Bigtincan Named Top-Tier Software Vendor by APPS RUN THE WORLD in the APPS and CLOUD TOP 500 Market Report

530 Bigtincan

Bigtincan Strengths, Domain Expertise, and Key Differentiators

Bigtincan Hub transforms sales, marketing, and service methodologies, fostering streamlined collaboration for optimal outcomes. Infused with AI-driven features and automation spanning every stage of the buying process, Bigtincan Hub enhances teams' ability to achieve superior business results by elevating the customer experience. Simultaneously, it equips sales, service, and marketing teams to lead the sales process with access to the most effective sales content, ensuring optimal performance anywhere, anytime, and on any device.

In March 2019, Bigtincan unveiled Bigtincan for Adobe, a strategic collaboration that deepens its partnership with Adobe. This integration streamlines the delivery of Adobe content for mobile sales teams, offering marketers an efficient solution for equipping sales teams with engaging content. Developed with marketers in mind, Bigtincan for Adobe provides an end-to-end solution, leveraging AI-driven, real-time automation to ensure seamless delivery of Adobe-managed content to mobile sales teams, both online and offline. The solution also offers comprehensive insights into content utilization throughout the sales cycle, facilitating alignment between marketing and sales messaging.

Bigtincan Recent Developments

In March 2023, Bigtincan introduced GenieAI, an advanced artificial intelligence technology strategically designed to elevate the productivity of sales teams, partners, customer-facing personnel, and organizational staff. Powered by cutting-edge large language model tools, the platform offers innovative features such as copywriting, content summarization, Q&A-style search, and a virtual personal assistant. These capabilities enable Bigtincan customers to enhance efficiency and effectiveness through a novel approach to learning and content creation. Positioned as crucial elements, these sales AI capabilities align with Bigtincan's vision of shaping the future of the buying experience.

In November 2020, Bigtincan introduced enhanced sales and service applications tailored for integration with Microsoft Teams meetings. This strategic integration expands Bigtincan's sales engagement capabilities seamlessly onto the widely utilized Teams platform, encompassing features such as chat, meetings, calling, and collaborative functionalities. This development strategically positions Bigtincan to optimize its market presence and cater to the evolving needs of contemporary business communication and collaboration.

In November 2019, Bigtincan introduced its advanced solution, Bigtincan Financial Services, offering integrated sales content management, training/coaching, and automated document creation in a unified digital platform. This enables financial services firms to enhance efficiency by providing sales and service professionals swift access to premium content, facilitating rapid learning, and minimizing the time spent on personalized client materials, including pitch books, reports, proposals, and marketing collateral.

In January 2018, Bigtincan unveiled its latest platform update tailored for vertical markets, known as Bigtincan Retail. This release encompasses a comprehensive suite of product capabilities, integrations, and bundled services designed to empower retailers, hospitality entities, telecom organizations, restaurants, and franchisees. The integrated features ensure that sales teams in these sectors have access to top-tier content and collateral assets while leveraging cutting-edge technologies to elevate the overall selling experience for both retail sales associates and sales teams.

Bigtincan Mergers and Acquisitions (M&A) Activities

Inc. ("Modus"), a prominent player in the sales enablement sector, particularly recognized for its emphasis on the manufacturing industry and boasting an impressive clientele that includes prominent names such as Caterpillar, Nilfisk, and Toro. Additionally, Modus brings over 100 new customers into the Bigtincan portfolio. The acquisition presents significant opportunities for revenue and cost synergies, poised to make a positive impact on the growth trajectory of the Bigtincan business. The integration of Modus' technology with the Bigtincan platform is a strategic move aimed at further enhancing the overall capabilities and offerings of the consolidated entity.

In June 2021, Bigtincan successfully acquired Vidinoti SA, a prominent player in Augmented Reality with a substantial patent portfolio and a web-based content management system for scalable augmented content management. This strategic initiative enhances Bigtincan's ability to provide sales professionals with tools for virtual product presentations in authentic customer environments. The collaboration between Bigtincan and Vidinoti introduces an innovative paradigm for developing, deploying, and managing AR content, offering companies a compelling alternative to conventional communication and interaction methods with buyers.

