Avid Technology Strengths, Domain Expertise, and Key Differentiators
Avid delivers media platform connecting content creation with collaboration, asset protection, distribution, and consumption. Avid’s preeminent customer community uses Avid’s comprehensive tools and workflow solutions to create, distribute and monetize the most-watched, loved, and listened to media in the world, from prestigious and award-winning feature films to popular television shows, news programs, and televised sporting events, and celebrated music recordings and live concerts.
Avid Technology Recent Developments
In February 2022, Avid expanded the capabilities of its production solutions through the introduction of Avid NEXIS | EDGE. This innovative software option allows post-production teams to work remotely from any location, providing secure access to both media and metadata. Avid NEXIS | EDGE facilitates the utilization of proven collaborative workflows, commonly relied upon by numerous post-production facilities globally, without the necessity for collaborators to be physically co-located.
In July 2022, Avid addressed the needs of distributed TV news and sports production teams by offering a reliable and secure solution for transitioning workflows to the cloud. The Avid Media Production in the Cloud solution leverages Avid's established production tools and platforms, ensuring a familiar experience for content creation teams. This enables distributed production teams to access assignments, assets, and media effortlessly, facilitating the swift delivery of breaking news across various platforms, including on-air channels, web, and social media.
In September 2022, Avid reinforced its commitment to innovation in enhancing artistry and productivity for music creators. The company unveiled the latest release of Pro Tools, version 2022.9, introducing powerful features for users at all levels. Notably, this release enables users to manipulate pitch and time directly within the Pro Tools user experience through the seamless integration of Melodyne via ARA 2 technology.
In August 2021, Avid implemented a significant update on the Avid EUCON Ethernet protocol, the driving force behind Avid control surfaces across various digital audio workstations (DAW) such as Pro Tools, Logic Pro, Cubase, and Nuendo. This update, known as EUCON 2021.6, empowers audio creators to personalize knob layouts for favorite plugins and metering information displayed in the Avid Control app. These customizable features enhance tactile control and visual feedback, providing unprecedented control over every aspect of a mix. EUCON 2021.6 also introduces a highly requested feature allowing users of any EUCON-enabled DAW to tailor their interactions with all plugins from the control surface, optimizing workflows and speeding up mixing processes significantly.
In January 2021, Avid introduced the immediate availability of MediaCentral | Stream, a versatile and software-only solution facilitating the ingest of incoming IP streams for television news and remote live TV production scenarios. This solution, compatible with both on-premises and cloud-based production workflows, supports IP contribution from various devices, including cameras, encoders, and mobile devices. MediaCentral | Stream unleashes the potential of IP for production applications running on the MediaCentral platform.
In August 2020, Avid launched Avid NEXIS 2020, specifically designed for production teams of all sizes requiring remote work capabilities to meet the rising demand for new content. Notable features of Avid NEXIS 2020 include "All-Mirror" high-availability engines for enhanced workflow protection, providing resilience against network disruptions, disk loss, or the failure of an entire engine. Workflow enhancements include up to 40 percent more shared storage within the same footprint, flexible storage tiering combining on-premises and cloud resources, and expanded support for third-party tools.
Avid Technology Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Avid Technology applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Avid Technology and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Avid Link, AvidPlay, Avid Media Composer, Avid Pro Tools, Avid NEXIS, Avid Media Central customers.
Avid Technology Overview
75 Network Drive
Burlington, MA, 1803, United States
1 978-640-6789
https://www.avid.com/
Ownership: - NASDAQ : AVID
Number of Employees: 1485
Functional Markets: Collaboration, Content Management, ERP Services and Operations, PLM, PPM,
Key Verticals: Media,
Avid Technology Key Enterprise and Cloud Applications
Avid Link, AvidPlay, Avid Media Composer, Avid Pro Tools, Avid NEXIS, Avid Media Central
Avid Technology Revenues, $M:
Type/Year | 2022 | 2023 | YoY Growth, % |
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Total Revenues, $M | Subscribe | Subscribe | Subscribe |
Enterprise Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
Cloud Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Avid Technology Revenue Breakdown By Type, $M:
Avid Technology Enterprise Applications Revenues By Functional Markets, $M:
Avid Technology Enterprise Applications Revenues By Verticals, $M:
Avid Technology Revenues By Region, $M
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Americas | Subscribe | Subscribe | Subscribe | Subscribe |
EMEA | Subscribe | Subscribe | Subscribe | Subscribe |
APAC | Subscribe | Subscribe | Subscribe | Subscribe |
Total | Subscribe | Subscribe | Subscribe | Subscribe |
Avid Technology Direct vs Indirect sales
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Avid Technology Customers - Breakdown by Geo, Size, Vertical and Product
List of Verified Avid Technology Customers
No. of Avid Technology Customers: x
No. of Avid Technology Enterprise Applications Customers: x
No. of Avid Technology Cloud Customers: x
No. of Avid Technology Cloud Subscribers: 506000
Avid boasts a substantial global customer base exhibiting loyalty to its brand across diverse sectors, including TV, film, music, and media. Notable clients include HBO, Miami Heat, Newzroom Africa, Soundon, Opera de Paris, and Thailand's National Broadcast Service (NBT). The company maintains approximately 218,000 paid subscriptions for its creative tools, including Media Composer, Pro Tools, and the Sibelius product.
