slew of big-name customers, including Adobe, VMware, GitHub and Slack.
Atlassian Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Atlassian applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Atlassian and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Jira, Confluence, Trello. Jira Service Desk, Opsgenie, Jira Align, Bitbucket and Atlasian Access customers.
Atlassian Overview
Level 6, 341 George Street
Sydney, NSW, 2000, Australia
61 2 9262 1443
https://www.atlassian.com/
Ownership: - TEAM:NASDAQ
Number of Employees: 8813
Functional Markets: Collaboration, ITSM, PPM,
Key Verticals: Aerospace and Defense, Automotive, Banking and Financial Services, Communications, Construction, Real Estate, Consumer Packaged Goods, Distribution, K12, Higher Education, Federal Government, State and Local Government, Public Safety, Healthcare, Life Insurance, P&C Insurance, Specialty Insurance, Leisure and Recreation, Hospitality, Life Sciences, Manufacturing, Media, Faith-Based Nonprofit, Youth and Elderly Care, Special Cause Nonprofit, Oil and Gas, Chemicals, Professional Services, Retail, Transportation, Utilities,
Atlassian Key Enterprise and Cloud Applications
Jira, Confluence, Trello. Jira Service Desk, Opsgenie, Jira Align, Bitbucket and Atlasian Access
Atlassian Revenues, $M:
Type/Year | 2022 | 2023 | YoY Growth, % |
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Total Revenues, $M | Subscribe | Subscribe | Subscribe |
Enterprise Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
Cloud Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Atlassian Revenue Breakdown By Type, $M:
Atlassian Enterprise Applications Revenues By Functional Markets, $M:
Atlassian Enterprise Applications Revenues By Verticals, $M:
Atlassian Revenues By Region, $M
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Americas | Subscribe | Subscribe | Subscribe | Subscribe |
EMEA | Subscribe | Subscribe | Subscribe | Subscribe |
APAC | Subscribe | Subscribe | Subscribe | Subscribe |
Total | Subscribe | Subscribe | Subscribe | Subscribe |
Atlassian Direct vs Indirect sales
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Type % | Subscribe | Subscribe | Subscribe |
Revenues, $M | Subscribe | Subscribe | Subscribe |
Atlassian Customers - Breakdown by Geo, Size, Vertical and Product
List of Verified Atlassian Customers
No. of Atlassian Customers: 236118
No. of Atlassian Enterprise Applications Customers: 236118
No. of Atlassian Cloud Customers: x
No. of Atlassian Cloud Subscribers: x
The customer-focused approach has enabled Atlassian to achieve remarkable scale, with a customer base exceeding 260,000 organizations spanning virtually every industry sector and operating in approximately 200 countries as of June 30, 2023.
Among them are: Redfin, Rockwell Automation, Hubspot, Optimizely, Costco Wholesale, Dropbox, The Telegraph, Domino's, Anheuser-Busch, VmWare, Arizona State University, Hitachi, NCR, Pfizer, Samsung, Marks & Spencer, Nestle, AirFrance KLM, ANZ Bank, Audi, Capgemini, Carrefour, Amadeus, BAE Systems, Blend, Bloomberg, Bonobos, Darva, Cochlear, US Department of Defense, EQ Bank, Fair, Fugro and others.
Atlassian Market Opportunities, M&A and Geo Expansions
In the landscape of collaborative software solutions, the impending end of support for Atlassian Server products on February 15, 2024, presents a compelling market opportunity. The Atlassian Cloud has emerged as a dominant force, boasting over 290,000 customers, including prominent names such as NASA, Reddit, Rivian, Domino’s Pizza Enterprises Ltd, and Paypal. This substantial customer base underscores the Cloud's widespread adoption and its appeal to organizations of all sizes and industries.
Key market trends highlight the increasing preference for cloud-based solutions over traditional on-premises offerings. The shift towards cloud-based platforms is driven by the desire for enhanced scalability, accessibility, and collaboration capabilities. With more customers now utilizing the Atlassian Cloud than Data Center and Server combined, it's evident that businesses are recognizing the value proposition of cloud-based collaboration tools.
Moreover, the Atlassian Cloud's seamless integration and cross-product experiences enable teams to work more efficiently, collaborate in real-time, and accelerate project delivery. This aligns with broader market demands for agile, flexible, and collaborative work environments.
The introduction of the Atlassian Migration Program presents a strategic opportunity for businesses to transition seamlessly to the Cloud. This program offers comprehensive migration guidance, free tooling, support, and promotional incentives, facilitating a smooth migration process for organizations seeking to leverage the benefits of cloud-based collaboration.
Atlassian Risks and Challenges
The company does not offer discounts, with the exception of academic and charity organizations. The next phase of its growth will depend on its ability to extend to other collaboration tools while boosting service management capabilities along with an enterprise sales force to become a one-stop-shop for IT operations.
Real or perceived errors, failures, vulnerabilities, or bugs in their products or in the products on Atlassian Marketplace could harm business and the results of operations.
Atlassian Ecosystem, Partners, Resellers and SI
Atlassian expands its market reach through direct online sales and an indirect channel via solution partners. These partners cater to regions needing localized support. Investment in partner programs aids entry into new markets. Over 40% of revenue in fiscal year 2023 came from partner sales. Managing this indirect channel across diverse geographies is complex but crucial for global growth. Atlassian prioritizes optimizing its partner ecosystem to drive expansion and maintain market leadership.
Atlassian Cloud Infrastructure Insights
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- Atlassian Public Cloud and Infrastructure (IaaS)
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Research Methodology
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
For additional information on our methodologies, here's the link:
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