In August 2021, Bigtincan successfully acquired 100% ownership of Brainshark, uniting two premier providers of Sales Readiness solutions focused on training, coaching, and onboarding. This strategic collaboration brings enterprise-grade capabilities, solidifying the position of the combined entity as the most comprehensive Sales Enablement Platform in the market.

In July 2019, Bigtincan completed the acquisition of Veelo Inc., a prominent player in sales enablement, strategically expanding Bigtincan’s presence and solutions in the technology market vertical. This integration harmonizes Bigtincan’s mobile-first solution with Veelo’s emphasis on traditional sales enablement, incorporating key enhancements for desktop and web solutions. The amalgamation of both platforms enhances the capabilities available to sales teams, accommodating diverse methodologies across various platforms. Bigtincan is set to seamlessly integrate the Veelo Sales Enablement Platform with its existing framework, providing advanced features for sales teams, including a unified reference point for content and training material management, with automated distribution to user devices.

In September 2019, Bigtincan successfully acquired Xinnovation, Inc. (XINN), the creator of the XINN Software as a Service (SaaS) platform renowned for its intelligent, data-driven document automation and elevated presentation experiences tailored for enterprise customers worldwide. This strategic acquisition further solidifies Bigtincan's leadership in sales enablement while concurrently establishing a specific foothold in the financial services sector.

In September 2019, Bigtincan completed the acquisition of AsdeqLabs, a platform known for supporting field-based employees and mobile service capabilities, marking a significant stride in the evolution of service enablement and customer engagement for revenue accountability. This strategic move enhances Bigtincan's revenue enablement platform, extending its content management and collaboration solutions to facilitate customer engagement initiatives for service technicians, field engineers, and mobile customer support technicians. These expanded capabilities enable companies to implement a comprehensive strategy, enhancing customer hand-offs and optimizing overall customer experiences with measurable revenue results

Bigtincan Customers in ARTW Customer Database

Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Bigtincan applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Bigtincan and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Bigtincan Hub, Bigtincan Zunos, customers.

Bigtincan Key Enterprise and Cloud Applications

Bigtincan Hub, Bigtincan Zunos,

Bigtincan Revenues, $M:

Type/Year20222023YoY Growth, %
Total Revenues, $M Subscribe Subscribe Subscribe
Enterprise Applications Revenues, $M Subscribe Subscribe Subscribe
Cloud Applications Revenues, $M Subscribe Subscribe Subscribe

* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.

Bigtincan Revenue Breakdown By Type, $M:

TypeLicenseServicesHardwareS&MSaaSPaaSIaaSOtherTotal
% of Total Revenues Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe 100%
Revenues, $M Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe

Bigtincan Revenues By Region, $M

Region% of Total Revenues2023 Total Revenues, $M2023 Enterprise Applications Revenues, $M2023 Cloud Applications Revenues, $M
Americas Subscribe Subscribe Subscribe Subscribe
EMEA Subscribe Subscribe Subscribe Subscribe
APAC Subscribe Subscribe Subscribe Subscribe
Total Subscribe Subscribe Subscribe Subscribe

Bigtincan Direct vs Indirect sales

RegionDirect SalesIndirect SalesTotal
Type % Subscribe Subscribe Subscribe
Revenues, $M Subscribe Subscribe Subscribe

Bigtincan Customers - Breakdown by Geo, Size, Vertical and Product

List of Verified Bigtincan Customers


No. of Bigtincan Customers: 500

No. of Bigtincan Enterprise Applications Customers: 500

No. of Bigtincan Cloud Customers: x

No. of Bigtincan Cloud Subscribers: 300000


Bigtincan boasts a robust clientele exceeding 400 customers spanning three continents, featuring industry leaders such as AT&T, Thermo Fisher, Merck, and numerous others. With a user base exceeding 150,000 licensed users, the company has established a prominent presence in North America and is actively expanding its footprint in the UK and European markets.