Throughout 2022, Avid experienced ongoing success with enterprise customers. The company provides solutions to distinct markets Media Enterprises: Encompassing broadcast, government, sports, and other organizations involved in the acquisition, creation, processing, and/or distribution of audio and video content for communication, entertainment, analysis, and forensic purposes. Creative Professionals: Comprising individual artists and small entities engaged in creating audio and video media as a paid service, albeit without widespread distribution to end consumers.
Avid Technology Market Opportunities, M&A and Geo Expansions
In November 2022, Avid made an announcement regarding the promotion of Deb Sanders, a technology services executive. Sanders has been elevated to the position of Chief Customer Officer & Senior Vice President, where she will take charge of global operations for customer success, customer care, advocacy, learning, and overall customer experience (CX). Additionally, she will be responsible for overseeing collaboration with the customer-led Avid Community Association.
In October 2021, the company announced the interoperability of Sony and TVU Networks IP-connected devices with MediaCentral | Stream. This expansion aims to significantly increase the accessibility of journalists, producers, and other production resources, allowing them to contribute live streams from any location for news and remote live production workflows. MediaCentral | Stream, a swiftly deployable, software-only solution, seamlessly integrates with the MediaCentral platform, enabling contributions over IP from various sources and devices. Production teams can effortlessly ingest multiple incoming IP streams in on-premises and cloud-based scenarios without disrupting existing workflows. Users have the capability to preview, record, and edit incoming IP streams simultaneously, creating stories for both digital distribution and linear broadcast.
Additionally, Avid's MediaCentral Panel for Adobe Premiere Pro, a lightweight software plugin, facilitates connectivity between Premiere Pro editors and post-production workflows for news and sports. This integration provides editors with the full benefits of Avid storage, asset management, and team collaboration.
Moreover, Avid and Microsoft have collaborated on essential media workflows operating in the cloud. These include collaborative editing, content archiving, active-backup, and production continuity.
Avid Technology Risks and Challenges
Avid faces a company risk as its revenues and operational outcomes are heavily reliant on third-party reseller and distribution channels. Ineffectively managing these channels for their products and services poses a significant threat, potentially leading to adverse impacts on profitability. The company is susceptible to challenges related to the performance and coordination of these external channels, and any shortcomings in this aspect may result in financial consequences.
Avid Technology Ecosystem, Partners, Resellers and SI
Avid have international operations with offices in 17 countries and the ability to reach customers in approximately 173 countries through a combination of our direct sales force and resellers. The company markets and sells its products and solutions through a blend of direct, indirect, and digital sales channels. Its direct sales channel comprises internal sales representatives catering to specific customers and markets. The indirect sales channels encompass global networks of independent distributors, value-added resellers, system integrators, and retailers. The digital sales channel is represented by the online Avid Marketplace. Additionally, the company engages in digital sales through the Xchange Market Platform, or XMP, in collaboration with key partners and distributors.
In May 2020, Avid renewed its cloud collaboration with Microsoft. Over the course of the new five-year strategic alliance agreement, Avid will continue to develop and deploy its cloud-based solutions on Microsoft Azure.
In August 2020, Avid partnered with Diversified. Diversified’s media, corporate, government, higher education, and the house of worship clients in all geographies, excluding China, can count on a single source for all Avid tools and solutions to meet their rapidly evolving needs in video and audio content creation.
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Research Methodology
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
For additional information on our methodologies, here's the link:
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