Aurea Strengths, Domain Expertise, and Key Differentiators
Aurea was established with a clear mission: to empower businesses in navigating the intricate terrain of today's digital environment. To fulfill this objective, they approach things uniquely. Their clientele benefits from a comprehensive suite of cloud-based, enterprise-level products, all accessible through a single subscription. Rather than prioritizing transactions, they prioritize fostering relationships
The company's technology strategy, bolstered by the capabilities of the public cloud, prioritizes seamless integration of all its products internally and with external third-party solutions such as Salesforce, Workday, and ServiceNow. This integration is facilitated through Aurea's innovative Cloud Integration Hub platform.
Aurea Recent Developments
In March 2019, Aurea introduced its groundbreaking business model, Aurea Unlimited, marking the debut of the world's premier unlimited enterprise software library. This pioneering approach ensures that all customers gain access to every product within Aurea's extensive portfolio for a single annual fee. By reshaping the landscape of enterprise software, Aurea Unlimited empowers businesses to streamline their technological endeavors and drive innovation with reduced risk. Furthermore, the company has expanded its library with new additions from its portfolio, including Infer for predictive marketing intelligence and Aurea FirstRain for sales analytics.
Aurea Mergers and Acquisitions (M&A) Activities
Since launching Aurea in 2012, the company completed 17 enterprise software business mergers and acquisitions: Artemis (now Aurea Planning Solutions), Broad Vision, Exinda, GCE Retail ERP (now Aurea Collaborative Enterprise), CFI Software, IgniteTech, Ista, Jive, Kerio, Lyris (now Email Marketing), MessageOne, NextDocs (now Aurea Compliance Manager), Spiral (now Aurea Store Management), Trilogy (now Aurea Insurance Solutions), Update (now Aurea CRM), and Sonic, Savvion, Actional, and DXSI (now Aurea Integration Solutions).
In August 2021, Aurea Software acquired XANT (formerly InsideSales.com), renowned for its innovative guided sales engagement software infused with AI-driven buyer insights. XANT is poised to play a central role in Aurea's evolving portfolio of commerce solutions, aimed at revolutionizing B2B transactions with customer experiences akin to B2C interactions.
In May 2020, Aurea Software completed the acquisition of BroadVision, a trailblazer in sophisticated document creation, management, and collaboration solutions. This strategic addition to Aurea's expansive enterprise software library underscores the company's commitment to enhancing its portfolio of offerings. All customers can seamlessly access these solutions through Aurea's Unlimited single subscription plan.
Aurea Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Aurea applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Aurea and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Aurea CRM, Aurea CloudFix, Aurea AlertFind, BroadVision customers.
Aurea Overview
2028 E Ben White Blvd, Ste 240-2650
Austin, TX, 78741, United States
1 512-201-8287
https://www.aurea.com/
Ownership: - ESW Capital
Number of Employees: 2000
Functional Markets: Analytics and BI, Collaboration, Content Management, CRM, eCommerce, ERP Financial, ERP Services and Operations, HCM, ITSM, PPM, Procurement, SCM, TRM,
Key Verticals: Aerospace and Defense, Automotive, Banking and Financial Services, Communications, Construction, Real Estate, Consumer Packaged Goods, Distribution, K12, Higher Education, Healthcare, Life Insurance, P&C Insurance, Specialty Insurance, Leisure and Recreation, Hospitality, Life Sciences, Manufacturing, Media, Faith-Based Nonprofit, Youth and Elderly Care, Special Cause Nonprofit, Oil and Gas, Chemicals, Professional Services, Retail, Transportation, Utilities,
Aurea Key Enterprise and Cloud Applications
Aurea CRM, Aurea CloudFix, Aurea AlertFind, BroadVision
Aurea Revenues, $M:
Type/Year | 2022 | 2023 | YoY Growth, % |
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Total Revenues, $M | Subscribe | Subscribe | Subscribe |
Enterprise Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
Cloud Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Aurea Revenue Breakdown By Type, $M:
Aurea Enterprise Applications Revenues By Functional Markets, $M:
Aurea Enterprise Applications Revenues By Verticals, $M:
Aurea Revenues By Region, $M
Region | % of Total Revenues | 2023 Total Revenues, $M | 2023 Enterprise Applications Revenues, $M | 2023 Cloud Applications Revenues, $M |
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Americas | Subscribe | Subscribe | Subscribe | Subscribe |
EMEA | Subscribe | Subscribe | Subscribe | Subscribe |
APAC | Subscribe | Subscribe | Subscribe | Subscribe |
Total | Subscribe | Subscribe | Subscribe | Subscribe |
Aurea Direct vs Indirect sales
Region | Direct Sales | Indirect Sales | Total |
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Type % | Subscribe | Subscribe | Subscribe |
Revenues, $M | Subscribe | Subscribe | Subscribe |
Aurea Customers - Breakdown by Geo, Size, Vertical and Product
List of Verified Aurea Customers
No. of Aurea Customers: 4000
No. of Aurea Enterprise Applications Customers: 4000
No. of Aurea Cloud Customers: 1000
No. of Aurea Cloud Subscribers: x
Aurea assists over 4,000 global companies in constructing, implementing, overseeing, and refining end-to-end customer journeys across various industries, including Energy, Retail, Insurance, Travel & Hospitality, and Life Sciences. Its clientele includes prominent names such as Fico, Commvault, Guerbet, Gimbon, Nuance Communications, Bonnfinanz, GE Capital, TUV NORD Akademie, Dun & Bradstreet, and Rosenberger OSI, British Airways, Bank of America, MetLife, and others.
Aurea Market Opportunities, M&A and Geo Expansions
Aurea empowers global enterprises to expedite digital transformation through a comprehensive software suite that delivers exceptional value and limitless potential. Their innovative approach to enterprise software aims to streamline and enhance technology utilization. With a single subscription granting access to every Aurea product, customers can drive innovation and growth with reduced risk, enhanced value, and unparalleled performance.
Aurea Risks and Challenges
Conventional SaaS solutions often fall short in meeting the stringent security and flexibility demands essential for Life Sciences enterprises. These conventional setups lack application-layer multi-tenancy, resulting in all clients sharing the same application instance and database. Consequently, clients forfeit control over their upgrade schedules and encounter limitations in implementing significant customizations tailored to their distinct business and clinical requirements. Additionally, such shared, single-tenant environments pose substantial security vulnerabilities.
Aurea Ecosystem, Partners, Resellers and SI
The Aurea Advantage Partner Program is designed to ensure that every Aurea client worldwide receives the highest standard of service and support.
Aurea partners with IT companies like AZNetwork, Aypre, Ajco, Pivotal Polska, Powercase Formula CRM, Synergy Consultants, Qualysoft, and Bluedesk CRM.
Aurea Cloud Infrastructure Insights
Subscribe to read more about:
- Aurea Public Cloud and Infrastructure (IaaS)
- Aurea Platform (PaaS)
- Aurea Application Delivery
- Aurea Private Cloud and Data Centers
Research Methodology
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
For additional information on our methodologies, here's the link:
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