Bigtincan Market Opportunities, M&A and Geo Expansions

Operationally, Bigtincan fortified its technological foundation with the successful completion of the Intelligent Enablement Platform, a pivotal element supporting the business. This fiscal year, the company introduced over 185 new product capabilities. Strategic Research and Development investments are targeted at areas such as AI, personalization, and analytics to foster differentiation. A noteworthy milestone is the introduction of GenieAI, a generative AI capability expected to augment value across the entire product spectrum. Bigtincan anticipates that GenieAI will play a crucial role in contributing to revenue growth in FY24 and beyond.

In January 2021, Bigtincan executed a strategic acquisition by integrating VoiceVibes, an AI-powered practice and coaching platform tailored to refine individuals' speaking skills. This move solidifies Bigtincan's leadership in AI-driven sales enablement, augmenting sellers' effectiveness in engaging with digital buyers.

Later in 2020, Bigtincan expanded its capabilities through the acquisition of ClearSlide, a prominent sales engagement platform. This integration merges two leading players in the sales enablement space, providing a more comprehensive solution for sellers to engage buyers in the digital realm. By combining ClearSlide's sales engagement features with Bigtincan's leading sales readiness and sales asset management capabilities, the resulting synergy establishes a complete solution for sellers to learn, access sales assets, and engage with buyers, whether virtually or in person.

In October 2020, Bigtincan strategically acquired Agnitio, the developer of the Rainmaker SaaS platform, renowned for delivering e-detailing and digital salesroom experiences to global enterprise customers. This acquisition further solidifies Bigtincan's leadership in sales enablement for the Life Sciences sector. Agnitio's specialized technology enables secure and compliant remote and in-person interactions with healthcare providers, facilitating the delivery of crucial medical assets.

Bigtincan Risks and Challenges

Bigtincan's financial performance is intricately tied to the dynamics of the sales enablement, sales engagement, and mobile content industry. While the market is alluring, it is characterized by high competitiveness with numerous companies operating within this domain. Effective competition with both existing and emerging competitors is imperative for Bigtincan to safeguard its future financial performance and market position. Failure to do so could have adverse implications for the company.

Bigtincan Ecosystem, Partners, Resellers and SI

Bigtincan boasts a diverse array of strategic partnerships, including industry leaders such as Salesforce, Microsoft, SAP, Veeva, Apple, Adobe, Accenture, Computacenter, Kaon Interactive, go1, Verizon, and various others. This extensive network of collaborations underscores Bigtincan's commitment to aligning with key players across different sectors, contributing to its robust position within the market.

In January 2021, the Sacramento Kings and Bigtincan entered into a three-year strategic partnership. This collaborative venture between two prominent entities in technology innovation encompasses an extensive relationship-building initiative, inclusive of joint market education campaigns. A notable campaign within this initiative, titled "Masters of Efficiency," strategically aligns NBA advanced statistics with Bigtincan's state-of-the-art sales efficiency tools and AI-driven approach. This partnership reinforces a shared commitment to advancing technology integration and market education within their respective domains.

In February 2020, Bigtincan initiated a strategic partnership with NTT DOCOMO, Japan's foremost mobile operator, to offer Bigtincan Software as a Service (SaaS) solutions to its enterprise clientele. This collaboration entails the provision of Bigtincan solutions to global Japanese enterprises, both domestically and internationally, enabling Bigtincan to capitalize on new revenue opportunities in the world's third-largest enterprise software market.

With global sales and marketing operations headquartered in Boston, Bigtincan strategically maintains regional offices spanning EMEA, Australia, and Asia. This strategic distribution facilitates a comprehensive presence across key markets, supporting the company's international business initiatives.

Bigtincan Cloud Infrastructure Insights

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  • Bigtincan Public Cloud and Infrastructure (IaaS)
  • Bigtincan Platform (PaaS)
  • Bigtincan Application Delivery
  • Bigtincan Private Cloud and Data Centers

Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.


Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).


For additional information on our methodologies, here's the link:

https://www.appsruntheworld.com/About Us
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